Hendrik Willers
Digital Unit Head at Zertus GmbH- Claim this Profile
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Englisch -
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Bio
Martin Runschke
I worked closely with Hendrik heading the European consumer business during our time at Wacom. His down-to-earth and practical approach of running retail & ecommerce marketing strategy and operations quickly led to him becoming the team's go-to person for all marketing matters. Hendrik was instrumental in our effort to completely turn around the digital pen category, boosting sales by 4x. In a period of organizational change and turbulence, he showed an exceptional level of persistence while taking on increasing responsibilities within the marketing organization and continuously getting things done. I miss working with Hendrik and highly recommend him to any team seeking strong commercial marketing leadership.
Martin Runschke
I worked closely with Hendrik heading the European consumer business during our time at Wacom. His down-to-earth and practical approach of running retail & ecommerce marketing strategy and operations quickly led to him becoming the team's go-to person for all marketing matters. Hendrik was instrumental in our effort to completely turn around the digital pen category, boosting sales by 4x. In a period of organizational change and turbulence, he showed an exceptional level of persistence while taking on increasing responsibilities within the marketing organization and continuously getting things done. I miss working with Hendrik and highly recommend him to any team seeking strong commercial marketing leadership.
Martin Runschke
I worked closely with Hendrik heading the European consumer business during our time at Wacom. His down-to-earth and practical approach of running retail & ecommerce marketing strategy and operations quickly led to him becoming the team's go-to person for all marketing matters. Hendrik was instrumental in our effort to completely turn around the digital pen category, boosting sales by 4x. In a period of organizational change and turbulence, he showed an exceptional level of persistence while taking on increasing responsibilities within the marketing organization and continuously getting things done. I miss working with Hendrik and highly recommend him to any team seeking strong commercial marketing leadership.
Martin Runschke
I worked closely with Hendrik heading the European consumer business during our time at Wacom. His down-to-earth and practical approach of running retail & ecommerce marketing strategy and operations quickly led to him becoming the team's go-to person for all marketing matters. Hendrik was instrumental in our effort to completely turn around the digital pen category, boosting sales by 4x. In a period of organizational change and turbulence, he showed an exceptional level of persistence while taking on increasing responsibilities within the marketing organization and continuously getting things done. I miss working with Hendrik and highly recommend him to any team seeking strong commercial marketing leadership.
Experience
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Zertus GmbH
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Germany
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Food and Beverage Manufacturing
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1 - 100 Employee
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Digital Unit Head
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Apr 2020 - Present
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Wacom Europe GmbH
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Germany
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Computer Hardware Manufacturing
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100 - 200 Employee
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Director Digital Commerce
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Mar 2017 - Apr 2020
Responsible for Digital Commerce organization with the remit to operate and deliver a premium, connected and personalized digital experience. Implementing and driving the strategy and execution of multi-channel digital marketing, pan-european e-commerce retailer management and development. Increase competitive product positioning within the AMZ marketplace.
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Director Consumer Marketing
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Mar 2015 - Feb 2017
Responsible for architecting and executing the business unit Marketing strategy and execution plan with an emphasis on digital marketing and retail initiatives.Working closely with local sales and Channel Marketing on innovative integrated marketing campaigns to drive consumer demand from awareness building strategies to omni-channel marketing programs that deliver on sales and gross profit targets. Responsible for the Retail Marketing Strategy and the Retail set up of the Consumer Business Unit.Activities involve, product launches, in-store branding, consumer in-store experience, category management, promotions, retailer management and digital campaigns. Show less
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Manager Channel Marketing DACH/Nordics/EE
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Mar 2013 - Mar 2015
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TomTom
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Trade Marketing Manager
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Mar 2008 - Jan 2013
Trade Marketing Manager DACH Trade Marketing Manager DACH
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PUMA Group
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Germany
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Sporting Goods Manufacturing
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700 & Above Employee
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Marketing Internship (Diploma Thesis)
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Apr 2007 - Jul 2007
International Retail International Retail
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Porsche AG
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Internship
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Apr 2006 - Jul 2006
Intern in Central Marketing, Marketing Services Intern in Central Marketing, Marketing Services
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Education
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2006 - 2007
Victoria University
Strategic Management -
2003 - 2007
Deutsche Sporthochschule Köln
Diplom, Sportökonomie und Management
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