Experience

Amity Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Marketing Consultancy

  • Sep 2016 - Present

  I don't call it marketing, I call it "making friends"; amity. I'm a "geeky" marketing professional with 18 years experience, with a particular expertise in online marketing and personal branding to achieve business growth. I work with you to design and implement appropriate marketing strategies to communicate the right messages through the right channels to reach people genuinely interested in your business. I have a proven track-record of devising strategies based on a deep understanding of your desired customer, and then supporting business development and client acquisition / retention through marketing whether it be online content, AdWords or social media campaigns, designing and delivering face-to-face events / conferences or innovative branding and PR; all otherwise known as "making friends". Who do you want to make friends with? ........... Some examples of my recent achievements: MAKING THE RIGHT NOISES IN THE RIGHT CHANNELS - proven growth of followers and engagement with key targets and social influencers across Twitter / Facebook / LinkedIn (organic and sponsored content) - managing social content retainers across both B2C (retail, legal services) and B2B (engineering, wedding services and hospitalitytech) - growth of corporate Twitter feed with 4K+ followers INNOVATION / BUSINESS DEVELOPMENT - effective online client acquisition campaigns (using AdWords & Facebook) with above-average CTR - fully costed start-up marketing strategy and brand including website - full service marketing strategies & activities including digital, email & offline communications / events / seminars / partnerships to target client acquisition - managing conversion (inc coaching colleagues) to achieve successful new client relationships PERSONAL BRANDING - management and coaching of individual professionals to grow their personal "brand" including blogs, PR, articles, social media, speaking engagements - coached an individual Twitter novice from 0 to 6.5k+ followers Show less



Garden Court North Chambers

• United Kingdom
• Legal Services
• 1 - 100 Employee

• Marketing Manager

  • 2005 - Sep 2016

  Responsible for all marketing strategy, planning and communications. - Forumlating and implementing marketing initiatives for the organisation, practice teams & individuals. - Developing presentation and profile of the organisation. - Business development including developing strategies and maintaining effective relationships with professional clients & stakeholders. - PR: Developing and maintaining effective relationships with journalists, generating and reacting to media interest, sourcing and managing the production of articles / press releases. - Liaison with Legal Directories to ensure maximum exposure for individuals and the organisation. - Strategic role in campaigning work alongside key stakeholders ensuring individuals and the organisation achieve high profile in external events and actions. - Develop and maintain website design, function and content. Also responsible for all social media output (Twitter, LinkedIn, YouTube) including maintaining positive reputation / high profile and training / coaching of individual barristers' social media accounts. - Planning and arranging training and seminar programmes and other social functions and events including full budget responsibility. - Preparation and review of annual marketing strategy and budget plus regular reporting and feedback. - Database management and development including CRM, client feedback. - Competitor analysis and strategic reporting. - Tender bids / Service Level Agreements. “Since its formation in 1996, Garden Court North has developed to become a highly respected player in the human rights field. Noted for its commitment to publicly funded work, this is the only set outside London to specialise in human rights. The outfit has expertise in a range of matters, including criminal defence, housing, immigration, employment and discrimination law, claims against the police and public authorities, inquests, prisoners' rights, community care, mental health and education law.” Chambers & Partners Show less



Shelter UK

• United Kingdom
• Construction
• 1 - 100 Employee

• Shelter Lancashire - Solicitor Pilot Project

  • 2001 - 2004

  Established and developed solicitor pilot project in Lancashire including referral networks and internal systems required to operate a solicitor service within the housing advice centres in Fleetwood and Blackburn. Established and developed solicitor pilot project in Lancashire including referral networks and internal systems required to operate a solicitor service within the housing advice centres in Fleetwood and Blackburn.



Netsource Ltd

• Israel
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • 1999 - 2001

  Specialist IT recruitment company (Manchester). Responsible for all Marketing and ISO 9000 quality management within the business. Specialist IT recruitment company (Manchester). Responsible for all Marketing and ISO 9000 quality management within the business.



Saab (Sabers, Norwich)

• Marketing Coordinator (p/t)

  • 1998 - 1999

  Part-time whilst studying for MA at UEA. Responsible for all after-sales marketing activity in the franchise including customer satisfaction. Part-time whilst studying for MA at UEA. Responsible for all after-sales marketing activity in the franchise including customer satisfaction.