Experience

ÀNI Private Resorts

• Anguilla
• Hospitality
• 1 - 100 Employee

• CMO

  • Jan 2022 - Present

  London, England, United Kingdom



AMAN

• Non-profit Organization Management
• 1 - 100 Employee

• Global Director Hotel Marketing

  • Nov 2019 - Oct 2021

  London, United Kingdom Responsible for driving revenue of all Aman properties across marketing channels, using digital marketing, organic and paid social media, email and b2b marketing. Instigated and led innovative and strategic 360 degree marketing, sales and communications global planning.



Hyatt Hotels Corporation

• United States
• Hospitality
• 700 & Above Employee

• Director of Brands EAME & SWA

  • May 2014 - Jun 2018

  Zurich Responsible for executing brand and field marketing strategy across Europe, Middle East, Africa, CIS, Russia and India for Hyatt's Master brand and 9 sub-brands. Led regional integrated brand marketing communications campaigns and influenced hotel marketing inline with Corporate brand strategy. Pioneered brand marketing strategy for 36 pre-opening hotel positioning and marketing activities. Project managed international campaigns across the region. Drove hotel alignment with Corporate Brand… Show more Responsible for executing brand and field marketing strategy across Europe, Middle East, Africa, CIS, Russia and India for Hyatt's Master brand and 9 sub-brands. Led regional integrated brand marketing communications campaigns and influenced hotel marketing inline with Corporate brand strategy. Pioneered brand marketing strategy for 36 pre-opening hotel positioning and marketing activities. Project managed international campaigns across the region. Drove hotel alignment with Corporate Brand strategy to create brand value, loyalty and preference. Managed a team of three. Show less



Hyatt Regency London - The Churchill

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Director of Marketing Communications

  • Mar 2010 - Apr 2014

  London, United Kingdom Responsible for driving the Marketing Communications strategy and execution for this five star London hotel. Drove sponsorship partnerships with the Saatchi Gallery and Frieze Art Fair to differentiate the hotel from the competitive market. Supported increase of sales in rooms and food and beverage through innovative campaigns, using digital marketing and media contacts. Managed annual budget of £220,000.

• Marketing Communications Manager

  • Dec 2005 - Mar 2010



Beat Ltd

• United Kingdom
• Musicians

• Public Relations Director

  • Sep 2004 - Apr 2005

  London, United Kingdom 6 month contract in communications to launch La Dolce vita (3 day consumer Italian Lifestyle event). Responsible for leading a team of four. Managed the public relations for La Dolce Vita driving over 300,000 visitors.



Peretti Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Sep 2002 - Aug 2004

  London, United Kingdom Reporting to the Managing Director. Recruited to head the Public Relations for: CIVC (Comité Interprofessionel du Vin de Champagne), CIVB (Conseil Interprofessionel du Vin de Bordeaux) Harvey Nichols Restaurants & Food & Wine Retail, MARC (Marlon Abela Restaurant Corporation). Responsible for leading a team of three.



Moët Hennessy

• France
• Beverage Manufacturing
• 700 & Above Employee

• Public Relations Manager

  • Feb 1994 - Aug 2002

  London, United Kingdom Responsible for the Public Relations of Dom Pérignon, Moët & Chandon, Champagne Mercier, Green Point, Chandon & Torre del Galle sparkling wines, Grand Marnier, Hine Cognac. Promoted to managing a team of two.