Helen Laird
Creative Copywriter at MXB Agency- Claim this Profile
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Bio
Experience
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Creative Copywriter
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Sep 2020 - Present
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Creative Support Executive Placement
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May 2019 - Sep 2019
- Ideation, development, briefing and presentation of creative concepts to support the achievement of client objectives- Liaising with internal design, digital, client services resources in the preparation of bids and documentation for clients- Supporting the Managing Director with business development, sales, marketing, client delivery and team development initiatives- Research into client briefs and challenges, in support of the creative team- Supporting the efforts of both… - Ideation, development, briefing and presentation of creative concepts to support the achievement of client objectives- Liaising with internal design, digital, client services resources in the preparation of bids and documentation for clients- Supporting the Managing Director with business development, sales, marketing, client delivery and team development initiatives- Research into client briefs and challenges, in support of the creative team- Supporting the efforts of both The Tomorrow Lab and The Foundation- Working with third party suppliers as required in relation to animation, video, photographic briefs- Creating content on behalf of our clients and for internal marketing- Research in relation to industry best practice to develop our product offering across the partnership Show more Show less
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Freelance Creative Director
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Apr 2019 - Sep 2019
- Initial target audience profiling & competitor analysis. - Proposed a new strategy for the client taking forward the business & reaching new audiences.- Organised & directed new product photo-shoot, handling photographers, models & stylists as well as clients.- Created & launched new website development for client.- Created digital advertising content for social media & printed media advertising. - Resulted in a greater outreach & brand awareness, with a larger social… - Initial target audience profiling & competitor analysis. - Proposed a new strategy for the client taking forward the business & reaching new audiences.- Organised & directed new product photo-shoot, handling photographers, models & stylists as well as clients.- Created & launched new website development for client.- Created digital advertising content for social media & printed media advertising. - Resulted in a greater outreach & brand awareness, with a larger social media following. Show more Show less
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Freelance Illustrator
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Dec 2017 - Aug 2019
Utilising my talent in illustration for a small and personal wedding invitation and stationery service. Also delivering bespoke commissions in illustrations and fine art services. Work currently showcases in The Yard Gallery, Northern Ireland.
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Education
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Leeds Arts University
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Lurgan College