Co-Founder｜Marketing Director

• Feb 2023 - Present

Product Designer

• Sep 2022 - Aug 2023

• Executed extensive user research involving the analysis of data gathered from 300+ user surveys and interviews, leading to a notable 20% rise in user engagement • Maintained proactive communication with clients and key stakeholders, presenting design proposals and providing regular updates bi-weekly, ensuring stakeholders were consistently informed and engaged • Revamped the visual standards and meticulously updated the living style guide, resulting in a more refined and polished user interface • Conducted 60+ rounds of usability tests, gathering valuable feedback and insights into customer needs, which informed iterative design improvements • Created, iterated, and delivered exceptional design solutions, contributing to the successful launch of the app on the App Store. Consistently maintained an impressive 50% seven-day user retention rate Show less

User Experience Designer

• May 2022 - Aug 2022

Master of Digital Media Industry Project • Designed an immersive AR web app for KPMG Ignition office tours, collaborating effectively with cross-functional teams and ensuring ongoing client communication • Worked closely with clients and key stakeholders to prioritize features, providing consistent bi-weekly updates to keep them well-informed and engaged throughout the project's lifecycle • Conducted an extensive 160+ rounds of user interviews, agile prototyping, and A/B testing, reducing the learning curve for AR tools by 40% and improving overall user satisfaction • Assisted with front-end development tasks involving HTML, CSS, and JS, which positively impacted web app performance and enhanced the user experience Show less

UI Designer

• Jan 2022 - Apr 2022

Master of Digital Media Industry Project CyberPatient Authoring Tool, a Unity-based 3D platform for educators to build medical cases • Developed a comprehensive design system for a Unity-based 3D platform, collaborating effectively with cross-functional teams to ensure a consistent and user-friendly experience • Communicated design approaches and technical details to diverse stakeholder groups, fostering improved cross-functional collaboration • Advancing the design system by creating a series of UI components for scalability and consistency • Significantly improved design and usability through 25+ rounds of internal and external user interviews, research sessions, and usability tests • Reviewed features implemented by the engineering team, providing guidance to ensure pixel-perfect experiences and contributing to a substantial reduction in design-related bugs and issues Show less