Helen Stefanou
Business Manager Digital & Marketing at B&S Commercial Kitchen Equipment- Claim this Profile
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Bio
Sherif Abada GAICD
I am so fortunate to have worked with Helen. Helen is a talented leader with an authentic style who is able to bring out the best of people. Helen has a strategic mindset which she is able to translate into tactical programs of work to ensure the business is continually evolving in the right direction. As a leader, Helen earns and gains trust and support across all levels of the business to help deliver the right outcomes. I was always impressed with Helen's determination to deliver excellent results while never compromising on the customer promise that drove our goals.
Prue V.
I had the pleasure of working with Helen at The Australian Ballet. What a delight! She did a great job of managing the creation and go-live of their new website. She had a positive and immediate impact on the digital marketing team and wider company.
Sherif Abada GAICD
I am so fortunate to have worked with Helen. Helen is a talented leader with an authentic style who is able to bring out the best of people. Helen has a strategic mindset which she is able to translate into tactical programs of work to ensure the business is continually evolving in the right direction. As a leader, Helen earns and gains trust and support across all levels of the business to help deliver the right outcomes. I was always impressed with Helen's determination to deliver excellent results while never compromising on the customer promise that drove our goals.
Prue V.
I had the pleasure of working with Helen at The Australian Ballet. What a delight! She did a great job of managing the creation and go-live of their new website. She had a positive and immediate impact on the digital marketing team and wider company.
Sherif Abada GAICD
I am so fortunate to have worked with Helen. Helen is a talented leader with an authentic style who is able to bring out the best of people. Helen has a strategic mindset which she is able to translate into tactical programs of work to ensure the business is continually evolving in the right direction. As a leader, Helen earns and gains trust and support across all levels of the business to help deliver the right outcomes. I was always impressed with Helen's determination to deliver excellent results while never compromising on the customer promise that drove our goals.
Prue V.
I had the pleasure of working with Helen at The Australian Ballet. What a delight! She did a great job of managing the creation and go-live of their new website. She had a positive and immediate impact on the digital marketing team and wider company.
Sherif Abada GAICD
I am so fortunate to have worked with Helen. Helen is a talented leader with an authentic style who is able to bring out the best of people. Helen has a strategic mindset which she is able to translate into tactical programs of work to ensure the business is continually evolving in the right direction. As a leader, Helen earns and gains trust and support across all levels of the business to help deliver the right outcomes. I was always impressed with Helen's determination to deliver excellent results while never compromising on the customer promise that drove our goals.
Prue V.
I had the pleasure of working with Helen at The Australian Ballet. What a delight! She did a great job of managing the creation and go-live of their new website. She had a positive and immediate impact on the digital marketing team and wider company.
Experience
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B&S Commercial Kitchens
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Australia
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Hospitality
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1 - 100 Employee
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Business Manager Digital & Marketing
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Feb 2016 - Present
B+S is a commercial kitchen manufacturer with operations in Australia and Indonesia. With offices in Melbourne, Sydney, Brisbane in Australia and Jakarta, Surabaya and Bali in Indonesia, it employs a team of over 50 and supplies some of Australia’s & Indonesia’s leading restaurants, hotels and casinos. • Recruited a highly skilled team, internally and externally, to deliver an industry leading website and online experience • Defined a B2B Customer Communication Strategy to build a strong network of industry leaders and influencers • Recruited an industry specific marketing agency to assist in the delivery of the digital and marketing strategy across multiple channels • First to market with a high performance wok burner and cooker, the Hipac Wok, delivering an exceptional improvement in cooking efficiency. • First to market with a waterless range of cooking equipment significantly improving the operational costs of commercial kitchens • First to market with a fusion series of Asian & European appliances in direct response to the growing trend of fusion cooking Show less
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The Australian Ballet
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Australia
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Performing Arts
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100 - 200 Employee
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Senior Digital Manager
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Mar 2015 - Oct 2015
• Ownership of end-to-end digital strategy • Development of state of the art, industry leading website and eCommerce platform • Drive digital transformation and deliver key digital initiatives across the business • Influence a ‘digital first’ approach ethos into the business • Create digital marketing strategies to support lead acquisition and brand awareness objectives across the business • Grow digital audiences locally and globally • Use data driven insights to build attribution metrics and measure effectiveness of online marketing spend • Manage external agencies to ensure projects are delivered to time and budget Show less
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Harris Scarfe Australia Pty Ltd
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Australia
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Retail
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300 - 400 Employee
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Digital Marketing & Ecommerce Manager
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Jan 2010 - Jan 2015
• Development and execution of eCommerce Business Strategy • Implemented interim eCommerce website successfully demonstrating investment value in online store to the board • Developed and managed the Harris Scarfe website leveraging above the line marketing activity and store network to drive online growth and increase in customer database • Built business case seeking board approval for full eCommerce solution • Partnered with a market leading software business to deliver a sophisticated email marketing platform providing greater flexibility and functionality in delivering the customer acquisition and retention strategy Show less
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George Weston Foods
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Manufacturing
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700 & Above Employee
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Project Manager
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Sep 2008 - Dec 2009
Managed operational changes to business resulting from SAP implementation. This was done through process re-engineering, facilitation of workshops, training design and rollout. Managed operational changes to business resulting from SAP implementation. This was done through process re-engineering, facilitation of workshops, training design and rollout.
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Officeworks
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Australia
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Retail
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700 & Above Employee
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Business Manager eCommerce & Digital
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Jan 2008 - Aug 2008
As the Business Manager eCommerce & Digital at Officeworks, Helen managed the Officeworks and Harris Technology online businesses with a combined revenue of over $100 million. Helen developed and managed the implementation of the online strategy and actively identified opportunities to optimise website metrics and increase sales.
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Online Marketing & Development Manager
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Sep 2006 - Dec 2007
As the OM&D Manager Helen worked with the online marketing team and the Online IT team to continuously improve the website. The focus was on improving usability and metrics around customer acquisition, user experience, onsite marketing, SEO & SEM with the ultimate goal to improve online revenue growth.
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Integration Team Lead - eCommerce
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Feb 2005 - Aug 2006
Helen was the Integration Team Lead working on an SAP project across the Officeworks business. She lead a team of SAP consultants and business representatives to spec and develop an ecommerce site.
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Education
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1993 - 1996
Victoria University
Bachelor of Science (B.Sc.) - Psychology, Organisational Psychology -
1987 - 1992
Star of the Sea
Victorian Certificate of Education
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