Experience

Credit Sesame

• United States
• Financial Services
• 1 - 100 Employee

• Senior Vice President Marketing

  • Jan 2022 - Present



Splash

• United States
• Financial Services
• 1 - 100 Employee

• Senior Vice President, Head of Marketing

  • 2019 - Nov 2021



loanDepot

• United States
• Financial Services
• 700 & Above Employee

• SVP, Marketing & Consumer Experience

  • Feb 2016 - Mar 2017

  Strategic planning & budgeting, omni-channel integrated marketing, lead generation & nurturing, ongoing customer engagement & loyalty, branding, product marketing, campaign management (paid, earned and owned channels), product development, marketing automation, CRM, field marketing, customer experience optimization. Strategic planning & budgeting, omni-channel integrated marketing, lead generation & nurturing, ongoing customer engagement & loyalty, branding, product marketing, campaign management (paid, earned and owned channels), product development, marketing automation, CRM, field marketing, customer experience optimization.



Hyundai Capital America

• United States
• Financial Services
• 700 & Above Employee

• Head of Marketing Strategy

  • Feb 2014 - Feb 2016

  Cross-functional leadership for marketing strategy and planning, marketing analytics and product development. Responsible for targeting, customer segmentation, value prop development, campaign management, product/program launch, and performance analysis. Led the strategy development and the execution of all consumer and dealer focused marketing programs. Developed marketing materials/collaterals/tools for dealers to improve sales. Consistently delivered and exceeded performance goals. Cross-functional leadership for marketing strategy and planning, marketing analytics and product development. Responsible for targeting, customer segmentation, value prop development, campaign management, product/program launch, and performance analysis. Led the strategy development and the execution of all consumer and dealer focused marketing programs. Developed marketing materials/collaterals/tools for dealers to improve sales. Consistently delivered and exceeded performance goals.



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• FVP, Marketing, Product Management & Innovation

  • Jan 2006 - Jan 2014

  Product Innovation and new product launch: Developed and prioritized new product pipeline. Led end-to-end go-to-market strategies. Developed positioning for new product launches including E-commerce, mobile commerce, contactless (smartcard in transportation) and P2P products. Customer Growth, Engagement & Retention: Responsible for household acquisition, cross-sell, servicing, customer experience and P&L management. Integrated Marketing Campaigns: Launched the integrated multi-media (TV, print, digital, and OOH) marketing campaigns with proper media mix. Vendor Management: Negotiated and managed SOWs and SLAs with creative agencies, payment associations such as Visa and MasterCard, co-brand partners, and other product vendors and partners. Strategy Development: Head of Strategy for WaMu Investments. Developed WaMu Investments' first 5-year strategic plan that provided vision and execution roadmap for AUM and customer growth. P&L Management: Head of WaMu Consumer Lending portfolio. Built the portfolio management from scratch. Responsible for all aspects of the consumer lending growth. Show less



Citigroup

• United States
• Financial Services
• 700 & Above Employee

• Director/Vice President, Decision Managment, Product Management, Marketing

  • Jun 1998 - Jan 2006

  Credit card new customer acquisition and existing customer retention through various channels (direct mail, digital channels, phone, and branches). P&L responsibility. Co-brand partner management. Decision Management: data-based analysis to drive effective campaign management. Credit card new customer acquisition and existing customer retention through various channels (direct mail, digital channels, phone, and branches). P&L responsibility. Co-brand partner management. Decision Management: data-based analysis to drive effective campaign management.