Experience

R-Co Brand

• Australia
• Graphic Design
• 1 - 100 Employee

• Founder & CEO

  • Jan 2003 - Present

  Richard Henderson (richardh@r-co.com.au) is the Founder and CEO of R-Co, a brand identity specialist company based in the CBD of Melbourne. R-Co has established itself as one of Australia's leading brand design and communication experts. 100% Australian owned and connected globally though a network. Need help with your Corporate Brand and Identity - go here: http://r-co.com.au Company Name R-Co. WHAT OTHERS SAY: “R-Co has developed beyond just a design agency. They are our strategic partner on conversations around Prime's identity.” Simon Madder Managing Director & CEO Prime Financial Group Ltd “I’m pleased to say that everyone here thinks that it’s a great concept and is fully behind it. It will certainly give you creative mileage and is a great way of making the Games distinctive to Sydney.” Malgorzata Grzyb Director of Brand and Sponsorship Invictus Games UK “Once again, well done. This is why I came to you guys – you can be ‘unconventional’ (relative to normal practice in our industry) and reinvent style.” Brad De Luca Marketing Executive JBS Australia “Seven years later the brand metrics of AustralianSuper are extraordinary and I credit much of this to R-Co.” Ian Silk CEO AustralianSuper “Richard Henderson, R-Co's very experienced director and lead consultant, put together a team that worked cohesively with our own internal management and guided us to create a brand strategy and identity that will support our company's future direction. From strategy to tactical deployment, from design to digital, R-Co has delivered a high quality outcome seamlessly and in a timely manner.” Geraldine Leslie General Manager People, Safety and Customer AusNet Services “It’s been a pleasure seeing the work unfold and you and your team have been a fantastic business partner to The Valley.” Blair Crouch General Manager - Marketing and Commercial Operations Moonee Valley Racing Club



FutureBrand

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Creative Director

  • Mar 2001 - Mar 2003

  Following the sale of FHA to FutureBrand , I was the Creative Director of FutureBrand Australia responsible tor the creative team and worked closely with the Asia Pacific leadership to build the FutureBrand presence in Australia and contribute to the company's creative development globally. Following the sale of FHA to FutureBrand , I was the Creative Director of FutureBrand Australia responsible tor the creative team and worked closely with the Asia Pacific leadership to build the FutureBrand presence in Australia and contribute to the company's creative development globally.



FHA Image Design

• Founding Partner & Design Director

  • Jan 1976 - Dec 2002

  Founding Partner of Flett Henderson Arnold in 1976 which was started with two other designers. Design Director of the firm which had a Melbourne and Sydney office and a staff of 60. Amongst other credentials I was the Design Director of the Sydney 2000 Olympic Games for 7 years. Established the Sydney office of FHA in 2001. After the sale of FHA to FutureBrand in 2001, completed my Contract as Creative Director Australia. In January 2003, I left to start my own firm, R-Co. in January 2003. Founding Partner of Flett Henderson Arnold in 1976 which was started with two other designers. Design Director of the firm which had a Melbourne and Sydney office and a staff of 60. Amongst other credentials I was the Design Director of the Sydney 2000 Olympic Games for 7 years. Established the Sydney office of FHA in 2001. After the sale of FHA to FutureBrand in 2001, completed my Contract as Creative Director Australia. In January 2003, I left to start my own firm, R-Co. in January 2003.