Senior Digital Strategist

• Jan 2023 - Present

Senior Digital Strategist

• Apr 2018 - Present

I help companies solve complex business, brand, marketing and technology problems by connecting the dots between their needs, wants, capabilities and business goals. Expertise: omnichannel strategy, content marketing, email marketing & automation, marketing technology, web & e-commerce strategy, online advertising, B2B marketing. I help companies solve complex business, brand, marketing and technology problems by connecting the dots between their needs, wants, capabilities and business goals. Expertise: omnichannel strategy, content marketing, email marketing & automation, marketing technology, web & e-commerce strategy, online advertising, B2B marketing.

Lecturer

• Sep 2020 - Feb 2022

Digital Marketing Coordinator

• Dec 2016 - Apr 2018

Managed business critical, multi-stakeholder marketing technology (Showpad, Salesforce, Marketing Automation, PIM etc) and strategic digital marketing initiatives in an international B2B context. Coached the marketing team (20 marketers) in the use of advanced marketing tools and tactics (content marketing, content creation, distribution). Created a content marketing strategy, rollout and reporting plan. Managed business critical, multi-stakeholder marketing technology (Showpad, Salesforce, Marketing Automation, PIM etc) and strategic digital marketing initiatives in an international B2B context. Coached the marketing team (20 marketers) in the use of advanced marketing tools and tactics (content marketing, content creation, distribution). Created a content marketing strategy, rollout and reporting plan.

EU Program Manager

• Apr 2015 - Dec 2016

In the framework of a large-scale EU funded program, designed and implemented an international training and online platform for border guards, law enforcement and medical professionals in cooperation with Frontex, Europol and Eurojust. Managed stakeholder relations, online and offline communication activities and fundraising efforts. In the framework of a large-scale EU funded program, designed and implemented an international training and online platform for border guards, law enforcement and medical professionals in cooperation with Frontex, Europol and Eurojust. Managed stakeholder relations, online and offline communication activities and fundraising efforts.

EU Program Manager

• Apr 2014 - Mar 2015

Participated in a European research project focused on the communication between physicians and patients from different cultural backgrounds. Contributed to the development of a training curriculum to improve young doctors' communication skills and cultural awareness. Participated in a European research project focused on the communication between physicians and patients from different cultural backgrounds. Contributed to the development of a training curriculum to improve young doctors' communication skills and cultural awareness.

Public Relations Trainee

• Sep 2011 - Nov 2011

Assisted with diverse PR campaigns for the European Commission, Ford, Nutella and Hard Rock Café. Assisted with diverse PR campaigns for the European Commission, Ford, Nutella and Hard Rock Café.

Communications Trainee

• Sep 2009 - Jun 2010

Participated in the implementation of the ING Insurance PR strategy (community building, events, online communication). Participated in the implementation of the ING Insurance PR strategy (community building, events, online communication).