Marketing Manager

• Jan 2023 - Present

Digital Marketer

• Sep 2022 - Dec 2022

College Office Assistant

• Sep 2018 - May 2022

Welcomed visitors and connected them to to staff members and relevant campus resources

Notetaker

• Sep 2020 - Dec 2020

Took 36 sets of lecture notes for ENV200, a 150+ student environmental studies classProofread, organized, and formatted lecture notes, included captioned graphs and lecture goals

Assistant Audience Editor

• Jan 2022 - Mar 2022

Created and scheduled Twitter and Facebook posts to increase readership, tracking performance and strategically choosing posting times

Instagram Editor

• Jan 2021 - Dec 2021

Managed @dailyprincetonian, Instagram account of the University’s largest campus paperGrew followers by 50% in 12 months (from 4,200 to 6,400+), increased profile visits by 40%, and increased reach by 33.2%Won the Award for Excellence in Audience Engagement, as one of five members in a 200+ person newsroom to receive an award from the managing boardOrchestrated fast-paced weeknight production of Instagram content (~12 posts/week) while coordinating with management, copyeditors, and journalists from all sections of the paperDesigned posts, adapted content for platform, wrote captions, edited posts created by staffersRedesigned Instagram visual identity to be more accessible, modern, and consistent.Trained and led team of 10 staffers in social media graphic design and caption writing

Senior Designer

• Aug 2020 - Dec 2021

- Designed print layouts for daily and special issues- Designed newsletters on Mailchimp- Created Instagram posts

Staff Designer

• Jan 2020 - Aug 2020

Designer

• Feb 2019 - Dec 2019

Development and Marketing Intern

• Jun 2020 - Aug 2020

Led creation of digital marketing collateral to promote gala that raised $105.1k during the pandemic, including ticket signup website, promotional brochure, event slideshow, and logos Interviewed program beneficiary, wrote and designed donor appeal letter featuring interview Wrote gift acknowledgement letter Researched and tested virtual event platforms Hired event videographer after researching, reaching out to, and screening freelancers Led creation of digital marketing collateral to promote gala that raised $105.1k during the pandemic, including ticket signup website, promotional brochure, event slideshow, and logos Interviewed program beneficiary, wrote and designed donor appeal letter featuring interview Wrote gift acknowledgement letter Researched and tested virtual event platforms Hired event videographer after researching, reaching out to, and screening freelancers

Development Intern

• Jun 2019 - Aug 2019

Ran email campaign resulting in the successful acquisition of $10,000 worth of in-kind donations through personalized outreach to 100+ businesses, mostly cold leads Collaborated with team to plan inaugural gala, raising $170k and selling out tickets Became go-to staff member for design needs, creating print and web marketing collateral Wrote Mailchimp newsletter to drive gala ticket sales Assisted in website user experience (UX) analysis with pro-bono team from Adobe Wrote sponsorship and grant proposals and researched funding opportunities Managed donor data in Salesforce

Private Tutor

• Nov 2017 - Jun 2018

Tutored English, Mixed Mathematics, and Physics Collaborated with parents and teachers to compile individualized curriculum Tutored English, Mixed Mathematics, and Physics Collaborated with parents and teachers to compile individualized curriculum

Office Assistant and School Volunteer

• Jun 2016 - Aug 2016

Awarded the Gold Presidential Volunteer Service Award for 600+ hours working with a team of volunteers to assist teachers in Chinese language and arts classes. Worked with Microsoft Office and answered inquiries by parents and outside organizations in English, Mandarin, and Cantonese. Awarded the Gold Presidential Volunteer Service Award for 600+ hours working with a team of volunteers to assist teachers in Chinese language and arts classes. Worked with Microsoft Office and answered inquiries by parents and outside organizations in English, Mandarin, and Cantonese.