Head of Marketing

• Apr 2023 - Present

Senior Manager - Marketing and Communications

• Sep 2021 - Jan 2023

Senior marketing and communications management role working closely with multiple key departments across a not for profit business to help develop and deliver strategy, support and drive participation and revenue growth for all fundraising activity and promotion of mission and services including cancer research, prevention and support initiatives. Led team of 12 marketing specialists across digital, web, communications, public relations, social, content, design, copywriting, data analysis and insights to deliver high performing campaigns and BAU. Show less

Head of Brand Strategy - Goodlife Health Clubs, Zap Fitness, Jetts NZ

• Sep 2020 - Aug 2021

Critical, senior marketing management role leading and safeguarding the strategic management of three Brand Managers across four fitness brands within the group based in Brisbane, Melbourne, and Auckland delivering customer growth, retention, and positive commercial outcomes for the brands. Responsibilities spanned brand strategy, strategic partnerships, brand development, financial leadership, and people management. Reputed in the business for critical, forward-focused thinking, strengths in problem-solving, and delivering key projects – each and every time. Show less

Head Of Marketing

• Nov 2018 - Sep 2020

Senior Management role leading the strategic direction of all businesses, brand, and retail marketing, digital and e-commerce, advertising, sales and lead generation, member acquisition and retention programs, CRM, communication and public relations, research, operational and capital expense budgeting, training, and management of marketing team. Led the marketing team of 13 team members in developing strategies, research and analysis, marketing services, media planning and placement, creative development, brand management, public relations, communication, sponsorship, digital and website management, promotions, direct marketing and fostering loyalty programs. Show less

Brand Manager

• May 2018 - Nov 2018

Freelance Marketing Consultant

• Mar 2014 - Nov 2018

Managed my own business providing advertising and marketing services to small businesses, including social media planning, development, and management, project management, event management, website strategy development, implementation of CMS & emails, and content writing. Consulted on behalf of Ezidebit until hired as Marketing Project Manager. Managed my own business providing advertising and marketing services to small businesses, including social media planning, development, and management, project management, event management, website strategy development, implementation of CMS & emails, and content writing. Consulted on behalf of Ezidebit until hired as Marketing Project Manager.

Group Marketing Manager

• Sep 2015 - May 2018

Outcomes-focused role, managing teams of graphic designers and marketing executives, developing integrated marketing strategies across all channels to grow business. Consistently achieved marketing KPIs including lead generation targets, conversion targets and increasing brand awareness in the Brisbane market. Outcomes-focused role, managing teams of graphic designers and marketing executives, developing integrated marketing strategies across all channels to grow business. Consistently achieved marketing KPIs including lead generation targets, conversion targets and increasing brand awareness in the Brisbane market.

Marketing Project Manager

• Aug 2015 - Sep 2015

Managed marketing projects across the business with accountability for delivering on outcomes within time and budget constraints. Managed marketing projects across the business with accountability for delivering on outcomes within time and budget constraints.

Marketing Manager

• Jan 2010 - Mar 2014

Managed all marketing activities for Suzuki across Queensland and northern New South Wales, facilitating the successful implementation of campaigns within corporate guidelines. Collaborated with stakeholders such as advertising agencies, PR teams and developed and managed sponsorship relations. Introduced a cost effective and efficient digital strategy to minimise advertising expenses and to achieve reportable and positive results. This included management of all digital media and creative with and full involvement in the production of multiple radio and television advertisements from beginning to end. Show less

Senior Account Manager

• Apr 2004 - Dec 2009

Started at the company as an Account Coordinator quickly progressing to the role of Senior Account Manager with the main focus on developing and maintaining professional business relationships with clients. Planned and prepared promotions, advertising campaigns, and special projects providing client and creative briefs for all jobs. Started at the company as an Account Coordinator quickly progressing to the role of Senior Account Manager with the main focus on developing and maintaining professional business relationships with clients. Planned and prepared promotions, advertising campaigns, and special projects providing client and creative briefs for all jobs.