Experience

Livingroom Communication

• Associate Creative Director

  • Aug 2021 - Present

  Dubai, United Arab Emirates Head of Copy and conceptual thinker for a diverse roster of key brands and entities.



Self Employed - Freelance Writer

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Content Creator / Creative Consultant

  • Aug 2020 - Aug 2021

  Dubai, United Arab Emirates



The ENTERTAINER

• Software Development
• 300 - 400 Employee

• Head Of Copy

  • Jul 2018 - Aug 2020

  Dubai, United Arab Emirates • Amplifying the voice of one of the region’s most popular lifestyle apps through original campaigns based on insights and real consumer behaviour. • Mentoring a team of global writers across B2B and B2C. • Working with fellow creatives, UX designers and the CRM team to create solid, insightful and clickable campaigns, plus social content that trends.



Wunderman

• Advertising Services
• 700 & Above Employee

• Freelance Senior Copywriter

  • Sep 2017 - Jun 2018

  Dubai Loved my time at Wunderman; a freelance job that kept getting extended. Data-driven creative was at the heart of everything. • Integrated pitch wins for lots of brands including Tefal and Dubai Tourism. • Creating social conversations for brands like Magnum Ice Cream and Panadol.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • Apr 2015 - Aug 2017

  Dubai Part of the team at one the most awarded ad networks in the world, including work with Tribal Worldwide to ensure seamless execution across ad, social and digital. I created ideas and copy for campaigns for Lipton; Emirates; Pepsi; Nestlé; Neutrogena; Persil; Cartier and Sephora (plus I was on the winning pitch team for McDonalds). Memorable moments include: • A TV spot for KSA that was one of the first to show women behind the wheel of a car. • Insights and campaigns for Danone… Show more Part of the team at one the most awarded ad networks in the world, including work with Tribal Worldwide to ensure seamless execution across ad, social and digital. I created ideas and copy for campaigns for Lipton; Emirates; Pepsi; Nestlé; Neutrogena; Persil; Cartier and Sephora (plus I was on the winning pitch team for McDonalds). Memorable moments include: • A TV spot for KSA that was one of the first to show women behind the wheel of a car. • Insights and campaigns for Danone that they continue to build their creative on, based on how parents really act (clue – they say NO a lot). Show less



JWT Dubai

• Copywriter / Senior Copywriter

  • Aug 2010 - Mar 2015

  I learnt so much at JWT, on campaigns for brands that included HSBC (global account); Atlantis the Palm; J&J; Nestlé; Kraft and Damas Jewellers. Highlights: regional pitch wins for Unilever Digital (Lux) and De’Longhi plus lots more, including a key HSBC global pitch.



Promoseven 360/MRM Worldwide

• Senior Copywriter

  • Dec 2009 - Aug 2010

  Specialist marketing for brands including RAK Bank, Dubai Mall and Landmark Group.



ICLP Dubai

• Head of Creative

  • Oct 2008 - Dec 2009

  Led a team of specialised creatives for the award-winning, truly global loyalty specialists. Loved creating campaigns backed by a wealth of data for the Jumeirah Group, plus lots of luxury retailers in the region, including Bin Hendi.