Experience

SÆTHER

• Denmark
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Nordic Brand Manager - Givenchy and Kenzo

  • May 2022 - Present



TMC Nordic

• Denmark
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Manager - Hermès, Nuxe, Dr. Hauschka, Embryolisse, REN Clean Skincare and Jurlique

  • Aug 2020 - Mar 2022

  - Responsible for Scandinavian P&L budgets - Team of two brand managers - Developing business plans and market updates - Developing marketing strategies (together with digital department) and executing the plans - Negotiations with brand owners in mainly France, England and Germany - Forecasts - Procurement and management of inventory - Pricing, assortment and sales analysis - Responsible for Scandinavian P&L budgets - Team of two brand managers - Developing business plans and market updates - Developing marketing strategies (together with digital department) and executing the plans - Negotiations with brand owners in mainly France, England and Germany - Forecasts - Procurement and management of inventory - Pricing, assortment and sales analysis



Lerke Déco Scandinave

• Denmark
• Design Services

• Owner

  • Jun 2016 - Jul 2020

  Lerke Déco Scandinave is a web shop with Scandinavian design for living. Beautiful, functional, high-quality and innovative brands for the home. Eva Solo, Stelton, Skagerak, Rosendahl, Kay Bojesen, Kähler Design, Holmegaard, Normann Copenhagen, Zone Denmark etc. - Responsible for B2C and B2B sales and marketing - Developing business and marketing strategies - Preparation and follow-up on financial budgets and accounting - Design and maintenance of webshop - Negotiations with brand owners - Online marketing (Google Ads, social medias etc.) - Direct marketing through newsletters - Frequent blog post updates - Pricing, assortment, sales analyses - Inventory management Show less



SÆTHER

• Denmark
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Senior brand manager - Ole Henriksen, Paco Rabanne, Prada, Valentino, Coty Beauty and Isadora

  • Jun 2012 - May 2016

  - Responsible for travel retail budgets in the Nordic area (sales, marketing and business strategies)- Yearly negotiation incl. assortment, pricing and campaigns- Developing and executing marketing plans with customers- Responsible for consolidating and updating marketing plans on department level- Inventory management on department level- Forecasts and follow-up with purchase department- Responsible for 5 consultants and 1 marketing assistant- Contact with suppliers in Europe and the US- Contact and visits to customers in the Nordic area Show less

• Brand manager - Shiseido, Guerlain, Prada, Paco Rabanne, Nina Ricci and Carolina Herrera

  • Jan 2003 - May 2012

  - Responsible for travel retail sales and marketing in the Nordic area- Local sales and marketing in Denmark (Shiseido and Guerlain during two years) - Yearly negotiation incl. assortment, pricing and campaign- Forecasts and follow-up with purchase department- Responsible for 1 consultant- Purchase and control of stock- Reporting and statistics



LVMH Fragrance Brands

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Junior brand manager

  • Mar 2001 - Dec 2002



Scanbech A/S

• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Export Sales Executive

  • May 2000 - Mar 2001