Experience

Highlight PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Strategy Director

  • Oct 2019 - Present

  Client services director for Papa John’s international working in an integrated role for quick turn around global promotions across 20-40 markets. Including award winning campaigns for Papa X Cheddar, Papa NFTs, House of Papa and more. In a similar integrated capacity, working with Whole Earth on its Team GB partnership campaign demonstrating the product’s natural power by challenging a fitness influencer to travel the whole way to Tokyo (flipped to Stokeyo post pandemic) by pedal, paddle and physical power only. Continuing to add creative and strategic support across the agency's consumer FMCG and toy brand portfolio including Ecotone (Whole Earth, Clipper, Kallo), Most Wanted Wines, ITV Global Studios, Angry Birds, Miffy, and Sylvanian Families. Show less



Ogilvy, One Green Bean, Grayling, Cohn & Wolfe

• Creative Strategist Consultant

  • Aug 2017 - Oct 2019

  Supporting Highlight's spectrum of clients from Miffy, Sylvanian Families, to Living DNA to Charlie Bigham's with creative strategy and creative counsel. Providing strategic and creative counsel to London agencies writing end to end pitch proposals or developing creative. Supporting Highlight's spectrum of clients from Miffy, Sylvanian Families, to Living DNA to Charlie Bigham's with creative strategy and creative counsel. Providing strategic and creative counsel to London agencies writing end to end pitch proposals or developing creative.



Cohn & Wolfe

• France
• Business Consulting and Services

• Director Consumer Marketing

  • Feb 2014 - Aug 2017

  | Barclaycard ‘Pint in 60 seconds’ used consumer insight and creative technology to drive a new commercial business stream. Shortlisted for five x PR Moments' Awards and winner of PR Week award, financial services sector: https://www.youtube.com/watch?v=8ycTf2TDH_I | Barclaycard 50th anniversary campaign reached 80 million and £1.5 million AVE | Heinz Tomato Ketchup content campaign resulted in 98% likelihood to recommend | Increased Ferrero revenue by 300% | Content creation for integrated campaign promoting breadth of contactless devices for Barclaycard | Creative Catalyst for UK business | Budget responsibility in excess of £1 million. Show less



Burger King Corporation

• 1 - 100 Employee

• Head of NW Europe Communications

  • Sep 2010 - Jan 2014

  Responsible for corporate, brand, public affairs, internal and crisis communications in 12 EMEA markets as part of a team of 3 covering 36 markets MARKETING COMMS o Managing marketing and comms launch for aggressive restaurant growth strategy growth incl. signage, POS and PR tactics o Project managed build and directed flagship restaurant launch strategy in Leicester Square and subsequent roll out across EMEA o Developed, art directed and project managed roll out of food quality inspired wall graphics in all 500 UK restaurants o Directed and managed build of intranet tool housing marcomms and operational restaurant opening guidance for EMEA franchisees o Brokered MTV promotion managing all channels – promotional 30” advert, restaurant POS and PR activity o Net neutral coverage 2013 of 87% o Managed up to five agencies across the region o Managed the Facebook communications in the UK and Nordics managing the content calendars and developing playbooks CORPORATE COMMS o Worked closely with major brand partners to minimise crisis and maximise food quality cues o Directed the corporate and consumer comms for new country entries in France and South Africa advising EMEA President as spokesperson o Managed CSR activities in North West Europe and development of reputational programme o Drafted London 2012 crisis strategy o Managed customer care agency handling over 2000 enquiries in the UK and Nordics PUBLIC AFFAIRS o Persuaded UK management team and franchisees to sign up to Government Responsibility Deal o Counselled business about sign up to calorie labelling securing roll out in UK, Ireland and Denmark INTERNAL COMMS o Managed all structural announcements, new appointment and business/operational update communications to franchisees and employees in 12 EMEA markets o Managed annual EMEA franchisee event with over 600 attendees o Devised and managed quarterly EMEA newsletter distributed to all 36 markets and praised by Miami management as best practice Show less



Weber Shandwick Consumer

• Freelance Associate Director

  • Apr 2010 - Sep 2010

  • Led multi-discipline, high budget, three month Team Green Britain brand campaign for EDF Energy coordinating multiple environmental stakeholders and exploiting celebrity ambassadors generating over 500 pieces of consumer coverage. Awarded SABRE Award May 2011. • Directed the creative and strategic side of new business pitches for Warner Brothers, Bupa, GSK, Make a Wish and All. • Led multi-discipline, high budget, three month Team Green Britain brand campaign for EDF Energy coordinating multiple environmental stakeholders and exploiting celebrity ambassadors generating over 500 pieces of consumer coverage. Awarded SABRE Award May 2011. • Directed the creative and strategic side of new business pitches for Warner Brothers, Bupa, GSK, Make a Wish and All.



Cow PR

• United Kingdom

• Associate Director

  • Aug 2005 - Apr 2010

  CLIENTS: Burger King (4.5 years), Heinz (4 years), Google (3 years), Warner Home Video, Cartoon Network, Jetix, Disneyland Resorts Paris, Thorpe Park, Grosvenor Casinos, MBT Shoes. KEY ACHIEVEMENTS • Increased Heinz and Burger King accounts by 450% and 500% respectively • Integrated marketing campaigns for Burger King praised as being some of the ‘most interesting marketing of any brand’ by the Financial Times, June 2009 • Developed and directed the ‘Doodle 4 Google’ schools’ CSR programme in the UK, which was adopted in 10 different Google markets worldwide • Creative brand campaign for Thorpe Park saw an annual increase in visitor figures and was shortlisted for three industry awards • Strategically helped create and directed perception changing ‘Dump the Junk’ food label campaign for Burger King, which generated 1,000 pieces of coverage and an AVE of £5 million • Appointed lead PR agency for Heinz’s company first, integrated brand campaign - awarded Grocer GRAMIA Award 2010 • Piers Morgan ‘Flame’ grilled fragrance campaign for Burger King awarded European SABRE award 2010 and shortlisted for PRCA awards 2010 JOB ROLE • Devised strategic and creative proposals for all clients • Managed team of 4-10 in matrix style and real team player • Provided senior client counsel from PR Manager to Marketing Directors + CEO level • Responsible for creative culture within agency leading training on lateral thinking and brainstorm techniques • Worked alongside ATL and BTL agencies ensuring 360 degree idea amplification • Managed combined budgets of £800,000 across portfolio of clients • Underpinned all consumer campaigns with trade and pressure group outreach • Led 24/7 crisis process for Burger King from media training, material development to crisis simulation handling up to 50 crisis enquiries a month. Show less



Red Consultancy

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Manager

  • Nov 2004 - Aug 2005

  CLIENTS: McDonald’s, Persil, Flybe, MSN, RSPB, E-Lilly, Expedia. KEY ACHIEVEMENTS • Managed the consumer announcement of the introduction of McDonald’s salads • Organised MSN’S first trade advertising awards in Paris with over 250 agency applications • Generated over 100 pieces of consumer coverage for Persil’s Dirt is good campaign. JOB ROLE • Leading news outreach from drafting press releases and news generation • Organising UK and European press events overseeing logistics and strong press attendance • Responding to client briefs, generating ideas and proposal writing • Drafting crisis responses and handling press office journalist enquiries. . Show less



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Graduate - Account Manager

  • 2000 - 2004

  KEY ACHIEVEMENTS • Shortlisted for PR Week award for Best Western ‘White Christmas’ campaign • Appointed as one of 10 agency creative champions and brainstorm facilitators • Chosen to help coordinate European Walls ice-cream pitch in Barcelona office • Managed re-branding campaigns for T-Mobile (formerly One2one) and Visit Britain (formerly the British Tourist Board). JOB ROLE • Handling press office enquiries, product placements and creative news generation • Organising European and global press launches for new mobile phones and tariffs Show less