Experience

University West

• Sweden
• Education Administration Programs
• 400 - 500 Employee

• Team Leader - Student Recruitment, Marketing- and Student Communications

  • Aug 2019 - Present

  I lead and follow up the team's work towards set strategies and goals. I am also responsible for the marketing strategy and brand activities on all touch points focusing on digital channels and social media. Early 2022 I launched the university's new student recruitment campaign, where students, alumni and teachers talk about the University's profile WIL (work-integrated learning) and what makesUniversity West a different university. As the first university in Sweden, I launched a… Show more I lead and follow up the team's work towards set strategies and goals. I am also responsible for the marketing strategy and brand activities on all touch points focusing on digital channels and social media. Early 2022 I launched the university's new student recruitment campaign, where students, alumni and teachers talk about the University's profile WIL (work-integrated learning) and what makesUniversity West a different university. As the first university in Sweden, I launched a Virtual Campus (https://virtualcampus.hv.se), which is open 24-7 and has no physical restrictions. I also launched a digital educational test AILtestit (https://ailtestit.hv.se) to inspire more youths to take the leap to higher education. I also work in other development projects like developing an AI influencer to inspire young girls about technology with technology. I have initiated the launch of University West's TikTok channel and the creation of the student ambassador network that manages the channel. Was also assigned to map how the university can/should communicate with existing students. I have established a yearly plan that contains all recurring info and important dates, initiated the creation of a student portal that will be the hub of communication with students and the creation of a group that works cross-functionally with student communication. I have also expanded the university's target group and initiated the prioritization of marketing efforts for specific programs and courses and to increase brand awareness and search pressure. My role also includes budget responsibility and procurement of government suppliers.

• Marketing Communications Specialist

  • Feb 2018 - Jul 2019

  Responsible for the annual marketing plan and strategies, student recruitment campaigns as well as the choice of media and exposure channels with focus on digital channels and social media. I also implemented more general and specific communication and marketing activities. I created a yearly brief to the media- and advertising agencies and also initiated Email Marketing to future students. I was also responsible for procurement of state suppliers (Media- and Marketing Communications Agencies).… Show more Responsible for the annual marketing plan and strategies, student recruitment campaigns as well as the choice of media and exposure channels with focus on digital channels and social media. I also implemented more general and specific communication and marketing activities. I created a yearly brief to the media- and advertising agencies and also initiated Email Marketing to future students. I was also responsible for procurement of state suppliers (Media- and Marketing Communications Agencies). At University West I got the chance to work towards a younger target group and I have been able to take the digital challenge further, where digital channels and social media are an important part of the marketing mix.



Jotun

• Norway
• Chemical Manufacturing
• 700 & Above Employee

• Marketing Manager Jotun Sweden AB

  • Feb 2014 - Jan 2018

  I was responsible for the strong brands LADY, DEMIDEKK, Jotun and Jotaproff. Towards retail and professionals. To develop and follow up annual and long-term marketing strategies and activity plans to drive sales and to push towards the set goals. To transform regional annual plans into local plans and to be updated on business trends and projects, analyze competitors, market trends, plan and follow up sales-driven marketing activities. I participated and represented Jotun Sweden's marketing… Show more I was responsible for the strong brands LADY, DEMIDEKK, Jotun and Jotaproff. Towards retail and professionals. To develop and follow up annual and long-term marketing strategies and activity plans to drive sales and to push towards the set goals. To transform regional annual plans into local plans and to be updated on business trends and projects, analyze competitors, market trends, plan and follow up sales-driven marketing activities. I participated and represented Jotun Sweden's marketing department at regional / segment / business area meetings. I implemented a digital ecosystem and launched various digital campaigns. Working in close collaboration with a PR agency and the trending influencers in interior design. I had personnel responsibility – to prioritize, coach and develop the team and at the same time support the operational work. I was also a part of Jotun Sverige AB's management team. I created a new meeting structure and routines. Introduced weekly editorial meetings (group), check off meetings (individual) and creative meetings within the marketing team. I initiated an internal process where market and sales created and implemented the marketing and activity plan for each category and brand together.

• Category Manager Interior (LADY)

  • Aug 2009 - Feb 2014

  As Category Manager Interior, I was responsible for Jotun's indoor products and the brand LADY. I increased LADY's brand awareness and set the foundation for the brand development on the Swedish market by today. I was also the project manager for Swedish and Nordic launches. Responsible for the assortment and brand strategy, brand building marketing activities and campaigns on the Swedish market. The role also included budget responsibility and I had contact with media, PR and… Show more As Category Manager Interior, I was responsible for Jotun's indoor products and the brand LADY. I increased LADY's brand awareness and set the foundation for the brand development on the Swedish market by today. I was also the project manager for Swedish and Nordic launches. Responsible for the assortment and brand strategy, brand building marketing activities and campaigns on the Swedish market. The role also included budget responsibility and I had contact with media, PR and advertising agencies. I worked closely with Jotun A / S on the product range, innovations, synergies in campaigns and marketing materials.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Nordic Brand Manager Häagen-Dazs

  • 2006 - Aug 2009

  Responsible for the brand Häagen-Dazs on the Nordic market (Sweden, Norway, Denmark and the launch at Stockmann in Finland). I developed assortment and brand strategy, marketing activities, campaigns and PR. Created the activity and marketing plan for the Nordic market. I had budget responsibility and initiated, created and was responsible for Nordic and pan-European launches. I achieved full distribution on the Swedish market, designed the first Swedish outdoor campaign and launched the… Show more Responsible for the brand Häagen-Dazs on the Nordic market (Sweden, Norway, Denmark and the launch at Stockmann in Finland). I developed assortment and brand strategy, marketing activities, campaigns and PR. Created the activity and marketing plan for the Nordic market. I had budget responsibility and initiated, created and was responsible for Nordic and pan-European launches. I achieved full distribution on the Swedish market, designed the first Swedish outdoor campaign and launched the flavour Cookie Dough Chip as the second market in Europe. I worked as the project manager for Häagen-Daz's sponsorship of the Swedish Open in Båstad, where 20% ate Häagen-Dazs, designed the first website www.haagendazs.se and challenged the European communication strategy and created the campaign 5 ingredients 0 flavors. Show less Responsible for the brand Häagen-Dazs on the Nordic market (Sweden, Norway, Denmark and the launch at Stockmann in Finland). I developed assortment and brand strategy, marketing activities, campaigns and PR. Created the activity and marketing plan for the Nordic market. I had budget responsibility and initiated, created and was responsible for Nordic and pan-European launches. I achieved full distribution on the Swedish market, designed the first Swedish outdoor campaign and launched the… Show more Responsible for the brand Häagen-Dazs on the Nordic market (Sweden, Norway, Denmark and the launch at Stockmann in Finland). I developed assortment and brand strategy, marketing activities, campaigns and PR. Created the activity and marketing plan for the Nordic market. I had budget responsibility and initiated, created and was responsible for Nordic and pan-European launches. I achieved full distribution on the Swedish market, designed the first Swedish outdoor campaign and launched the flavour Cookie Dough Chip as the second market in Europe. I worked as the project manager for Häagen-Daz's sponsorship of the Swedish Open in Båstad, where 20% ate Häagen-Dazs, designed the first website www.haagendazs.se and challenged the European communication strategy and created the campaign 5 ingredients 0 flavors. Show less



Haugen-Gruppen AS Denmark

• Denmark
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager

  • 2004 - 2006

  I launched a completely new American product range at ICA, Coop and Bergendahls. America was built in as a country in the World's food category and a number of products such as Ken´s Dressing and Sweet Baby Ray´s also got a place on the regular shelf. I also prepared for the launch in Norway and Denmark. I worked in close collaboration with the agent in the US and constantly looking for new products and suppliers. I was also Brand Manager for Lucullus (Sambal Oelek) and Colman´'s mustard… Show more I launched a completely new American product range at ICA, Coop and Bergendahls. America was built in as a country in the World's food category and a number of products such as Ken´s Dressing and Sweet Baby Ray´s also got a place on the regular shelf. I also prepared for the launch in Norway and Denmark. I worked in close collaboration with the agent in the US and constantly looking for new products and suppliers. I was also Brand Manager for Lucullus (Sambal Oelek) and Colman´'s mustard powder, with good growth figures despite tough in store competition. Show less I launched a completely new American product range at ICA, Coop and Bergendahls. America was built in as a country in the World's food category and a number of products such as Ken´s Dressing and Sweet Baby Ray´s also got a place on the regular shelf. I also prepared for the launch in Norway and Denmark. I worked in close collaboration with the agent in the US and constantly looking for new products and suppliers. I was also Brand Manager for Lucullus (Sambal Oelek) and Colman´'s mustard… Show more I launched a completely new American product range at ICA, Coop and Bergendahls. America was built in as a country in the World's food category and a number of products such as Ken´s Dressing and Sweet Baby Ray´s also got a place on the regular shelf. I also prepared for the launch in Norway and Denmark. I worked in close collaboration with the agent in the US and constantly looking for new products and suppliers. I was also Brand Manager for Lucullus (Sambal Oelek) and Colman´'s mustard powder, with good growth figures despite tough in store competition. Show less



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Assistant Nivea Beauté

  • 2002 - 2004