Hendra Rusmana Liu

Executive Director at Itzeee
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta, Jakarta, Indonesia, ID
Skills

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Laksamana Mustika

Pak Hendra has a very good business analysis skill. As a Managing Director, he is very innovative in designing new business model and creating the strategy. He also has great insights about Digital Business and founded a new way to implement them in Home Appliance industry. Very happy to work together with you Pak Hendra!

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Credentials

  • KNX Basic Course
    KNX Association
    Sep, 2013
    - Oct, 2024

Experience

  • Itzeee
    • Indonesia
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Executive Director
      • Jan 2019 - Present

      ITZEEE is digital start-up company that focus on delivering B2B services and solutions in area of Lighting, Electrical, Air and Water Solution. ITZEEE is digital start-up company that focus on delivering B2B services and solutions in area of Lighting, Electrical, Air and Water Solution.

  • Aksel Kreasi Utama [AKU]
    • Managing Director
      • Jan 2013 - Present

      Professional Solution Provider and Supplier - focusing on commercial segment and projects. Professional Solution Provider and Supplier - focusing on commercial segment and projects.

  • Philips Indonesia
    • Indonesia
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Commercial Leader
      • Oct 2010 - Dec 2012

      Head of Consumer Lifesyle sector. Responsibles of overall six business groups of Domestic Appliances, Lifestyle Entertainment, Health-Wellness, Coffee, and Personal Care.

    • Country Marketing Manager - Lighting
      • Sep 2006 - Oct 2010

      Formulate country strategic and marketing plan for both consumer and professional channels / segments. Responsible of brand management, consumer insights and research, overall product strategy, pricing, profitablity, integrated marketing communication/media, B2B and B2C distribution strategy. Focus and drive new business developments, innovative solutions as key growth drivers. Acting as green marketing champion as well as manage the external relationship with business partners, associations, media and governments. Show less

    • Project Channel Manager - Lighting
      • Dec 2002 - Sep 2006

      Responsible of professional or B2B channel in Lighting sector. Offer total lighting solutions to new construction and replacement market across commercial, industrial and government segments. Heavily involve in business development and demand generation over new lighting technology, designs to developers, specifiers, relevant associations, government and contracting companies.

    • Businesss Development Manager - Lighting
      • Dec 2001 - Dec 2002

      Identify key growth drivers in respective channels and product families. Formulate go-to-market strategy for new and innovative lighting solutions. Responsible fully of the additionalities of top line; and to support the existing channels and business mainstream to grow.

Education

  • UNSW
    Master, Information Science
    1999 - 2001
  • Universitas Indonesia (UI)
    Bachelor's degree, Industrial Engineering
    1993 - 1997
  • St. Aloysius (High School)
    1990 - 1993

Community

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