Experience

Libstar

• South Africa
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Executive Groceries

  • Jul 2022 - Present



Dairymaid South Africa

• Senior Consultant

  • Jul 2021 - Mar 2022



Froneri Philippines, Inc.

• Country Manager

  • Oct 2018 - Apr 2021

  City, PhilippinesLed turnaround initiatives and surpassed targets by stretching the 45M€ budget and directing seven direct/23 indirect reports and 150+ staff in executing new strategies. Attracted, encouraged, developed, and retained top-performing sales managers to pursue 5M€ in opportunities. Managed the sales channel to include Modern Trade, Informal Trade, Out of Home, and Ecommerce. Category - Ice Cream and Yoghurt. Brands - Nestle, Mondelez (Oreo, Cadbury), Local Philippine Brand i.e. Nobrelli Ice Cream. Part of the Leadership Team. Reported directly into Asia Pacific Regional Director• Developed the country's three-year business strategy - short term and long-term objectives.• Improved quality with benchmarking and assessment of consumer complaints.• Increased group engagement 12% despite efforts to reduce costs with labor shortage.• Eliminated gaps in efficiency using value stream mapping to identify workflow gaps and design/execute continuous improvement plans.



Froneri SA

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head Of Sales

  • Nov 2015 - Sep 2018

  Headed business development for the multi-million-dollar country with full P&L oversight of R906 million budget. Led the team of 27 in achieving objectives by working in close collaboration with Marketing, Supply Chain, Finance and Factory Teams to develop customized promotions for the Total South - East African Region that met customer needs. Directed initiatives while managing Account Management Departments. Elevated strength against competitors using key consumer insights to drive product positioning. Managed 17 Distributors. Reported directly to Country Manager.• Delivered R1 billion by setting the vision and strategy for Channel, Customer/Distributor and Field Sales.• Surpassed annual revenue expectations by creating the business plan, tailoring product/service offering, tackling new territories, and building the entire operation: Marketing, Sales team, Pre-Sales, and Delivery.• Advanced industry competitive market strategies with a focus on the customer resulting from customer surveys (Advantage monitor, customer satisfaction survey), successfully defining the scope of client needs.• Increased transparency into current positioning through forecasting and tracking of weekly, monthly, and quarterly numbers to monitor deviations from targets in each territory.• Enhanced integration of new partners with measurement of distributor and regional NPS, Volume, and Mix Targets.• Maintained a strong industry presence by attending trade shows to boost customer enthusiasm for products.



Nestle Purina South Africa

• Head Of Sales

  • Feb 2012 - Oct 2015

  Surpassed annual sales goals in four African Countries (Namibia, Botswana, Lesotho, and Swaziland) by designing, developing, and deploying new sales and delivery strategies that helped the organization compete better in the market. Led a team of 10 to improve customer service and sales. Oversaw the R492 million budget with P&L responsibility over finances and credit policy. Reported to Country Manager.• Increased product reach by determining the trade communication strategy, overseeing trade communication plan and review.• Improved product performance by working with all major customer groups to develop channel and customer relevant plans that included clear points differentiation from competitors.• Drove continuous improvement by identifying and implementing effective customer programs driven through the POP vision and strategies.Additional history:NESTLE / PURINA PETCARE - SPECIALIST BUSINESS MANAGEREPX COURIER SERVICES (PTY) LTD - REGIONAL MANAGER NORTH WEST PROVINCEKEY DISTRIBUTORS (PTY) LTDNESTLE SA - COFFEE DEVISION - CATEGORY SALES DEVELOPMENTNESTLE / PURINA PETCARE - CATEGORY MANAGER