Kristina Darling

Director of Design & Creative Operations at Pixaura
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Contact Information
Location
Cincinnati, Ohio, United States, US

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Director of Design & Creative Operations
      • Mar 2019 - Present

      Cincinnati, Ohio Lead all client social media marketing and programmatic ad campaigns, including developing strategy, creative assets, and messaging. Direct the agency design team. Clients: Advance Dentistry, OHC, IEL, Sleep Dynamics, International Gemological Institute (IGI), Grace Hill, Zero Skateboards, United Skincare, Heritage CBD and more.

    • United States
    • Design
    • Owner
      • Feb 2014 - Present

      Cincinnati, Ohio Brand and business operations strategy, project management and design as a freelancer while maintaining full-time employment. Clients: The Canopy Crew, Art Academy of Cincinnati, Flourish Design, Bikram Yoga Omaha, Truthos, Plonsker Financial Management Consulting and more.

    • United States
    • Human Resources Services
    • Operations Manager
      • Dec 2017 - Mar 2019

      Cincinnati, Ohio Hybrid role for daily office activities, senior administrative support and added role overseeing design and production of client deliverables and marketing collateral. Organized, performed and continuously improved organizational and client deliverable processes to maximize time and control operations costs. • Tracked and provided financial data and metrics that allowed for business planning and informed decision making. • Managed accounts receivable, collecting $60k in neglected… Show more Hybrid role for daily office activities, senior administrative support and added role overseeing design and production of client deliverables and marketing collateral. Organized, performed and continuously improved organizational and client deliverable processes to maximize time and control operations costs. • Tracked and provided financial data and metrics that allowed for business planning and informed decision making. • Managed accounts receivable, collecting $60k in neglected outstanding A/R. Created and managed full server migration with over 20K files. Added design to the role and provided marketing materials (including, signage, business cards, proposals, business & sales collateral), internal & external presentations, and workshop & training materials. Managed company rebrand. Show less

    • United States
    • Software Development
    • Director Of Client Services
      • May 2014 - Jul 2017

      Cincinnati, OH Managed SaaS platform for CPG, Retail and Hospitality companies to create and host digital promotions across their brand websites, Facebook fan pages, mobile and email campaigns. Collected consumer personal, demographic and psychographic data. Identified key insights to provide clients an effective content strategy for social, email and paid advertising campaigns. Clients: Xavier University, Pure Romance, Taste of Belgium, YMCA, Halo Top Creamery, Klosterman and more.

    • United States
    • Artists and Writers
    • Brand Manager
      • Jun 2012 - Feb 2014

      Cincinnati, Ohio Area Focused on creative production for FRAM, one of the country’s largest manufacturers of automotive after-market parts, with over 8,000 SKUs. Streamlined communications and visibility of the creative process for an increasing number of new line extensions for multiple brands while simultaneously reducing errors and omissions +90%. Efficiency improved from 120+ days to < 10 days. Introduced a system to sort, organize, update, manage and archive over 1000 SKUs for STP. Using a web… Show more Focused on creative production for FRAM, one of the country’s largest manufacturers of automotive after-market parts, with over 8,000 SKUs. Streamlined communications and visibility of the creative process for an increasing number of new line extensions for multiple brands while simultaneously reducing errors and omissions +90%. Efficiency improved from 120+ days to < 10 days. Introduced a system to sort, organize, update, manage and archive over 1000 SKUs for STP. Using a web based platform, reduced design errors and time delays for production approvals, and enabled faster design to shelf timeline. Clients: Wiedemann's, Luber-Finer, STP, Duralast, PetroClear and FRAM. Show less

    • United States
    • Account Executive
      • Jan 2011 - Feb 2012

      Newport, KY Managed deliverables and budgets for brand development projects, primarily focused around brand strategy, brand positioning, logo and brand identity, naming and brand launch strategy. Clients: US Bank, St. Joseph's Home, Rosedale Green and Baker Concrete.

    • United States
    • Design
    • 1 - 100 Employee
    • Brand Design & Marketing Account Manager
      • Mar 2008 - Aug 2009

      Cincinnati, Ohio Area Managed client's brand, communication channels, market research, and product development (primarily offline). Clients: Dell, Mead, Crimson Cup, Oster and Pet Factory.

    • Advertising Services
    • Brand Environments Client Associate
      • Sep 2005 - Sep 2007

      Cincinnati, Ohio Area Ensured that projects were delivered on scope, on time, and on budget. Assured internal team met all milestones on all key relationships. Participated in brand discussions, client workshops, brainstorms and development of strategic deliverables. Clients: Crest, Scope, P&G, SunnyDelight Beverages and Bella + Birch.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Group Coordinator
      • Sep 2003 - Sep 2005

      Cincinnati, Ohio Area Led Commercial architecture group, which consisted of 5 architects designing for large-scale store rollouts, including Walgreens and Kroger. Handled all project files, progress reports/punch lists on construction, blueprint management, material boards. Assumed role designing 3-D renderings and project marketing, eliminating cost of outsourced work. Clients: Primarily Walgreens and Kroger.

Education

  • University of Cincinnati
    BFA, Fine Art
    1998 - 2002
  • The Hendrick's Institute & Foundation for Conscious Living
    Certificate, Coaching
    2015 - 2016

Community

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