Experience

Taking Care of Business

• Non-profit Organizations
• 1 - 100 Employee

• National Marketing Manager

  • Jul 2021 - Present

  Cape Town, Western Cape, South Africa National Marketing Manager for the TCB group (overseeing all brands: Grow ECD, Resell, Repair, Remake, Reskill). 1. Developing and executing an integrated marketing, brand and communication strategy that will position the brand for growth. 2. Brand positioning, Corporate Identity development and brand custodian 3. Strategic integrated marketing plan and project management 4. Campaign development and implementation 5. Content Strategy 6. Copywriting (press releases… Show more National Marketing Manager for the TCB group (overseeing all brands: Grow ECD, Resell, Repair, Remake, Reskill). 1. Developing and executing an integrated marketing, brand and communication strategy that will position the brand for growth. 2. Brand positioning, Corporate Identity development and brand custodian 3. Strategic integrated marketing plan and project management 4. Campaign development and implementation 5. Content Strategy 6. Copywriting (press releases, blogs, reports, emails, social media, internal comms, proposals) 7. Content development: Oversee Graphic design, Video production 8. Public relations and company spokesperson 9. Reporting, budget management and administration 10. Email and customer journey management 11. Agency/supplier management Show less



Helene Brand Consulting

• Marketing Consultant

  • May 2018 - May 2021

  Cape Town Area, South Africa I like to help forward-thinking brands simplify their message and marketing processes so that customers listen, buy and become brand fans. Your marketing and social responsibility strategy should be working for you, not against you, to help you break through the clutter and build quality customer relationships. I'm a consultant in the areas of marketing strategy, brand development, digital and social media, cause-related marketing, and social responsibility. Responsible for… Show more I like to help forward-thinking brands simplify their message and marketing processes so that customers listen, buy and become brand fans. Your marketing and social responsibility strategy should be working for you, not against you, to help you break through the clutter and build quality customer relationships. I'm a consultant in the areas of marketing strategy, brand development, digital and social media, cause-related marketing, and social responsibility. Responsible for marketing strategy, fundraising, project management and social responsibility strategy across various clients including GROW Educare Centres, MySchool MyVillage MyPlanet, The Clothing Bank and Woolworths. Show less



MySchool MyVillage MyPlanet

• South Africa
• Retail
• 1 - 100 Employee

• Marketing, Insights and Social Responsibility Manager

  • Mar 2009 - Apr 2018

  Cape Town Area, South Africa • Business strategy development in partnership with other Senior Managers and General Manager • Ensure that strategy is translated into a compelling and integrated Brand Marketing and Communications plan and a Social Responsibility plan to achieve business objectives. This includes the PR strategy, digital and social media, above-the-line advertising, events, sponsorships, media partnerships, trade exchanges and sales promotions. • Plan and manage marketing and social responsibility… Show more • Business strategy development in partnership with other Senior Managers and General Manager • Ensure that strategy is translated into a compelling and integrated Brand Marketing and Communications plan and a Social Responsibility plan to achieve business objectives. This includes the PR strategy, digital and social media, above-the-line advertising, events, sponsorships, media partnerships, trade exchanges and sales promotions. • Plan and manage marketing and social responsibility budgets. • Recruit, retain and manage the Marketing team to ensure effective resource allocation and effective delivery of the marketing plan. • Be hands-on in delivery of the Marketing Strategy on operational and tactical levels including artwork approvals, media schedules, staff briefs, store communications, agency engagements. • Lead the Marketing Team to drive innovation, best practice in design and brand CI consistency • Gain and leverage customer insights with the purpose of creating a future-proof brand and more profitable customer relationships • Deliver sustainable impact in key communities and manage stakeholder relations through our social responsibility plan • Pro-actively manage relationship with key stakeholders at national partner groups, government and NGO levels to deliver goals. • Innovate through use of technology and international best practice to ensure our brand remains relevant • Conduct customer research and leverage data to develop strategic customer insights • Leadership role as part of Senior Leadership Team (reporting to the General Manager) • Manage agencies, freelancers and brand sponsorships and events • Act as company spokesperson for public relations • Project manage the implementation of special projects (e.g. POPI compliance requirements and App development)

• Brand Manager, Communications and CSI

  • Aug 2008 - Mar 2009

  Cape Town South Africa Responsibility: • Play a brand custodian support role through delivering the marketing strategy into the business. • Drive the execution of a compelling and innovative brand marketing and communications plan. • Collaborate with media, beneficiaries, agencies and internal stakeholders to deliver on campaign briefs. • Internal communications. • Social media management and reporting. • Design briefs and approvals to ensure compliance to company CI. • Monthly reporting… Show more Responsibility: • Play a brand custodian support role through delivering the marketing strategy into the business. • Drive the execution of a compelling and innovative brand marketing and communications plan. • Collaborate with media, beneficiaries, agencies and internal stakeholders to deliver on campaign briefs. • Internal communications. • Social media management and reporting. • Design briefs and approvals to ensure compliance to company CI. • Monthly reporting and administration including compliance requirements. Highlights: • Create the company’s first social media strategy, facebook page and Google Adwords account.



OTC Pharma SA

• Brand Manager

  • Jan 2007 - Aug 2008

  Cape Town Area, South Africa Responsibilities: • Develop and implement the national brand strategy for a portfolio of brands in the “Over the Counter” health medicines market • Play a brand custodian support role through delivering the marketing strategy into the business. • Drive the execution of a compelling and innovative brand marketing and communications plan • Create and deliver training for sales people and key audiences (such as Diabetes SA) • Manage product stock levels • Design and deliver… Show more Responsibilities: • Develop and implement the national brand strategy for a portfolio of brands in the “Over the Counter” health medicines market • Play a brand custodian support role through delivering the marketing strategy into the business. • Drive the execution of a compelling and innovative brand marketing and communications plan • Create and deliver training for sales people and key audiences (such as Diabetes SA) • Manage product stock levels • Design and deliver packaging under approval of the Resident Pharmacist to comply with legal requirements • Ensure adherence of all design work against company CI • Manage agencies Highlights: • Launch a new homeopathic cough syrup for adults and children called Cetralin Show less