Experience

KR Squared

• United States
• Marketing Services
• 1 - 100 Employee

• Graphic Designer

  • Apr 2022 - Present



Freelance Graphic Designer and Artist

• Freelance Graphic Designer

  • Mar 2016 - Apr 2022

  As freelance designer extraordinaire, I produce and maintain collateral material for Scheid Family Wines (my largest client) for in-store displays and materials for sales reps. I have a well-versed portfolio and some of the projects include marketing collateral such as; tasting room menus, Wine Club brochures, portfolio books, wine labels, factsheets, sell- sheets, rebate neckers, case cards, and much more. I also design material for tradeshows, print and online advertising, packaging, as well as social media graphics. In addition, I have expert skills in Photoshop and frequently retouch and edit photography fro several clients. I manage outside printing and shipping with vendors and attend press checks when needed. I've had the opportunity to create the look and feel of email campaigns for several brands under the Scheid umbrella, as well as design websites and layout UI for several websites.



Peju Winery

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Graphic & Web Designer

  • Aug 2007 - Mar 2016

  I worked on-site at Peju until 2010 as a full-time employee, then relocated to Lake Tahoe and continued to work remotely for 5 years. I helped maintain Peju's website and shopping cart. I was in charge of maintaining and producing collateral material for the entire winery such as Tasting Room Menus, Wine Club Newsletters, Seasonal Catalogs, Wine Labels & Packaging, Advertising (print and online), email campaigns. I shot, retouched and managed all products for the Peju shopping cart as well as managed outside printing with vendors and attend press checks when needed. I was also part of creating and evolving the Tess brand in designs and email marketing campaigns. I also designed the website; Tesswine.com.



Travelocity

• United States
• Travel Arrangements
• 200 - 300 Employee

• Sr. Web Designer

  • Sep 1999 - Aug 2007

  As Senior Designer I was in charge of maintaining our online advertising styleguide and standards. I designed & coded promotional pages for vendors and created online ads promoting many travel related companies. I hand drew icons for the homepage, took part in designs for the Travelocity vacations brand, "Travel for Good" brand, Gift cards, Mastercards and products sold online promoting Travelocity. As Senior Designer I was in charge of maintaining our online advertising styleguide and standards. I designed & coded promotional pages for vendors and created online ads promoting many travel related companies. I hand drew icons for the homepage, took part in designs for the Travelocity vacations brand, "Travel for Good" brand, Gift cards, Mastercards and products sold online promoting Travelocity.



M.E.G. (Martinelli Environmental Graphics)

• Project Manager & Signage Designer

  • Jan 1998 - Sep 1999

  Project & Account Manager, Signage Designer.This was my first job while still in College. I helped with administrative work, managed small accounts and later took part in designs of signage and evacuation plans for hotels (W Hotel San Francisco, W Hotel Seattle), cafes, boutiques & sport clubs. Project & Account Manager, Signage Designer.This was my first job while still in College. I helped with administrative work, managed small accounts and later took part in designs of signage and evacuation plans for hotels (W Hotel San Francisco, W Hotel Seattle), cafes, boutiques & sport clubs.