Hellen Woon
Event Director at Constellar- Claim this Profile
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Experience
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Constellar
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India
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IT Services and IT Consulting
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Event Director
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Sep 2022 - Present
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Subject Matter Expert (Events & Promotions)
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Dec 2021 - Dec 2022
Federal Territory of Kuala Lumpur, Malaysia
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Project Director
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2020 - Sep 2022
Federal Territory of Kuala Lumpur, Malaysia In this position, I play a key role in determining the scope of projects via consultation and investigation. I analyse strengths, weaknesses, and risks of existing project plans, as well as recommend improvements to ensure business growth. I am responsible for cost calculations and coordinating budgets with financial departments. I allocate personnel and resources to project tasks. I provide guidance, monitor project progress, and provide progress reports to senior management. I also facilitate… Show more In this position, I play a key role in determining the scope of projects via consultation and investigation. I analyse strengths, weaknesses, and risks of existing project plans, as well as recommend improvements to ensure business growth. I am responsible for cost calculations and coordinating budgets with financial departments. I allocate personnel and resources to project tasks. I provide guidance, monitor project progress, and provide progress reports to senior management. I also facilitate suitable interventions to prevent costly delays. I managed strategic development of business sustainability plans and performance reviews. I undertook specialised administration duties for various businesses and non-profit trade associations. Key accomplishments: • Conceptualised market research for foreign organisations with interest in Malaysian market. • Facilitated establishment of Malaysia office for association management service provider, successfully navigating two-year contract negotiations for two associations within three months period. Show less
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PT Reed Panorama Exhibitions
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Events Services
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1 - 100 Employee
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Project Director
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2017 - 2020
Greater Jakarta Area, Indonesia During my time in this position, I supervised profit and loss control, budgets, financial targets, and daily operations related to project management and portfolio expansion. I was responsible for developing and implementing annual and long-term strategies to identify business growth opportunities according to relevant policies and procedures. I researched market trends to ensure up to date marketing strategies. I collaborated with various industry stakeholders to enhance projects and expand… Show more During my time in this position, I supervised profit and loss control, budgets, financial targets, and daily operations related to project management and portfolio expansion. I was responsible for developing and implementing annual and long-term strategies to identify business growth opportunities according to relevant policies and procedures. I researched market trends to ensure up to date marketing strategies. I collaborated with various industry stakeholders to enhance projects and expand networks. I trained and managed project teams regarding exhibitions and projects to ensure quality results. Key accomplishments: • Spearheaded flagship exhibition with total target revenue of $2,366m, achieving 94% of targeted revenue. • Contributed 32% of project revenue. • Successfully secured 10,250 sqm total net space. • Pioneered Indonesian Security, Safety, and Facility Management (SSF) Expo launch in 2018. Show less
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Country Manager
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2014 - 2017
Kuala Lumpur, Malaysia As Country Manager, I headed Malaysia's portfolio of exhibitions, designing and establishing growth and opportunity strategies. I recruited, trained, and mentored staff in accordance with company vision and operational procedures. I created sales and marketing procedures to increase profit margins in all sectors, while leading cost management, team performance and development, and project management. Key accomplishments: • Piloted launch of Cafe Exhibition series geo-clone into… Show more As Country Manager, I headed Malaysia's portfolio of exhibitions, designing and establishing growth and opportunity strategies. I recruited, trained, and mentored staff in accordance with company vision and operational procedures. I created sales and marketing procedures to increase profit margins in all sectors, while leading cost management, team performance and development, and project management. Key accomplishments: • Piloted launch of Cafe Exhibition series geo-clone into Malaysia, achieving 20% profit margin. • Boosted show revenue stream by 11% and overall show size by 58% in 2016. • Accelerated company income by 30% in 2017. Show less
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Senior Project Manager
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2012 - 2014
Kuala Lumpur, Malaysia
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Project Manager
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2011 - 2012
Selangor, Malaysia
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Trueventus
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Malaysia
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Professional Training and Coaching
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200 - 300 Employee
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Operations Manager
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2010 - 2011
Kuala Lumpur, Malaysia
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Senior Project Executive
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2008 - 2010
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Smart Reg System Sdn Bhd
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Events Services
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1 - 100 Employee
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Project Assistant
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2008 - 2008
Kuala Lumpur, Malaysia
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Education
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Tunku Abdul Rahman College
Diploma in Business Administration, Business Administration