Experience

JD Sports Germany & Austria

• Germany
• Retail
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2022 - Present



Zum goldenen Hirschen

• Germany
• Advertising Services
• 200 - 300 Employee

• Head of Digital Communications

  • Aug 2020 - Jan 2022



SNIPES

• Germany
• Retail
• 700 & Above Employee

• Teamlead Brand Marketing

  • Jul 2015 - Aug 2020

  - Strategic planning and management for all marketing campaigns across Europe; full budget responsibility- Supervision and development of 5 marketing managers and support staff, hiring and recruiting- Strategic planning and negotiation with key business partners like Nike, Converse, adidas, Reebok, Puma, Vans, etc.- Elevating consumer facing touch points and experiences within B&M as well as online and identifying, opportunities for collaborations- Overseeing and developing consumer centric „special brand campaigns“ such as influencer activations, shop in shop installations, instore concerts, seedings- Creating the annual marketing plan- Leading briefing, alignment and release of campaign content - Facilitating cross functional work streams with interlinked departments - Reporting of all marketing campaigns to executive management and key business partners, monitoring, campaign KPIs- Streamline internal workflows and development of new processes Show less

• Teamlead Content Creation

  • Jul 2017 - Jul 2018

  - Led and supervised content production and ensure in time delivery- Supervision of 5 content creators (stylist & photographers)- Managed external service providers such as model agencies and media agencies - Oversaw concept creation and shooting direction



Classic Cologne / FADED

• Köln und Umgebung, Deutschland

• Co Founder / Event-Management

  • May 2013 - May 2018

  - Creation of a club party series for the urban youth - Event production: artist booking, management, accounting, brand sponsoring, promotion, design, etc. - Creation of a club party series for the urban youth - Event production: artist booking, management, accounting, brand sponsoring, promotion, design, etc.



Clubkind Brand Marketing GmbH

• Germany
• Marketing Services
• 1 - 100 Employee

• Key Account Marketing Manager

  • Oct 2011 - Jul 2017

  - Management and execution of all brand marketing campaigns for SNIPES (AU, GE, SW, NL) - Ensured roll out of simultaneous marketing campaigns - Oversaw marketing campaign content production processes - Development of marketing campaigns in collaboration with key business partners such as Nike, adidas, etc. - Liaising and coordination with external agencies - Worked cross functional with interlinked departments - Organized store openings and instore events e.g. autograph singings, live DJs and concerts - Supervision of sponsored events (Splash, Frauenfeld, Hip Hop Open, etc): ensure visibility, appearance and artist seeding - Developed and presented marketing reports for senior management and key accounts - Conceptual design of promotion activities Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Sales Trainee

  • Oct 2010 - Sep 2011

  - Gained experience in all different sales departments (Key Account, Specialty Accounts, Regionale Accounts)- Assortment Planning- Merchandising- Sell In and organization of sales meetings- Customer relation management- Gross to net management - Account analysis (products, budgets, sell through)

• NSW Energy Marketing

  • May 2010 - Sep 2010

  - Supported marketing team in realization of various projects and events:- 100 years St.Pauli: organization and communication- Sports event Nike 6.0 „Wake the Line“: coordination and communication- Bread and Butter Berlin: event management - Berlin Wall Runners: running community- Running Event „Club der Töchter“



cip marketing

• Germany
• Marketing Services
• 100 - 200 Employee

• adidas Brand Coach

  • Aug 2008 - Apr 2010

  - Showroom Virtualization Project: preparation and coaching of adidas staff in Herzogenaurach, Athen, Jakarta, Kuala Lumpur, Seoul, Hong Kong, Melbourne - Sales support and on-site executions for different key accounts for instance adidas, Sport Scheck, Karstadt Sport - Member of adidas running expert team - Showroom Virtualization Project: preparation and coaching of adidas staff in Herzogenaurach, Athen, Jakarta, Kuala Lumpur, Seoul, Hong Kong, Melbourne - Sales support and on-site executions for different key accounts for instance adidas, Sport Scheck, Karstadt Sport - Member of adidas running expert team



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Global Product Marketing Manager

  • Mar 2008 - Sep 2008

  - Communication with key accounts - Coordination with development and design department as well as international subsidiaries - Data maintenance - Preparation of meetings and presentations - Communication with key accounts - Coordination with development and design department as well as international subsidiaries - Data maintenance - Preparation of meetings and presentations



SNIPES

• Germany
• Retail
• 700 & Above Employee

• Event-Marketing-Manager

  • Jul 2007 - Aug 2007

  - Coordination of two marketing campaigns: K-Swiss Free-Runner Tour, autograph singing with Regina Halmich- Development and execution of customer survey regarding introduction of a SNIPES Membercard

• Sales Consultant

  • Aug 2003 - Jun 2007

  -Sales, merchandising, consulting