HELENA DELISLE CASAS
Marketing Manager at Strands- Claim this Profile
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Francés Native or bilingual proficiency
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Inglés Full professional proficiency
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Catalán Native or bilingual proficiency
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Castellano Native or bilingual proficiency
Topline Score
Bio
Experience
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Strands
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Spain
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Software Development
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100 - 200 Employee
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Marketing Manager
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Feb 2022 - Present
I'm currently leading a high-performing team of five talented professionals, guiding them in the definition, development, and execution of our global marketing strategy. Together, we strategically coordinate impactful marketing campaigns, ensuring their seamless implementation and maximizing their effectiveness. Through the creation of compelling inbound and outbound content, we captivate our target audience and drive lead generation for the sales team using meticulously architected CRM… Show more I'm currently leading a high-performing team of five talented professionals, guiding them in the definition, development, and execution of our global marketing strategy. Together, we strategically coordinate impactful marketing campaigns, ensuring their seamless implementation and maximizing their effectiveness. Through the creation of compelling inbound and outbound content, we captivate our target audience and drive lead generation for the sales team using meticulously architected CRM frameworks. Additionally, I provide valuable strategic guidance in event organization, expertly monitor and report key performance indicators (KPIs), and foster a culture of innovation through the development of new projects and successful product launches. Leveraging data-driven insights, I harness the power of content creation and analysis to inform decision-making and continuously enhance brand performance Show less I'm currently leading a high-performing team of five talented professionals, guiding them in the definition, development, and execution of our global marketing strategy. Together, we strategically coordinate impactful marketing campaigns, ensuring their seamless implementation and maximizing their effectiveness. Through the creation of compelling inbound and outbound content, we captivate our target audience and drive lead generation for the sales team using meticulously architected CRM… Show more I'm currently leading a high-performing team of five talented professionals, guiding them in the definition, development, and execution of our global marketing strategy. Together, we strategically coordinate impactful marketing campaigns, ensuring their seamless implementation and maximizing their effectiveness. Through the creation of compelling inbound and outbound content, we captivate our target audience and drive lead generation for the sales team using meticulously architected CRM frameworks. Additionally, I provide valuable strategic guidance in event organization, expertly monitor and report key performance indicators (KPIs), and foster a culture of innovation through the development of new projects and successful product launches. Leveraging data-driven insights, I harness the power of content creation and analysis to inform decision-making and continuously enhance brand performance Show less
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Sita Murt/
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Spain
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing and Communications Manager
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Oct 2018 - Oct 2021
I took charge of crafting and implementing the comprehensive annual marketing and communication plan for the network of physical and online stores. I strategically fostered the growth of our own eCommerce platform through paid and organic campaigns, analyzed sales performance, and managed influencer marketing initiatives and engaging content across offline (mostly fashion press), web and social media channels. Moreover, I masterminded the development of highly effective CRM strategies while… Show more I took charge of crafting and implementing the comprehensive annual marketing and communication plan for the network of physical and online stores. I strategically fostered the growth of our own eCommerce platform through paid and organic campaigns, analyzed sales performance, and managed influencer marketing initiatives and engaging content across offline (mostly fashion press), web and social media channels. Moreover, I masterminded the development of highly effective CRM strategies while seamlessly orchestrating successful events and pioneering new, visionary projects. Show less I took charge of crafting and implementing the comprehensive annual marketing and communication plan for the network of physical and online stores. I strategically fostered the growth of our own eCommerce platform through paid and organic campaigns, analyzed sales performance, and managed influencer marketing initiatives and engaging content across offline (mostly fashion press), web and social media channels. Moreover, I masterminded the development of highly effective CRM strategies while… Show more I took charge of crafting and implementing the comprehensive annual marketing and communication plan for the network of physical and online stores. I strategically fostered the growth of our own eCommerce platform through paid and organic campaigns, analyzed sales performance, and managed influencer marketing initiatives and engaging content across offline (mostly fashion press), web and social media channels. Moreover, I masterminded the development of highly effective CRM strategies while seamlessly orchestrating successful events and pioneering new, visionary projects. Show less
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Wallbox Chargers
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Spain
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Marketing and Communications Manager
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Mar 2018 - Oct 2018
I assumed a strategic role in shaping the brand's market presence. With precision, I defined the marketing and communication strategy, skillfully managed online reputation and brand image, and orchestrated impactful PR activities, accompanied by meticulous press release management and attentive media clipping follow-up. I assumed a strategic role in shaping the brand's market presence. With precision, I defined the marketing and communication strategy, skillfully managed online reputation and brand image, and orchestrated impactful PR activities, accompanied by meticulous press release management and attentive media clipping follow-up.
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Grupo Motos Bordoy
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Spain
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing and Communications Manager
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Sep 2017 - Mar 2018
I held ultimate responsibility for defining and implementing the company's marketing and communication strategy at a national and international level. With meticulous attention to detail, I expertly planned and executed advertising initiatives, strategically managed online reputation and corporate image, and seamlessly orchestrated captivating events. By conducting in-depth result analysis, I proactively identified growth opportunities and implemented actionable strategies to drive overall… Show more I held ultimate responsibility for defining and implementing the company's marketing and communication strategy at a national and international level. With meticulous attention to detail, I expertly planned and executed advertising initiatives, strategically managed online reputation and corporate image, and seamlessly orchestrated captivating events. By conducting in-depth result analysis, I proactively identified growth opportunities and implemented actionable strategies to drive overall success. Show less I held ultimate responsibility for defining and implementing the company's marketing and communication strategy at a national and international level. With meticulous attention to detail, I expertly planned and executed advertising initiatives, strategically managed online reputation and corporate image, and seamlessly orchestrated captivating events. By conducting in-depth result analysis, I proactively identified growth opportunities and implemented actionable strategies to drive overall… Show more I held ultimate responsibility for defining and implementing the company's marketing and communication strategy at a national and international level. With meticulous attention to detail, I expertly planned and executed advertising initiatives, strategically managed online reputation and corporate image, and seamlessly orchestrated captivating events. By conducting in-depth result analysis, I proactively identified growth opportunities and implemented actionable strategies to drive overall success. Show less
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+Visión
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Spain
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Retail
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1 - 100 Employee
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Marketing and Communications Manager
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Mar 2014 - Sep 2017
I played a pivotal role in shaping the company's annual marketing and communication strategy. With a proactive mindset, I successfully managed the complete marketing lifecycle, invigorating the store's own network and franchises. I strategically developed and executed robust CRM strategies, managed website dynamization, and monitored sales KPIs to fuel continuous growth. Furthermore, I enthusiastically championed new international projects, cementing the company's position as a global market… Show more I played a pivotal role in shaping the company's annual marketing and communication strategy. With a proactive mindset, I successfully managed the complete marketing lifecycle, invigorating the store's own network and franchises. I strategically developed and executed robust CRM strategies, managed website dynamization, and monitored sales KPIs to fuel continuous growth. Furthermore, I enthusiastically championed new international projects, cementing the company's position as a global market leader. Show less I played a pivotal role in shaping the company's annual marketing and communication strategy. With a proactive mindset, I successfully managed the complete marketing lifecycle, invigorating the store's own network and franchises. I strategically developed and executed robust CRM strategies, managed website dynamization, and monitored sales KPIs to fuel continuous growth. Furthermore, I enthusiastically championed new international projects, cementing the company's position as a global market… Show more I played a pivotal role in shaping the company's annual marketing and communication strategy. With a proactive mindset, I successfully managed the complete marketing lifecycle, invigorating the store's own network and franchises. I strategically developed and executed robust CRM strategies, managed website dynamization, and monitored sales KPIs to fuel continuous growth. Furthermore, I enthusiastically championed new international projects, cementing the company's position as a global market leader. Show less
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Kiss Products, Inc.
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United States
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Personal Care Product Manufacturing
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400 - 500 Employee
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Product Manager
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Apr 2012 - Mar 2014
I embarked on the challenging mission of developing highly effective marketing plans for assigned brands. With a strategic mindset, I skillfully conducted market research and analyzed sales performance to guide key decision-making. By fostering strong, enduring relationships with clients and suppliers, I successfully initiated, nurtured, and expanded business partnerships. Furthermore, I played a pivotal role in developing training materials, optimizing processes, and flawlessly managing… Show more I embarked on the challenging mission of developing highly effective marketing plans for assigned brands. With a strategic mindset, I skillfully conducted market research and analyzed sales performance to guide key decision-making. By fostering strong, enduring relationships with clients and suppliers, I successfully initiated, nurtured, and expanded business partnerships. Furthermore, I played a pivotal role in developing training materials, optimizing processes, and flawlessly managing product communication across online and offline channels. Show less I embarked on the challenging mission of developing highly effective marketing plans for assigned brands. With a strategic mindset, I skillfully conducted market research and analyzed sales performance to guide key decision-making. By fostering strong, enduring relationships with clients and suppliers, I successfully initiated, nurtured, and expanded business partnerships. Furthermore, I played a pivotal role in developing training materials, optimizing processes, and flawlessly managing… Show more I embarked on the challenging mission of developing highly effective marketing plans for assigned brands. With a strategic mindset, I skillfully conducted market research and analyzed sales performance to guide key decision-making. By fostering strong, enduring relationships with clients and suppliers, I successfully initiated, nurtured, and expanded business partnerships. Furthermore, I played a pivotal role in developing training materials, optimizing processes, and flawlessly managing product communication across online and offline channels. Show less
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DP Marketing
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Barcelona y alrededores, España
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Coordinadora
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Feb 2012 - Jun 2012
• Formación de equipos comerciales • Comercial D2D • Formación de equipos comerciales • Comercial D2D
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ADmas Spain Digital Marketing
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Spain
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Advertising Services
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Account Manager
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Feb 2011 - Jan 2012
• Planificación y gestión de campañas publicitarias online para Europa y Latinoamérica • Generación y venta de bases de datos a través de lead generation • Búsqueda de nuevos clientes y sponsors • Facturación del departamento • Planificación y gestión de campañas publicitarias online para Europa y Latinoamérica • Generación y venta de bases de datos a través de lead generation • Búsqueda de nuevos clientes y sponsors • Facturación del departamento
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Contact Center Institute
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Spain
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Professional Training and Coaching
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1 - 100 Employee
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Departamento de comunicación, estudiante en prácticas
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Feb 2010 - Jan 2011
• Apoyo al departamento de comunicación • Redacción del material corporativo • Redacción del contenido de la página web • Redacción de material formativo para agentes • Redacción y seguimiento de notas de prensa • Actualización y mantenimiento de la BBDD • Soporte en estudios de benchmarking • Apoyo al departamento de comunicación • Redacción del material corporativo • Redacción del contenido de la página web • Redacción de material formativo para agentes • Redacción y seguimiento de notas de prensa • Actualización y mantenimiento de la BBDD • Soporte en estudios de benchmarking
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Cottet Óptica y Audiología
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Spain
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Retail
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1 - 100 Employee
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Recepcionista
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Jun 2007 - Sep 2009
• Recepción y atención de clientes • Concertación de citas • Facturación del departamento • Apoyo en venta y reparación de ayudas técnicas • Recepción y atención de clientes • Concertación de citas • Facturación del departamento • Apoyo en venta y reparación de ayudas técnicas
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Centro Medico Teknon
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Spain
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Hospitals and Health Care
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400 - 500 Employee
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Auxiliar Administrativa
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Jun 2006 - Sep 2007
• Recepción y atención de pacientes de Ambulatorio • Concertación de visitas médicas • Gestión Administrativa interna (contabilidad, facturación) • Recepción y atención de pacientes de Ambulatorio • Concertación de visitas médicas • Gestión Administrativa interna (contabilidad, facturación)
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Education
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Universitat Oberta de Catalunya
Master of Business Administration - MBA Executive, Negocios internacionales -
Escola Superior de Relacions Públiques (ESRP) - Universitat de Barcelona
Licenciado, Relaciones públicas, publicidad y comunicación aplicada -
Universitat de Barcelona
Ciclo, Psicología