Client Services Director

• Apr 2022 - Present

HATTER is a creative retail agency. With a wide range of skills, our focus remains simple, to help brands achieve more meaningful engagement. We create spaces, places, and experiences, helping all kinds of retail brands to up their game and perform at their best. We are passionate retail geeks, who believe magic and logic are the keys to great retail experiences. One without the other just doesn't work. The team at HATTER is diverse, creative, excited, and motivated. We have a lot of skills to help you because of our lived experiences. We are proud to say we are not just another agency, we are HATTER. Show less

Co-Founder

• Feb 2022 - Present

Alius Amsterdam is a vintage clothing archive specialising in performance and technical apparel, footwear and accessories. Alius Amsterdam is a vintage clothing archive specialising in performance and technical apparel, footwear and accessories.

Founder

• Jan 2019 - Feb 2022

EFFECT(S) was started with a vision. A place where style lives beyond the season because it always comes back around. Where clothing doesn’t die. At EFFECT(S), great labels and innovative garments live their full lives and those who love their clothes are able to let others breathe new life into them. EFFECT(S) is where style has many lives. EFFECT(S) was started with a vision. A place where style lives beyond the season because it always comes back around. Where clothing doesn’t die. At EFFECT(S), great labels and innovative garments live their full lives and those who love their clothes are able to let others breathe new life into them. EFFECT(S) is where style has many lives.

Account Director

• May 2016 - Dec 2018

Day to day account lead on AGL Energy, Australia’s biggest energy provider and BIC (Razors, Shavers and Stationary), managing a team of 6 Account Managers and Executives, reporting to the Group Account Director. Led the team across both brand and retail marketing. Key Project: Led AGL Energy’s biggest and most successful brand and retail campaign to date, with the aim of increasing AGL’s green and sustainability credentials and shifting the consumer view of AGL as a fossil fuel giant, while increasing sales. All client goals were exceeded and the campaign was the most successful in AGL’s history: Increased Net Promoter Score by 15%, vs target of 3% Increased brand consideration by 87% vs target of 5% Increased spontaneous awareness by 78% vs target of 5% Increased association with the brand attributes “a leading generator of renewable energy” by 68% and “providing sustainable and alternative energy options” by 81% Increased average weekly sales by 26% Show less

Travelling

• Nov 2015 - May 2016

Senior Account Manager

• Mar 2015 - Nov 2015

Senior Account Manager on the Lenovo Global Team, Tablets & PCs. Reporting into the Deputy Managing Director. Key Project: Worked on the creation of the global 2015 Lenovo product launch campaign for the YOGA product series, across TV, OOH, digital and print, from insight gathering, strategy, creative origination, to final asset supply, coordinating a disparate group of client approvers and stakeholders located in China, India and the United States on extremely tight deadlines, managing global budgets exceeding $4,000,000. Show less

Account Manager

• Feb 2013 - Mar 2015

Integrated Account Manager across a number of accounts, including Samsung Mobile and Consumer Electronics, Heineken and Coca Cola, on various projects spanning from pitch work through to new product branding and major product launches. Key Project: Worked on the UK launch of Samsung GALAXY S4 and S5 phones, the NOTE 4 phablet and TAB S tablet, adapting global assets for the UK market, with a particular emphasis on in-store retail launch communications. Integrated Account Manager across a number of accounts, including Samsung Mobile and Consumer Electronics, Heineken and Coca Cola, on various projects spanning from pitch work through to new product branding and major product launches. Key Project: Worked on the UK launch of Samsung GALAXY S4 and S5 phones, the NOTE 4 phablet and TAB S tablet, adapting global assets for the UK market, with a particular emphasis on in-store retail launch communications.

Intern to Project Manager

• Jul 2010 - Feb 2013

Project Management, Transcreation and Advertising Production across Gillette, O2, Sainsbury's and Clarks Shoes. Project Management, Transcreation and Advertising Production across Gillette, O2, Sainsbury's and Clarks Shoes.