Experience

Cambri

• Finland
• Software Development
• 1 - 100 Employee

• Chief Product Officer, Founder

  • Feb 2023 - Present

  I am a technology entrepreneur loving agile product development and co-creation with customers. Helping consumer brands to bring new products to market more successfully by combining learnings from the academia, advanced technology, AI, and human empathy.www.cambri.iowww.cambri.io

• CEO & Founder

  • Apr 2018 - Feb 2023

  Marketing expert with diverse experience in brands, product & service development and market research. PHD in value co-creation and value proposition design. Now trying to save the world from the pointlessless with Cambri.The Cambri concept testing tool helps clients accelerate innovation process. Built on marketing science and design thinking best practices, Cambri helps teams to validate and iterate concepts rapidly and systematically. Teams hypothesize, question, and learn. And have confidence that they’re bringing only your most valuable, powerful ideas to market.www.cambri.io Show less



Wise & Sally

• Founder

  • Apr 2015 - 2018

  Founder of a strategic marketing consultancy, focusing on B2C clients and their growth challenges: - Brand portfolio strategies - Innovation process design - Concept design - Pre-studies - Complex market research projects, e.g. modeling need states & demand spaces Founder of a strategic marketing consultancy, focusing on B2C clients and their growth challenges: - Brand portfolio strategies - Innovation process design - Concept design - Pre-studies - Complex market research projects, e.g. modeling need states & demand spaces



Salt & Company

• Helsinki, Finland

• Founder

  • May 2014 - Mar 2015

  Creative management consultancy in the area of commercialization Key project themes: - Service portfolio design & productization - Service model design - Pre-study for new services business - Brand portfolio strategy - Innovation process design Creative management consultancy in the area of commercialization Key project themes: - Service portfolio design & productization - Service model design - Pre-study for new services business - Brand portfolio strategy - Innovation process design



Fazer

• Finland
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director, Business Development

  • Jan 2013 - Apr 2014

  Head of business development and management team member in Cafés & Shops Business Unit Responsible for: - Concept development - Assortment management & pricing - Product development - Location scouting Head of business development and management team member in Cafés & Shops Business Unit Responsible for: - Concept development - Assortment management & pricing - Product development - Location scouting



Hanken

• Finland
• Higher Education
• 1 - 100 Employee

• Researcher, Management Consultant, Innovations and marketing

  • Jan 2009 - Dec 2012

  Innovation and marketing consulting via my own Company & Doctoral candidate at Hanken School of Economics Focus areas: - Concept, service and business model design - Innovation processes - Consumer market segmentation - Brand and marketing strategies Industries: healthcare, HoReCa, food industry, construction industry Innovation and marketing consulting via my own Company & Doctoral candidate at Hanken School of Economics Focus areas: - Concept, service and business model design - Innovation processes - Consumer market segmentation - Brand and marketing strategies Industries: healthcare, HoReCa, food industry, construction industry



Bob Helsinki

• Strategic Director, Partner

  • Apr 2003 - Aug 2009

  Positions at Bob Helsinki, August & Bob and Toinen Focus areas: - Brand and marketing strategies - Consumer segmentation models - Innovation opportunities - Market research concepts - KAM and project management Industries: various, such as health care, pharmaceuticals, confectionaries, retail, food industry, banking & insurance, real estate Positions at Bob Helsinki, August & Bob and Toinen Focus areas: - Brand and marketing strategies - Consumer segmentation models - Innovation opportunities - Market research concepts - KAM and project management Industries: various, such as health care, pharmaceuticals, confectionaries, retail, food industry, banking & insurance, real estate



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Consultant, Strategic Services

  • Oct 1997 - Feb 2003

  Focus areas: - Business plan design - Service model design - Business cases - Market analysis - Project management Industries: various, such as banking, high tech, telecoms, pulp&paper industry Focus areas: - Business plan design - Service model design - Business cases - Market analysis - Project management Industries: various, such as banking, high tech, telecoms, pulp&paper industry