Experience

Comply Sense

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Fractional CMO

  • Jul 2023 - Present



THE LITTLE LUNCHBOX COMPANY LIMITED

• United Kingdom
• Food and Beverage Manufacturing

• Strategic Advisor

  • Jan 2023 - Present



MyCBD

• Malaysia
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Strategic Advisor

  • Sep 2022 - Present



Wireless Wild LTD

• United Kingdom
• Environmental Services

• Strategic Advisor

  • Jul 2021 - Present



Louise on Death

• Strategic Advisor

  • Jul 2020 - Present



Cerise Petal

• Advertising Services

• CEO

  • Jan 2008 - Present

  Strategic consultancy and web design. Allowing SMEs best in class consultancy at disruptively affordable rates. Strategic consultancy and web design. Allowing SMEs best in class consultancy at disruptively affordable rates.



Army of Mums

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Strategic Advisor

  • Jul 2022 - Jun 2023



Sussex Innovation

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Consultant and Head of Sales/Marketing

  • Jan 2019 - Jan 2023

  Sussex Innovation is an award-winning incubation network with multiple sites in the South-East. Specialities - innovation strategy, regenerative leadership, marketing and brand strategy, commercial consultancy, commercial strategy, business planning, fundraising (SEIS/EIS). Sussex Innovation is an award-winning incubation network with multiple sites in the South-East. Specialities - innovation strategy, regenerative leadership, marketing and brand strategy, commercial consultancy, commercial strategy, business planning, fundraising (SEIS/EIS).



Ugo Foods Group

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • May 2012 - Aug 2014

  Headhunted to restage this third generation family-owned fresh, premium pasta brand and product innovation for 'free from' and strengthen European trading relationships. Headhunted to restage this third generation family-owned fresh, premium pasta brand and product innovation for 'free from' and strengthen European trading relationships.



Aflatoun International

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• International Head of Research & Advocacy

  • Jul 2007 - Aug 2008

  Launched the brand internationally with associated coverage in The Economist and attendance of Dutch royalty. Fundraising via high net worth individuals, multi and bilateral donors and corporate partners. Influencing at the top of organisations as pivotal in world financial affairs and policy as the World Bank and IMF. Lobbying for change by speaking at the United Nations Convention for the Rights of the Child. Launched the brand internationally with associated coverage in The Economist and attendance of Dutch royalty. Fundraising via high net worth individuals, multi and bilateral donors and corporate partners. Influencing at the top of organisations as pivotal in world financial affairs and policy as the World Bank and IMF. Lobbying for change by speaking at the United Nations Convention for the Rights of the Child.



Plum Baby

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Marketing Director

  • Feb 2006 - Jul 2007

  Rebranded the 'Plum Baby' proposition to the wider 'Plum' brand platform that allowed for the brand's expansion into non baby and chilled sectors and providing value for brand exit. Plum was voted in the Top 10 of 'StartUps' 'Top 100', delivering 5% (vol) market share within 20 months of launch. Plum succeeded in winning several awards for entrepreneurship and category success, including nomination as finalists alongside T-Mobile and Magners Cider for New Product Launch 2007 (Marketing Society) before being successfully sold to Darwin Private Equity in 2010. Show less



Premier Foods

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Controller

  • Feb 2005 - Jan 2006

  As Marketing Controller for Premier's 'Branston' Drive Brand at a time of ambitious growth, launching into Beans and Tomato Ketchup with full TTL launch and £8m launch/brand development budget. As Marketing Controller for Premier's 'Branston' Drive Brand at a time of ambitious growth, launching into Beans and Tomato Ketchup with full TTL launch and £8m launch/brand development budget.



Je Joue

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Managing Director

  • 2003 - 2006

  Headhunted to be the 'Front Woman' and Managing Director of a revolutionary electronics company dedicated to leading the pack in sex toy innovation - a machine learning vibrator that could 'learn what you liked'. Je Joue was hailed as the ''i-pod of vibrators'' and was covered by Wallpaper, Design Week and GQ. It was voted Cosmopolitan's ultimate sex-toy of 2009: ''If Sex and the City was still on TV, Samantha would definitely have this one''. It now has distribution in 28 countries. + Business planning and pitching to raise over £2.5m angel funding +Research and development of luxury brand 'Je Joue' + Through the line communications strategy and product proposition + Product Development via China + Negotiating pro-bono and equity-based partnerships with variety of suppliers + Developing sales, promotion and distribution strategy. Show less



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Manager

  • 1998 - 2003

  Marketing lead for various Heinz product categories, Branding Communications, Consumer Segmentation/Database Strategy, New Product Development (Organic/Premium) and Consumer Insight. + Pan European production consolidation + End to End Organic supply chain set-up + Development of Global 'Mum's Own" babyfood range + Repositioning of the Complan Neutraceutical brand into the lucrative medical sector + Rebrand of Farley's branded products to Heinz Brand Marketing lead for various Heinz product categories, Branding Communications, Consumer Segmentation/Database Strategy, New Product Development (Organic/Premium) and Consumer Insight. + Pan European production consolidation + End to End Organic supply chain set-up + Development of Global 'Mum's Own" babyfood range + Repositioning of the Complan Neutraceutical brand into the lucrative medical sector + Rebrand of Farley's branded products to Heinz Brand



Papa Johns

• United States
• Restaurants
• 700 & Above Employee

• Marketing Executive

  • 1996 - 1998

  Through the line, hands on marketing role supporting the senior team in developing database segmentation and consumer profiling to streamline the marketing approach, rebrand stores, influence 150 franchisees to work through a successful exit strategy, selling to on US company Papa Johns Pizza. Through the line, hands on marketing role supporting the senior team in developing database segmentation and consumer profiling to streamline the marketing approach, rebrand stores, influence 150 franchisees to work through a successful exit strategy, selling to on US company Papa Johns Pizza.