Experience

All Things Web Ltd

• Managing Director

  • Apr 2010 - Present

  All Things Web® (“ATW”) are a full service digital marketing agency with experts in Web Design & Development, SEO, PPC, Paid Social, Content Marketing, Search Engine Marketing, Digital PR and targeted campaign management. We leverage deep industry experience with in-house capability to deliver cutting edge, innovative digital solutions for our clients and cover the full customer experience from the creative design and development of marketing assets through to marketing communication to your target audience.My focus for our business is to always be innovative and at the cutting edge of the dynamic world of digital through knowledge, our people and technology to ensure the campaigns we deliver are focused to help our clients be visible to reach their target audiences and generate sales ready leads. We do this through a blended mix of- Creative Online Advertising (PPC, Display, Social Media)- Expert Search Engine Optimisation- Range of Training Solutions- Inspiring Website Design & Development- Stimulating Inbound Marketing- Successful Marketing AutomationFeel free to get in touch with us by emailing hello@allthingsweb.co.uk or find out more about us at www.allthingsweb.co.uk



BASDA - Business Application Software Developers Association

• United Kingdom
• Software Development
• 1 - 100 Employee

• General Council Member

  • Nov 2020 - Present

  Appointed to the General Council of BASDA (The Business Application Software Developers Association), a UK trade body representing the voice of business software providers. Accepted the role of Chair of the B2B Marketing Specialist Interest Group with BASDA with focus on providing marketing insights and sharing best practice and innovative methodology enabling member companies to develop their in-house marketing skills in a competitive marketplace. Appointed to the General Council of BASDA (The Business Application Software Developers Association), a UK trade body representing the voice of business software providers. Accepted the role of Chair of the B2B Marketing Specialist Interest Group with BASDA with focus on providing marketing insights and sharing best practice and innovative methodology enabling member companies to develop their in-house marketing skills in a competitive marketplace.



Bank of Ireland

• Ireland
• Banking
• 700 & Above Employee

• Head of Marketing Business & Corporate Banking GB

  • Sep 2007 - Mar 2010

  Development & Management of Marketing Strategy for Business & Corporate Banking across GB. Management of multi-location team, annual budgets and key stakeholder relationships. Regulatory compliance, risk management and internal process management was also a key focus. Activity included development and management of the business website, creation of promotional assets, product development and launch to market, public relations, sponsorships, events, interest rate management and customer complaints. Implementation of Treating Customer Fairly (TCF) initiative across key client segments.

• Head of TEP Finance -

  • Jan 2005 - Sep 2007

  Responsibility for establishing loan operational processes, managing a loan book (c£300m to investors of traded endowment policies), managing debt recovery and leading a high performing team. The role also included managing and strengthening relationships with introducers of business, liaising with credit underwriters whilst overseeing the entire operation including governance and compliance.

• Customer Service Manager - TEP Finance

  • Apr 2000 - Jan 2005

  Established and built up a new business unit which included building processes, developing new relationships with introducers and intermediaries and recruiting, training and managing a new team to deliver all aspects of customer services to clients.



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Product Manager - Investment Products

  • Apr 1999 - Jan 2000

  Development of a product proposition strategy from conception to market for a range of PEPs and ISA products. Project managed entire operation including managing key stakeholders (e.g. advertising liaison with compliance, briefing and training customer service teams, PR and Marketing liaison) and establishing KPI reporting to measure sales, margins and revenue. Development of a product proposition strategy from conception to market for a range of PEPs and ISA products. Project managed entire operation including managing key stakeholders (e.g. advertising liaison with compliance, briefing and training customer service teams, PR and Marketing liaison) and establishing KPI reporting to measure sales, margins and revenue.



Generali

• Insurance
• 700 & Above Employee

• Quality Control Manager - Assicurazioni Generali (London)

  • 1997 - 1999

  This role related to employee benefits and my responsibility was to support the delivery of group pensions schemes to market. This involved developing a new quality control process to the internal quoting system for group health plans and managing both internal and external stakeholder requirements. This role related to employee benefits and my responsibility was to support the delivery of group pensions schemes to market. This involved developing a new quality control process to the internal quoting system for group health plans and managing both internal and external stakeholder requirements.

• Customer Service Manager - BOI Lifetime (London)

  • Jul 1989 - 1997

  My role in this newly launched life business to the UK market was providing technical pensions, quotes and support to the advisors and managing the technical help desk and team. I also had responsibility for QA testing of software. When the book sold to Windsor Life I was part of the project team who managed the software system transfers and prepared and archived the relevant records for transfer of the business for NI & GB., My role in this newly launched life business to the UK market was providing technical pensions, quotes and support to the advisors and managing the technical help desk and team. I also had responsibility for QA testing of software. When the book sold to Windsor Life I was part of the project team who managed the software system transfers and prepared and archived the relevant records for transfer of the business for NI & GB.,



Royal and Sun Alliance

• Insurance
• 1 - 100 Employee

• Team Leader - Royal Heritage (Now Royal & Sun Alliance)

  • Oct 1987 - Jul 1989

  Working in the actuarial department I led the team managing production of policy valuations. I was also heavily involved in the scoping, analysis and delivery of new code for a quoting system that provided valuations of life policies. Working in the actuarial department I led the team managing production of policy valuations. I was also heavily involved in the scoping, analysis and delivery of new code for a quoting system that provided valuations of life policies.