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5.0

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Daniel Tan

Helena is a valued employee at Pencil Rocket, a digital marketing agency that I manage. As an accounts coordinator, she conducts herself professionally and is able to build meaningful relationships with our clients. Within the company, she is able to coordinate well with her peers when providing briefs and she is able to manage her time well. She is incredibly motivated and is a fast learner to boot - learning how to build and optimise digital ads within a short period of time. Her contribution have and will continue to benefit Pencil Rocket throughout her tenure.

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Experience

    • Indonesia
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Co-Founder
      • Dec 2022 - Present
    • Australia
    • Real Estate
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Jul 2020 - Mar 2021
    • Digital Accounts Manager
      • Aug 2019 - Jul 2020

      Pencil Rocket is a content creation house and digital marketing agency that specializes in video production, social media management, and paid advertising for clients across corporates, SME's and startups. Key Roles: - Copywriting, scheduling posts and managing 4 clients social media accounts - Develop and execute social media and influencer campaigns - Creating and presenting monthly social media reports to clients - Assist Marketing Manager in managing, building and optimising Facebook ads campaigns for 5+ clients - Reaching monthly KPI's for both paid and organic results - Practise decision- making skills in unanticipated situations - Creating content calendars and content pillars for clients - Liaising with clients, team members and performing general admin duties - Building relationships with clients - Creating blog posts and part of company website copy Achievements: - Manage client social media account that tripled its followers within less than 6 months on Instagram from 580 to 1417 - Write engaging social media copy that resulted in a constantly growing average engagement rates on both Facebook and Instagram - Researched and brainstorm ideas to build Facebook paid ad campaign alongside Marketing Manager that resulted in low-cost conversions for clients ($3/ conversion) - Strategizing with Marketing Manager to create campaigns that target high ticket customers, reaching the target of 1 client acquisition per month Show less

    • Australia
    • Restaurants
    • 1 - 100 Employee
    • Waitress
      • Oct 2018 - Jul 2020

      - Responsible for taking orders and serving food and beverages for 400+ customers per night - Hosting and organizing seating arrangements for 400+ customers per night (no bookings) - Working in an extremely fast-paced environment - Utilising superior interpersonal skills to deliver excellent customer service at all times - Practicing teamwork to ensure efficient restaurant operations - Responsible for taking orders and serving food and beverages for 400+ customers per night - Hosting and organizing seating arrangements for 400+ customers per night (no bookings) - Working in an extremely fast-paced environment - Utilising superior interpersonal skills to deliver excellent customer service at all times - Practicing teamwork to ensure efficient restaurant operations

    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Customer Service Assistant
      • Oct 2017 - Jun 2018

      - Responsible for store opening and closing - Maintaining visuals and presentation of the store - Practicing excellent customer service - Often taking lead as supervisor, which includes delegating roles as well as practice decision making, and problem-solving skills - Training new staff members - Responsible for store opening and closing - Maintaining visuals and presentation of the store - Practicing excellent customer service - Often taking lead as supervisor, which includes delegating roles as well as practice decision making, and problem-solving skills - Training new staff members

Education

  • RMIT University
    Bachelor's degree, Marketing
    2017 - 2019
  • Penabur International School Kelapa Gading
    2014 - 2017
  • High Scope Kelapa Gading
    2000 - 2014

Community

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