Helesti Daye-Fourie

Owner at Skin & Body Wellness
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • Afrikaans Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Google Analytics - Beginner
    Google
    Jan, 2018
    - Nov, 2024

Experience

    • South Africa
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Owner
      • Oct 2018 - Present

    • South Africa
    • Advertising Services
    • Digital Marketing and Social Media
      • May 2019 - Present

    • South Africa
    • Travel Arrangements
    • 1 - 100 Employee
    • Digital Marketing and Content
      • Jun 2019 - Sep 2019

    • Online Audio and Video Media
    • 700 & Above Employee
    • Online Marketing Consultant
      • Aug 2018 - Jan 2019

      Currently managing all social media management for a couple of clients on a freelance basis. Social media management. SEO tweaks and improvements. Community management and engagement. Copy and creative. My main focus is on the airline, travel and beauty industries. Currently managing all social media management for a couple of clients on a freelance basis. Social media management. SEO tweaks and improvements. Community management and engagement. Copy and creative. My main focus is on the airline, travel and beauty industries.

    • United Kingdom
    • Airlines and Aviation
    • 100 - 200 Employee
    • Digital Marketing (Social Media, Content creation and E-commerce)
      • May 2016 - Aug 2018

      We are a small team, yet powerful and robust consisting of myself and our Digital Marketing Manager. We manage the full range and spectrum of all the digital marketing as well as eCommerce requirements of our international airline clients’ inflight retail needs. We don’t just do this for our highly esteemed clients, but also for ourselves and our corporate company. I assume responsibility for social media and email campaigns, as well as the creation of all related content for these, ensuring that the campaigns are managed effectively from start to finish – ensuring a positive and ever-growing ROI. I do all my designs in PhotoShop and mail campaigns are done through Campaign Monitor. I manage and run the day-to-day initiatives for all social media accounts that we are associated with and contracted to do. The main purpose of the campaigns that I manage are to drive sales as well as ensuring a positive ROI, while carefully balancing each client’s brand awareness and target audience growth. Quite a mouthful, but I love it. My full range of duties are as follows, but not limited to:• Assisting the digital marketing manager with all digital marketing activities.• Create effective campaigns to drive traffic to e-commerce platforms• Organising and coordinating market research in order to create marketing personas• Preparing engaging written copy for the websites, social media and emails• Ensure growth of the CRM database by assisting with lead generation activities• Coordinate integrated marketing campaigns• Manage, coordinate and execute digital marketing calendars for 3 clients• Prepare monthly reports on social media and email marketing campaigns for management• Create and manage all digital marketing collateral• Writing of briefs for agency work as well as liaising with agency• Community management by dealing with all social media comments, competitions and inbox queries for clients as well as corporate accounts Show less

    • Executive Assistant to CEO and Exco team
      • Feb 2013 - Apr 2016

      Provide support to CEO and exco team (SA and UK based) as well as managing the facilities at which our office is based

    • South Africa
    • Gambling Facilities and Casinos
    • 700 & Above Employee
    • Executive Assistant to Resort IT Manager
      • Oct 2009 - Jan 2013

      PA to the Resort IT Manager

    • HR Coordinator/Assistant to HR Ops Manager
      • Feb 2008 - Oct 2009

      HR Coordinator for Sun City Resort. Providing support to the HR Manager: Operations

    • United Kingdom
    • Restaurants
    • 700 & Above Employee
    • Assistant manager
      • 2006 - 2006

      Staff management Stock control and stock takes (daily and monthly) Cash-ups Supported the manager Staff management Stock control and stock takes (daily and monthly) Cash-ups Supported the manager

  • Wild Coast Sun Health & Beauty Spa
    • Port Edward, KwaZulu-Natal, South Africa
    • Spa Manager
      • Jan 2000 - Feb 2002

  • Port Edward Health & Beauty Clinic
    • Port Edward, KwaZulu-Natal, South Africa
    • Beauty Therapist
      • Nov 1998 - Dec 1999

Education

  • IMM Graduate School
    Diploma (NQF7), Marketing Management
    2017 - 2023
  • GetSmarter
    Digital Marketing, Digital Marketing
    2016 - 2016
  • Red & Yellow Creative School of Business
    Marketing Strategy, 84%
    2017 - 2017
  • edX
    Digital branding and Engagement
    2016 - 2016
  • INTEC
    Certificate, Graphic Designing
  • International Therapy Examination Council
    Diploma, Physiatrics
    1998 - 1998
  • International Therapy Examination Council
    Diploma, Aestheticienne
    1998 - 1998
  • Madge Wallace International College Of Skincare
    Diploma, Beauty Therapy
    1998 - 1998

Community

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