Hennie Viljoen

Marketing / Product Portfolio Manager, EMEA at MiTek Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Pretoria, Gauteng, South Africa, ZA
Languages
  • Afrikaans -
  • English -

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In the summer of 2020, Hennie was approached with an opportunity to transition from a local sales management role in South Africa to a Pan European role in regional marketing. At the time of his the transition, MiTek was at the beginning of it's journey of standing up marketing as a core function globally. Through Hennie's patience, perseverance and hard work the marketing function in EMEA today is play's a key role in growing MiTek's reach across the European construction industry. Hennie has an excellent combination of technical and commercial skills and understanding that has allowed him to define, develop & deploy strategy and work effectively cross functionally across MiTek. MiTek is a great place to work because of competent and caring teammates like Hennie.

Alex Ellis

I highly recommend Hennie as a EMEA marketing and product portfolio manager. His expertise in EMEA marketing channels is very strong, and his personality sets him apart. He has a good understanding of the market trends, developing effective strategies, and building relationships. With his great people skills, Hennie brings about collaboration, creative thinking and most importantly makes working on projects enjoyable!

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Credentials

  • Section4 Certified Brand Strategist
    Section4
    Mar, 2022
    - Oct, 2024

Experience

  • MiTek USA
    • United States
    • Construction
    • 200 - 300 Employee
    • Marketing / Product Portfolio Manager, EMEA
      • Sep 2020 - Present

      I currently manage the marketing function of our Homebuilding Solutions portfolio across the UK, Europe, the Middle East and Africa (EMEA). I collaborate with global marketing and regional sales & CX leadership to support our key strategic initiatives across EMEA to drive growth. Some of my current duties include: •Integrated Marketing Strategy and Campaigns - Annual planning and initiatives tied to business priorities and objectives. •People – Foster development and management of the marketing team for continuous improvement in operational marketing functions. •Processes – Developing consistent processes to ensure proactive planning and decision-making, quality assurance in execution, and follow-up performance metrics. •Technology – Exploring, implementing, and utilizing the latest relevant technology to utilize automation and AI that empower the marketing functions. •Customer Experience – Ownership in the key audiences, personas and customer journeys of customer experience. •Digital Strategy – Comprehensive strategy that accounts for all current channels and forms of content engagement in the digital space. •Website and Mobile Strategy - Leadership and project management of website development and improvement. •Events – Trade shows, conferences, and sponsorships – provide proactive planning, engagement and execution in these, to bring visibility to MiTek in the industry. •Content Strategy and Management across all channels and mediums – Manage monthly planning process tied to most current business objectives and priorities. •Brand Development – Build assets (visual, prose, video, etc.) and communication tools that help communicate and enrich the MiTek brand story. •Market Research – Provide direction, oversight and internal communications that share insight for ongoing or new customer or market research initiatives. •Team environment – Responsible for measurable performance improvement over time that positively impacts the business. Show less

  • MiTek South Africa
    • South Africa
    • Construction
    • 1 - 100 Employee
    • Regional Manager
      • Apr 2019 - Nov 2020

      I was the Gauteng Regional Manager at MiTek Industries South Africa (Pty) Ltd. As a regional manager, I looked after the sales, marketing, and support departments in Johannesburg, South Africa. My sales & support region consisted of 6 provinces in SA and 5 neighboring African countries.Some of my duties included:• Ensure that all departments run smoothly.• Provide a working environment that is conducive to employee harmony• Prepare Budgets and ensure expenses are within budget.• Coach, mentor and counsel employees.• Ensure compliance with HR and company policies and procedures.• Ensure proper implementation of the performance management system.• Ensure all employees are aware of the company’s vision and operations.• Ensure compliance with all applicable legislation.• Ensure that minimum stock levels are adhered to.• Ensure monthly stock takes and report variances.• Review and analyze sales and check that minimum stock levels are adequate• Maintain relationships with external suppliers.• Ensure that external suppliers adhere to MiTek’s quality standards and cost pricing variances.• Constantly monitor sales for all customers (TP, HW, and US) in your region.• Identify products that Customer is not purchasing and compile a sales strategy.• Ensure the promotion of new products through samples and brochures.• Identify market trends for new and existing products.• Review and analyze sales against company targets on a monthly basis.• Give feedback to customers on sales performance relative to other periods• Give feedback to customers on market share gain or loss.• Ensure that Customer support staff are fully trained and are capable of supporting the Customer adequately.• Ensure customers maintain standards set by MiTek.• Ensure customers comply with industry standards.• Maintain contact with customers through personal visits and telephone on a regular basis.• Ensure all customer details are complete and kept up to date on CRM Show less

    • National Marketing Manager
      • Nov 2016 - Nov 2020

      I was the Marketing Manager for MiTek Industries South Africa (Pty) Ltd.Some of my duties included:• To promote MiTek products and services to the desired target markets, both nationally and internationally• Creating demographically targeted marketing campaigns• To ensure effective promotion of the company image• Adhering to and implementing international brand standards• Analyse current products and services offering to the market with a view to continuous improvement and to identify current gaps in the market• Coordinate the marketing functions with other departments• Develop a network of specifiers in each region to specify our products and services • Maintain relationship with corporate customers having head offices in Gauteng • Provide marketing strategies and options• Ensure web site is kept interesting and informative with specialist features• Generate newsletters, both internal and external• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives• Website development on Ektron and WordPress platforms• Generating and recording customer feedback• Creating customer satisfaction surveys• Analysing digital metrics & reporting• Writing editorials, doing interviews etc. in industry publications, media & press• Handling all company PR• Organizing and managing events & exhibitions• Generating social media content in line with business objectives• Content marketing• Search engine optimization• Search engine marketing• Annual marketing strategy in line with the business plan• Conforming to the ISO DEKRA standards as a department• Creating and managing a cost effective budget Show less

    • Senior Support Technician
      • May 2013 - Nov 2016

      I was a Senior Support Technician where I help to develop and test the MiTek 20/20 suite of software. I managed various software related projects and I was also the product manager for certain modules of the 20/20 software. I was also in constant contact with developers in the UK to improve and better our suite of software for the end user, in order to give the advantage over their opposition.Some of my duties were: • Customer support• Software support• Designs/estimating assistance• Software development• Software testing • IT enquiries• Network setups• Mask coding• Database administration• Software customization • Managing the help desk• To assist in the development and testing of MiTek software.• To be a product manager for one or more MiTek software products.• To provide technical/software support either via the MiTek Help Desk or physically on site. Show less

  • Len-Cha Dakkonstruksie
    • Johannesburg Area, South Africa
    • Senior Estimator/Designer
      • Feb 2012 - Mar 2013

      I was the senior Estimator/Designer of the truss plant. I did estimating/quotations and designed cutting bills. I liaised with customers and sometimes I went out to sites when needed. Some of my duties were: • Roof designing • Estimating • Liaison with clients • Sales • Duties in the truss plant • Orders • Purchasing • Measuring roofs • Site management • Customer relations I was the senior Estimator/Designer of the truss plant. I did estimating/quotations and designed cutting bills. I liaised with customers and sometimes I went out to sites when needed. Some of my duties were: • Roof designing • Estimating • Liaison with clients • Sales • Duties in the truss plant • Orders • Purchasing • Measuring roofs • Site management • Customer relations

  • Dynamic Roofs
    • Pretoria Area, South Africa
    • Senior Estimator/Designer & Truss Plant manager (Co-Founder/Owner)
      • Oct 2010 - Feb 2012

      I was the senior estimator/designer and manager of the truss plant. I did estimating/quotations and designed cutting bills. I also had an added responsibility as the truss plant manager, where I had to manage all the office and factory staff. I also had to order materials for jobs, liaise with customers and go out to sites when required. Some of my duties were: • Roof designing • Estimating • Liaison with clients • Sales • Duties in the truss plant • Orders • Purchasing • Measuring roofs • Site management • Customer relations Show less

  • MiTek South Africa
    • South Africa
    • Construction
    • 1 - 100 Employee
    • Senior Support Technician
      • Oct 2009 - Oct 2010

      I was a Senior Support Technician where I help to develop and test the MiTek 20/20 suite of software. I managed various software related projects and I was also the product manager for certain modules of the 20/20 software. I was also in constant contact with developers in the UK to improve and better our suite of software for the end user, in order to give the advantage over their opposition.Some of my duties were: • Customer support• Software support• Designs/estimating assistance• Software development• Software testing • IT enquiries• Network setups• Mask coding• Database administration• Software customization • To assist in the development and testing of MiTek software.• To be a product manager for one or more MiTek software products.• To provide technical/software support either via the MiTek Help Desk or physically on site. Show less

    • Customer Support Specialist
      • Sep 2008 - Oct 2009

      I started as a Customer Support Specialist at MiTek, and I had to support all of the MiTek truss fabricators in the Gauteng, Limpopo and Mpumalanga.Performance outcomes included:• Ensure current MiTek software is installed correctly • Ensure MiTek software is configured to customer requirements• Ensure customer is properly trained• Improve customer relationship management• Inspect and make suggestions to improve factory flow• Ensure Quality standards are achieved• Provide program support• Execute and attend to all administrative requirements Show less

  • Schallies Sales CC
    • South Africa
    • Construction
    • Senior Estimator/Designer
      • Feb 2006 - Sep 2008

      Under the mentorship of Lourens Kotze, I became a highly skilled roof designer, learnt how to liaise with high profile customers and manage my own sites & projects. I quoted, designed, ordered and supplied all materials for each project. I did estimating/quotations, sales and designed cutting bills. Some of the clients I managed projects for were: M&T Development, PJJ Van Vuuren, Sistene, Group 6, Urban Construction and many others. Some of my duties were: • Roof designing • Estimating • Liaison with clients • Sales • Duties in the truss plant • Orders • Purchasing • Measuring roofs • Site management • Customer relations Show less

  • Roofspan
    • Pretoria Area, South Africa
    • Estimator/Designer & Truss Plant Manager
      • Mar 2004 - Feb 2006

      I started out as a MI2000 estimator when I joined Roofspan. I later worked my way up to a designer and then also as the truss plant manager. I did estimating/quotations, designed cutting bills and I was in charge of truss manufacturing and deliveries. Some of my duties included: • Roof designing • Estimating • Duties in the truss plant • Ordering stock and materials • Measuring roofs • Site management • Customer relations • Site meetings • Co-ordinating deliveries • Stock control Show less

  • Roofex
    • 1 - 100 Employee
    • Site Manager
      • Apr 2002 - Mar 2004

      This was my first job in the roofing industry. My father had been in the building industry for about 20 years, and he gave me the opportunity to become a site manager under his supervision. I took carpenters to site and I had to supervise over them whilst they were erecting roof structures. I also had to manage each project, make sure the carpenters had all the tools and materials required etc. in order to perform their duties. Some of my duties included: • To take the carpenters to sites and to supervise over them whilst they were erecting the roof structures • To make sure that the structures were erected according to the roof plans and bracing details provided by die truss plants • Site meetings • To arrange the roof inspections after the structures were erected • To pay the carpenters each fortnight Show less

Education

  • GIBS Business School (Gordon Institute of Business Science)
    Finance for Non-Financial Managers, Finance and Financial Management Services
    2021 - 2021
  • University of Cape Town
    Digital Marketing
    2016 - 2016
  • University of South Africa/Universiteit van Suid-Afrika
    Applied Project Management in an Information Technology Environment
    2014 - 2014

Community

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