Experience

Ekulo International Limted
• 1 - 100 Employee
• On-Trade Manager

  • Mar 2019 - Present


Ledrop Nig Ltd

• Jack Daniel's Brand Manager

  • 2012 - 2017

  Creating better customer experience in ATL & BTL activities , identify, fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth Create buy-in for the product vision both internally and with key external partners Develop product pricing and positioning strategies Translate product strategy into detailed requirements and prototypes Scope and prioritize activities based on business and customer impact Work closely with brand… Show more Creating better customer experience in ATL & BTL activities , identify, fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth Create buy-in for the product vision both internally and with key external partners Develop product pricing and positioning strategies Translate product strategy into detailed requirements and prototypes Scope and prioritize activities based on business and customer impact Work closely with brand promotion teams to deliver with quick time-to-market and optimal resources Drive product launches including working with public relations team, executives, and other product management team members Evaluate promotional plans to ensure that they are consistent with product line strategy and that the brand message is effectively communicated to consumers Act as a product evangelist to build awareness and understanding Represent the company by visiting customers to solicit feedback on company products and services

• Trade Marketing Manager

  • Apr 2011 - Feb 2012

  Develop marketing strategies aligned with the brand strategy Act as the key liaison between product development and buyers Maintain customer relationships for future purchases Cultivate programs that ensure products sell in-store