Helen Robertshaw
Head of Category at Calbee Group UK Ltd- Claim this Profile
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Bio
Darren Green
Helen is a dedicated Shopper Marketer with significant experience both client and agency side. I have known Helen for a number of years and worked alongside her both at Gratterpalm and latterly at Warburtons. Helen is great strategist, bringing analytical insight to brand and activity planning, but she also cares deeply about the people she manages and this is testament to the teams she has built and maintained in her career. She brings tenacious enthusiam and a smile to all aspects of her work and has been a pleasure to work alongside. Her focussed approach and ability to see both the big picture and minute detail woudl make her an asset to any organisation.
Kathryn Whiteley
Helen worked alongside me as my Category Manager for 2 years. During this time Helen built one of the stongest category relationships I have seen with the Customer (a top 4 major mult). She has a huge ability to absorb data and present it in a way that engages her audience. Helen built a number of reports and implemented category based solutions which allowed us to grow our range and share within the retailer. This delivered catergory outperformance for that retailer within our sector. She worked alongside the buying team at their merchandising centre to build ranges. Helen is a great communicator and an assett to any business she works in. I have no hesitation in recommending Helen.
Darren Green
Helen is a dedicated Shopper Marketer with significant experience both client and agency side. I have known Helen for a number of years and worked alongside her both at Gratterpalm and latterly at Warburtons. Helen is great strategist, bringing analytical insight to brand and activity planning, but she also cares deeply about the people she manages and this is testament to the teams she has built and maintained in her career. She brings tenacious enthusiam and a smile to all aspects of her work and has been a pleasure to work alongside. Her focussed approach and ability to see both the big picture and minute detail woudl make her an asset to any organisation.
Kathryn Whiteley
Helen worked alongside me as my Category Manager for 2 years. During this time Helen built one of the stongest category relationships I have seen with the Customer (a top 4 major mult). She has a huge ability to absorb data and present it in a way that engages her audience. Helen built a number of reports and implemented category based solutions which allowed us to grow our range and share within the retailer. This delivered catergory outperformance for that retailer within our sector. She worked alongside the buying team at their merchandising centre to build ranges. Helen is a great communicator and an assett to any business she works in. I have no hesitation in recommending Helen.
Darren Green
Helen is a dedicated Shopper Marketer with significant experience both client and agency side. I have known Helen for a number of years and worked alongside her both at Gratterpalm and latterly at Warburtons. Helen is great strategist, bringing analytical insight to brand and activity planning, but she also cares deeply about the people she manages and this is testament to the teams she has built and maintained in her career. She brings tenacious enthusiam and a smile to all aspects of her work and has been a pleasure to work alongside. Her focussed approach and ability to see both the big picture and minute detail woudl make her an asset to any organisation.
Kathryn Whiteley
Helen worked alongside me as my Category Manager for 2 years. During this time Helen built one of the stongest category relationships I have seen with the Customer (a top 4 major mult). She has a huge ability to absorb data and present it in a way that engages her audience. Helen built a number of reports and implemented category based solutions which allowed us to grow our range and share within the retailer. This delivered catergory outperformance for that retailer within our sector. She worked alongside the buying team at their merchandising centre to build ranges. Helen is a great communicator and an assett to any business she works in. I have no hesitation in recommending Helen.
Darren Green
Helen is a dedicated Shopper Marketer with significant experience both client and agency side. I have known Helen for a number of years and worked alongside her both at Gratterpalm and latterly at Warburtons. Helen is great strategist, bringing analytical insight to brand and activity planning, but she also cares deeply about the people she manages and this is testament to the teams she has built and maintained in her career. She brings tenacious enthusiam and a smile to all aspects of her work and has been a pleasure to work alongside. Her focussed approach and ability to see both the big picture and minute detail woudl make her an asset to any organisation.
Kathryn Whiteley
Helen worked alongside me as my Category Manager for 2 years. During this time Helen built one of the stongest category relationships I have seen with the Customer (a top 4 major mult). She has a huge ability to absorb data and present it in a way that engages her audience. Helen built a number of reports and implemented category based solutions which allowed us to grow our range and share within the retailer. This delivered catergory outperformance for that retailer within our sector. She worked alongside the buying team at their merchandising centre to build ranges. Helen is a great communicator and an assett to any business she works in. I have no hesitation in recommending Helen.
Experience
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Calbee Group UK Ltd
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United Kingdom
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Food and Beverage Manufacturing
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1 - 100 Employee
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Head of Category
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Apr 2021 - Present
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Director
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Jul 2013 - Mar 2022
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ZEAL Creative Limited
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Shopper Marketing Planner
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Jan 2017 - Jan 2021
I specialize in helping some of the world’s largest food brands to better understand their shoppers and the UK retail environment. The shopper journeys and media plans I create help ZEAL to develop effective award winning campaigns that engage, inspire and motivate shoppers into ACTION. I specialize in helping some of the world’s largest food brands to better understand their shoppers and the UK retail environment. The shopper journeys and media plans I create help ZEAL to develop effective award winning campaigns that engage, inspire and motivate shoppers into ACTION.
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Senior Shopper Marketing Manager
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Apr 2012 - Jul 2013
Responsible for development of the shopper marketing strategy by championing the shopper internally and externally. Work closely with the brand team to ensure that the strategies are fit for purpose and translate into the retail environment. Lead a team of shopper marketing managers, providing direction and support. Manage a significant budget and measure activity to provide ROI results.
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Customer Marketing Manager
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Jun 2011 - Apr 2012
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Dr. Oetker
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Germany
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Food and Beverage Manufacturing
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700 & Above Employee
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Category Development Manager
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Jun 2008 - Jun 2011
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CreativeRace
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Manager/Senior Account Manager
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Aug 2006 - May 2008
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Customer Activation Manager
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Jun 2005 - Aug 2006
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Customer Marketing Executive
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Mar 2004 - Jun 2005
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European Demand Planner
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Jan 2003 - Mar 2004
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Sales and Marketing Forecast Manager
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Sep 2001 - Jan 2003
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Education
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1997 - 2001
The University of Hull
BA Hons 2:1, Marketing -
2010 -
Chartered Institute of Marketing
Postgraduate diploma in marketing
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