Hendrik Kramer
Director & Co-Owner at Ocean Ingredients- Claim this Profile
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Nederlands Native or bilingual proficiency
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Engels Full professional proficiency
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Duits Professional working proficiency
Topline Score
Bio
Gerard Bakkenes
Hendrik is a serious, dedicated and enthousiastic young man who supported and advised me in implementing new marketing and communication tools. A good example of this is the development and introduction of the Shimano Fishing App. Over the past years our marketing department has grown in the maturity of customer contact, more human to human approach and the increased use of Online Marketing where Hendrik definitely contributed. I'm sure that Hendrik will be of added value to any marketing or communication team in both the b2b as well as b2c environment.
Gerard Bakkenes
Hendrik is a serious, dedicated and enthousiastic young man who supported and advised me in implementing new marketing and communication tools. A good example of this is the development and introduction of the Shimano Fishing App. Over the past years our marketing department has grown in the maturity of customer contact, more human to human approach and the increased use of Online Marketing where Hendrik definitely contributed. I'm sure that Hendrik will be of added value to any marketing or communication team in both the b2b as well as b2c environment.
Gerard Bakkenes
Hendrik is a serious, dedicated and enthousiastic young man who supported and advised me in implementing new marketing and communication tools. A good example of this is the development and introduction of the Shimano Fishing App. Over the past years our marketing department has grown in the maturity of customer contact, more human to human approach and the increased use of Online Marketing where Hendrik definitely contributed. I'm sure that Hendrik will be of added value to any marketing or communication team in both the b2b as well as b2c environment.
Gerard Bakkenes
Hendrik is a serious, dedicated and enthousiastic young man who supported and advised me in implementing new marketing and communication tools. A good example of this is the development and introduction of the Shimano Fishing App. Over the past years our marketing department has grown in the maturity of customer contact, more human to human approach and the increased use of Online Marketing where Hendrik definitely contributed. I'm sure that Hendrik will be of added value to any marketing or communication team in both the b2b as well as b2c environment.
Credentials
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Commerciële Economie
WindesheimFeb, 2011- Sep, 2024
Experience
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Ocean Ingredients
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Netherlands
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Food Production
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1 - 100 Employee
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Director & Co-Owner
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Sep 2020 - Present
It's our ambition to help businesses improve their footprint by using products produced by a 'Zero Waste' method in the fish industry. It's our ambition to help businesses improve their footprint by using products produced by a 'Zero Waste' method in the fish industry.
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KIEK reclame
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Netherlands
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Advertising Services
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1 - 100 Employee
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Co-Owner
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Jul 2018 - Present
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GBU
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Netherlands
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Graphic Design
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1 - 100 Employee
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Co-Owner
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Jan 2018 - Present
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SPIKKER
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Netherlands
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Advertising Services
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1 - 100 Employee
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Co-Owner
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Jan 2018 - Present
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Marketingadviseur
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Apr 2016 - Present
SPIKKER is hét marketing & communicatiebureau voor advies over een strategische aanpak voor je bedrijf, product of dienst. Zo weet je zeker dat je de goede richting op gaat. Elk bedrijf, product of dienst is uniek door de ‘personal touch’ die aan het ondernemerschap wordt meegegeven. Wij vertalen dit voor iedereen in een eigen uniek verhaal. Met een team van specialisten op het gebied van marketing en communicatie, grafisch ontwerp, website development en print creëren we een totaalpakket waarin we alles nauwkeurig op elkaar kunnen afstemmen. Van logo-ontwerp of een frisse website tot een volledige campagne voor een nieuw product, wij werken met je mee.Dus ik zou zeggen; tot ziens bij SPIKKER! Show less
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Visserijnieuws
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Netherlands
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Fisheries
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1 - 100 Employee
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Co-Owner
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Jan 2018 - Present
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Het Urkerland
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Netherlands
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Newspaper Publishing
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1 - 100 Employee
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Co-Owner
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Jan 2018 - Present
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Freshly Fish
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Netherlands
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Food and Beverage Manufacturing
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1 - 100 Employee
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Bestuurslid
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Jul 2018 - Jul 2020
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Shimano Europe Group
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Netherlands
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Spectator Sports
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400 - 500 Employee
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Marketing Officer
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Mar 2011 - Apr 2016
Marketing I am responsible for all the Go To Market plans of new Shimano products in Europe for the B2B & B2C market. - Initiate, start and execute of campaigns - Advise, update management of new trends, propositions and opportunities - Forecast, based on saleshistory and developments in the market - Communication plan, ROI and evaluation of campaigns - Market research and competitor analysis - Select new suppliers and maintain relation with current suppliers - Project teams; delegate tasks to reach common goal - Control of budgets - A network of preferred suppliers in the offline and the online communication market Communication I can understand the mindset and needs of my target group to specify the communication in a B2B and B2C market - Create offline and online communication tools to connect towards business customers and end consumers - Detect, initiate and improve of communication towards business customers and end consumers - Guard quality of communication regarding corporate identity and image - Advise, initiate and execute new communication tools and strategies to management - Create USP of products and determine the right setting towards the customers and end consumers - Create content and new storylines of products, services and brands - Retail: take part in a project called Shimano Corner Concept to implement and increase the proposition and exposure of our products and brands at the retail shops Online media Make the perfect connection between offline and online communication to use both platforms to reach the target group in the right way - Implementation and unification of Facebook in Europe for Shimano - Initiate, start and control the development of a mobile application to connect to the end consumer - Data and traffic analysis with Google Analytics and iTunes Connect - Active use in SurveyMonkey, Mailchimp, CMS and CRM systems - Experience with Microsoft Office, Ilustrator & Photoshop Show less
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Education
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2006 - 2010
Windesheim
Bachelor of Economics (B Ec), Marketing / Commerciële economie (CE) - Specialisatie marketing & communicatie
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