Experience

Pokkit Score

• South Africa
• Financial Services
• 1 - 100 Employee

• Head of Marketing

  • Apr 2022 - Present



Self-Employed

• Advertising Services
• 700 & Above Employee

• Marketing Manager

  • May 2016 - Present

  After I left Capitec Bank, I helped to start up The Pretty Great Little Agency: http://www.pgla.co.za/ As a two-man show, we were actively developing business and brand strategy, creating brand identity, managing external professionals, setting up of policies and procedures, generating business, consulting clients, managing of budget and just about every other challenge that comes with a startup.After that, I helped Dr. Jan Nel to create a new brand for himself: http://www.drjannel.com/ This involved development of brand strategy, brand identity and management of external suppliers. Station House was my next project: http://www.stationhouse.co.za/ This is a brand new guest house that offered me a clean slate. I built the website, set up their social media and online booking profiles on websites like Booking.com, AirBnB, TravelGround and NightsBridge. Since then we've done a Facebook campaign to kick-start their page and later did a successful Facebook and Instagram competition to create awareness over the summer holidays.I am currently working on the website and design for Beviss-Challinor Attorneys, a startup firm in Somerset West: www.bclegal.co.za Show less

• Genealogist

  • Jan 2010 - Present

  In 2010, my 80 year old grandmother told me that she never knew her father. She was told he passed away when she was an infant. Her mother also passed away when my gran was just 15 years old, resulting in lost family connections and many questions left unanswered. I then made it my mission to find everything I can on her family, not only for her, but all of us.Since then, I have been privileged enough to reconnect my gran with cousins she last saw as a child, share a wealth of information about our family with her and show my grandmother a photo of her father that I found in the State Archives of Belgium: http://bit.ly/2Tcw0kn She effectively saw her father for the first time at the age of 85. I also found that her father had two sons. We were able to track down the family of the one deceased half-brother and enjoy regular contact with them. We're still searching for the other one!This journey has been one of the most authentic experiences of my life, during which I have developed a passion for anything related to genealogy and a sincere desire to help others. I have had the honour of helping people from all over the world with their South African ancestry and beyond. Show less



CPGR

• South Africa
• Biotechnology Research
• 1 - 100 Employee

• Marketing and Sales Lead

  • Nov 2021 - Mar 2022



BioCertica

• United States
• Biotechnology Research
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2020 - Oct 2021

  Responsible for overseeing the planning, development, and execution of an BioCertica's marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations. Responsibilities include, but is not limited to: - Set marketing goals and objectives - Plan, implement and manage marketing strategy - Contribute to the overall growth of the company - Review and manage content marketing strategy - Determine KPIs for the marketing department - Keep the marketing budget in check - Track KPIs on a regular basis and present reports - Work with sales and development and customer success teams - Create and present the annual marketing plan and strategy - Use data and reports to make evidence-based decisions - Analyse the company's marketing strategy and suggest improvements - Stay up to date with the latest technology - Stay up to date with the latest best practices - Attend marketing conferences and educational programs - Design, plan and execute effective marketing campaigns Show less



Capitec

• South Africa
• Banking
• 700 & Above Employee

• Book Editor

  • Nov 2019 - Jan 2021



Media24 (Pty) Ltd

• Media Production
• 700 & Above Employee

• Marketing Specialist

  • Feb 2019 - Mar 2020

  I was a Marketing Specialist in the Monthlies: Lifestyle department, working directly on the following brands: Men’s Health, Women’s Health, Bicycling, Runner’s World, Weg!, Weg!Platteland, Weg!Ry & Sleep, go!, go!Drive & Camp, go!Platteland, Fairlady, True Love, Sarie, SarieKos, Tuis, Home, LoseIt, Baba en Kleuter, Your Baby and Your Pregnancy. I also worked with brands like Die Burger, Rapport, Beeld, Volksblad, Huisgenoot, You, Drum, Via and many more. This role was focused on brand, marketing, event, communication and media strategy. The majority of my experience has been with Men's Health and Women's Health. I developed the Men's Health Box and Women's Health Box products for the respective brands. Show less



Capitec

• South Africa
• Banking
• 700 & Above Employee

• Marketing Specialist

  • May 2014 - May 2016

  Social Media Management• Management of external social media strategy• Online brand and reputation management• Brand alignment through strategic communication within social media• Manage all social media related communication in real time (24/7)• Contribute and assist with internal social media strategy • Manage and build online communities• Content management• Launch Conversocial (Social Media Management Tool)• Manage team that responds to social media engagements• Report on performance, trends, competitors and activity• Agency and production managementWebsite Management• Manage the corporate website• Create and execute online strategies and research • Maintain, manage and update the corporate website via CMS• Manage all non-CMS changes with agency• Ensure info is updated and relevant at all times• Manage website advertising• Manage content via in-house studio & other agencies• Manage website copy• Online brand and reputation management• Agency and production managementEvent Management• Manage all internal and external events• Manage all elements of execution and reporting• Manage all communications regarding events• Manage content with in-house studio or external agencies• Budget management• Agency and production managementPR Management• Create, manage and execute PR strategies• Manage promotional equipment: production, logistics and distribution• Assisting the Head of Communications with external media liaison• Agency and production management Assisting Head of Communications • Creation, management and editing of strategic communications• Assist and manage department strategy• Assist in media and external engagements of high reputational risk• Represent Head of Communications where necessary Show less

• Online Marketing & PR Communications Coordinator

  • Sep 2011 - Apr 2014

  Social Media Management• Management of external social media strategy• Online brand and reputation management• Brand alignment through strategic communication within social media• Manage all social media related communication in real time (24/7)• Contribute and assist with internal social media strategy • Manage and build online communities• Content management• Research Social Media Management Tools• Manage team that responds to social media engagements• Report on performance, trends, competitors and activity• Agency and production managementWebsite Management• Manage the corporate website• Create and execute online strategies and research • Maintain, manage and update the corporate website via CMS• Manage all non-CMS changes with agency• Ensure info is updated and relevant at all times• Manage website advertising• Manage content via in-house studio & other agencies• Manage website copy• Online brand and reputation management• Agency and production managementEvent Management• Manage all internal and external events• Manage all elements of execution and reporting• Manage all communications regarding events• Manage content with in-house studio or external agencies• Budget management• Agency and production managementPR Coordination• Assist to create, manage and execute PR strategies• Manage promotional equipment: production, logistics and distribution• Assist the Head of Communications with external media liaison• Agency and production management Assisting Head of Communications • Creation, management and editing of strategic communications• Assist and manage department strategy• Assist in media and external engagements of high reputational risk• Represent Head of Communications where necessary Show less

• Communications Assistant

  • Mar 2011 - Sep 2011

  Social Media Management• Taking over of social media management from agency• Management of external social media strategy• Online brand and reputation management• Brand alignment through strategic communication within social media• Manage and respond to all social media related communication in real time (24/7)• Manage and build online communities• Content management• Report on performance, trends, competitors and activity• Agency and production managementWebsite Management• Manage the new corporate website• Create and execute online strategies and research • Maintain, manage and update the corporate website via new CMS• Manage all non-CMS changes with agency• Ensure info is updated and relevant at all times• Manage content via in-house studio & other agencies• Manage website copy• Online brand and reputation management• Agency and production managementEvent Coordination• Assist with all internal and external events• Assist with all elements of execution and reporting• Assist with all communications regarding events• Assist manage content with in-house studio or external agencies• Assist with budget management• Agency and production managementPR Coordination• Assist to create, coordinate and execute PR strategies• Media monitoring and research• Manage promotional equipment: production, logistics and distribution• Assist the Head of Communications with external media liaison• Agency and production management Assisting Head of Communications • Assist with creation, management and editing of strategic communications• Assist in media and external engagements of high reputational risk Show less

• Marketing Assistant

  • May 2010 - Mar 2011



Aleit Events

• South Africa
• Events Services
• 1 - 100 Employee

• Marketing Assistant

  • Mar 2009 - Sep 2009



Burgershof

• South Africa
• Wine & Spirits

• Wine Tasting & Sales Assistant

  • Jan 2001 - Dec 2008

  I grew up on our wine farm just outside of Robertson, South Africa where I assisted with wine tastings and sales during holidays and festivals like Wine on the River and Wacky Wine Weekend. We export all our wine to the Netherlands, with the excess sold at La Verne Wine Boutique in Robertson. I grew up on our wine farm just outside of Robertson, South Africa where I assisted with wine tastings and sales during holidays and festivals like Wine on the River and Wacky Wine Weekend. We export all our wine to the Netherlands, with the excess sold at La Verne Wine Boutique in Robertson.