Experience

Transaction Junction

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing and Brand Manager

  • Apr 2021 - Present

  The primary responsibility is to lead and develop marketing initiatives that support the company's overall growth strategy. This includes creating and executing marketing campaigns, conducting market research, developing and implementing marketing plans, and measuring campaign success. A key aspect is enhancing communication channels within and outside the business. Another aspect is establishing and maintaining the company's brand identity, ensuring that all marketing materials and communication align with the company's values and message. This includes developing and implementing a brand strategy that resonates with target audiences, managing the online and offline presence, and creating informative, creative content. The job role requires collaboration with cross-functional teams, including sales, product, and customer success, to develop marketing programs that support their respective goals. This includes creating sales enablement materials, managing lead generation campaigns, and developing customer satisfaction initiatives, amongst others. The role requires staying up-to-date on industry trends and competitive intelligence, developing a deep understanding of the company's products and services, and continuously seeking out opportunities for growth and improvement. Show less



Thumbzup

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Brand and Marketing Coordinator

  • Feb 2020 - Apr 2021

  Additional duties for the previous job role involved:Developing a social media schedule and strategyCreating, sourcing, and editing content for social media platformsManaging all digital communication to target marketsDeveloping digital marketing plans for Thumbzup in South Africa and AustraliaPromoting Thumbzup digitally to retail, hospitality, fashion, and SME industriesConducting research on the most effective channels for brand recognition and increased salesWriting and editing content for press releasesMonitoring online statistics, analyzing data, and making improvements based on findings. Show less

• Marketing Graphic Designer

  • Aug 2018 - Feb 2020

  My role at Thumbzup involved managing the brand both internally and externally, while ensuring that all visual communication aligns with the corporate identity across various media including digital, website, social, and print.In addition to marketing the Thumbzup brand through digital and print media, I had several responsibilities such as creating and managing the corporate identity, managing the Wordpress website, handling SEO, designing mailers, UX design for Thumbzup apps and portals, managing social media, creating digital designs, providing design consultation for print work, updating literature on social and digital media, creating new branded collateral for clients, contributing to the overall brand communications strategy, and overseeing product branding, approvals, and communications. Show less

• Freelance Graphic Designer

  • May 2018 - Aug 2018

  Providing all graphic design work when needed.Thumbzup is an established payments company with a track record of providing Payment on the Move. Their customers range from large Tier 1 Retailers and Hospitality Businesses through to SME’s. Thumbzup are the creators of the Payment Blade and Payment Pebble®, sold as BladePay™ and FastPay® in Australia. Their mPOS (mobile point of sale) devices have a host of certifications including EMVCo Level 3 and PCI P2PE, ensuring all transactions between customers and retailers are processed through the highest level of security. Show less



UCS Technology Services

• South Africa
• Information Technology & Services
• 1 - 100 Employee

• Marketing Graphic Designer

  • Mar 2016 - Aug 2018

  UCS TS (now a division in BCX) is a software company that offers point of sale and business solutions to various industries such as retail, fashion, grocery, fuel, and pharmaceutical businesses. The company has multiple divisions, each with its own software solution and brand, including Unisolv, Dolfin, and WinBranch point of sale systems.My responsibilities included providing graphic design and brand management for all marketing, sales, and product-related requirements for the company as well as its sub-brands.My focus was on creating and maintaining the visual identity of the company, which involved designing logos, newsletters, social media content, brochures, diagrams, advertisements, booklets, events material, branding approvals, photo editing, point of sale screens, posters, PowerPoint presentations, proposals, packaging, and web layout. Show less

• Graphic Design Intern

  • Oct 2015 - Mar 2016

  Managing all the Graphic Design requirements at UCS Technology services for Marketing and Sales requirements. This role also fell under social media, newsletter publishing and brand management.The internship was meant to last a year, but it was cut short as I was offered a permanent contract after six months.