Experience

O'Brien Fine Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior National Account Manager

  • Mar 2019 - Present

  • Through excellent leadership, attract, develop, and retain a diverse team who are highly engaged and enabled and ensure each has a comprehensive Personal Development Plan reviewed quarterly.• Proactively share Customer Business Plans internally to engage the cross functional teams in the customer agenda and its importance to business success.• Partner with Category Management and NPD to deliver insight-based recommendations and initiatives to support continued growth for the Customer within the cooked meats category.• Lead the Continuous Improvement agenda within the Commercial Department delivering step changes in forecasting resulting in 92% accuracy and supporting the development of a new ERP system.• Responsible for the service level across all Customers by overseeing the delivery of an accurate forecast and working through daily challenges encountered by Planning to ensure a 98% fill rate.• Continuously keep up to date on the food industry and trends and innovation within it through regular market visits both in IOI and UK, as well as trade magazines, print newspapers and social media.

• National Account Manager

  • Dec 2011 - Mar 2019

  ◦Negotiate and implement JBP's leading to successful delivery of commercial sales growth in terms of volume and profit margin◦Prepare and deliver quarterly action plans and category plans for Customers in line with the JBP and the overall company strategic plan ensuring a constant focus on results◦Through category management, provide support and advice on ranging decisions and the strategic direction of each account to enable further growth within the business◦Develop and execute dynamic trade and shopper marketing promotions with the marketing and NPD teams◦Analyse promotional activity on a monthly basis, ensuing that all 'Trade Spend' provides a return on investment ◦Drive strategy and manage distribution in the trade together with the Field Sales Team delivering over 90% availability◦ Hired, coached and motivated a team of 3 'Key Account Executives' within the Commercial Department to achieve sales objectives, by developing an 'Internal Graduate Program'



Food Partners Ltd

• Ireland
• Food and Beverage Services
• 1 - 100 Employee

• National Account Manager

  • Dec 2010 - Nov 2011

  • Led the JBP process for key suppliers such as Greencore, Pepsico and Kepak, in Musgrave, Superquinn Topaz and Symbol groups• Instrumental in the development of the Food To Go category for Topaz leading to increased sales of 15% in 12 months• Prepared and delivered presentations to key accounts in order to introduce new ranges from our portfolio of Suppliers such as ‘Chilled Weight Watcher Ready Meals from Greencore’ and ‘Rustlers’ from Kepak• Managed the service level of the accounts across over 100 SKUs and 5 Suppliers, ensuring 95% availability



Irish Pride Bakeries

• Food and Beverage Services
• 1 - 100 Employee

• National Account Manager

  • Feb 2010 - Nov 2010

  • Managed over 100 SKU’s through the following accounts; BWG, Londis, Gala, Topaz and Barry Group • Supported the NAM on the MRPI account through developing JBP’s, playing an active role in managing the trading terms, and preparing & presenting presentations using AC Nielsen and TNS information • Ensured full execution of the Brand plans across C Channel and MRPI stores including the successful launch of all NPD products through achieving 80% availability• Secured the Topaz contract for Irish Pride nationwide, following our successful growth in the Dublin market• Project led a team of colleagues from across the business in developing the Irish Pride roll market in both symbols and multiples resulting in growth of over 40%

• Business Development Manager

  • Feb 2009 - Jan 2010

  • Managed 3 Area Sales Managers in the greater Dublin area and motivated them towards surpassing their annual budget targets by 11%• Implemented a strategic plan in Dublin to increase Irish Pride’s market share within the Convenience Channel, resulting in 15% sales growth while the market was in decline by 3%• Developed relationships with key personnel in the Trade, securing additional space and thereby ensuring maximum availability of the Irish Price range products

• Key Account Executive

  • May 2007 - Jan 2009

  Responsile for sales in all Symbol Stores nationallyQuarterly presentations to Head Office reviewing sales performanceIdentified opportunities to drive growth within each Key AccountEnsured each Key Account achieved targeted distribution on 'Must Stock' SKUs



Cuisine de France

• Food and Beverage Services
• 100 - 200 Employee

• Key Account Manager

  • May 2003 - Apr 2007

  • Full responsibility for 2 Key Accounts:  ‘Market Basket’s’ 79 stores – setting up the CdF ‘Bakery Concept’ in 50 stores and gaining listings in the ‘Bakeries’ of the remaining 29 stores D’Agostino’s 10 stores in Manhattan – setting up the CdF Bakery concept in all 10 stores• As the Key Account Manager in the area, I ensured all equipment was fully serviced; Developed POS specifically for each account; Took on the responsibility of ordering the product each week for the warehouse resulting in a 99.8% service level; Agreed a 12 month promotions plan with each Buyer; Developed new product concepts to keep the range relevant for the Consumer and maximize sales• Managed the relationships with Key Distributors across New England and New York State to ensure the most profitable and top selling products were listed within each account• Organised CDF’s attendance at Tradeshows, across the East Coast including delivery of product and equipment, set up of stand, organization of staff and ensuring ‘Potential Customers’ were met on the day• Travelled extensively across New England, meeting Retailers and selling the ‘Cuisine de France’ concept; thru perseverance and persuasive selling techniques, I built up a portfolio of Customers ensuing our range of products remained securely listed within the Distributors