Helen Hwang
Senior Account Manager, SEM Ops Lead at Media Cause- Claim this Profile
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Bio
Rowena Paz Norman
It has been a great pleasure to work with Helen for the past 3 years at Google as an account manager. As a results of her experience in other jobs as well as her tenure at Google, she brought new insight and savvy to our team. She is willing to try new ideas and executes them well. She is focused on delivering quality solutions that meet the clients needs and is also a fun person to work with. I've enjoyed working with Helen immensely.
Rowena Paz Norman
It has been a great pleasure to work with Helen for the past 3 years at Google as an account manager. As a results of her experience in other jobs as well as her tenure at Google, she brought new insight and savvy to our team. She is willing to try new ideas and executes them well. She is focused on delivering quality solutions that meet the clients needs and is also a fun person to work with. I've enjoyed working with Helen immensely.
Rowena Paz Norman
It has been a great pleasure to work with Helen for the past 3 years at Google as an account manager. As a results of her experience in other jobs as well as her tenure at Google, she brought new insight and savvy to our team. She is willing to try new ideas and executes them well. She is focused on delivering quality solutions that meet the clients needs and is also a fun person to work with. I've enjoyed working with Helen immensely.
Rowena Paz Norman
It has been a great pleasure to work with Helen for the past 3 years at Google as an account manager. As a results of her experience in other jobs as well as her tenure at Google, she brought new insight and savvy to our team. She is willing to try new ideas and executes them well. She is focused on delivering quality solutions that meet the clients needs and is also a fun person to work with. I've enjoyed working with Helen immensely.
Experience
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Media Cause
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager, SEM Ops Lead
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Sep 2014 - Present
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BrightEdge
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United States
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Software Development
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300 - 400 Employee
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Customer Success Manager
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Apr 2012 - Aug 2012
Provided strategic advice to clients on digital marketing, including SEO and social strategies. Led clients from set-up and integration with the BrightEdge platform to using and analyzing the wealth of SEO data from the BrightEdge platform to help them optimize total digital marketing ROI. Provided strategic advice to clients on digital marketing, including SEO and social strategies. Led clients from set-up and integration with the BrightEdge platform to using and analyzing the wealth of SEO data from the BrightEdge platform to help them optimize total digital marketing ROI.
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Google
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United States
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Software Development
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700 & Above Employee
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Account Manager & Strategist
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Sep 2006 - Oct 2011
Built, analyzed, and optimized Google AdWords accounts for advertisers. Managed over $2.5M in new revenue annually. End-to-end responsibility for the success of client’s ad campaigns, including ad copy, keyword and display selection, demographic and audience targeting, optimization, and A/B testing. Used reporting and Google Analytics to make data-based optimizations. Built and managed effective marketing campaigns in Travel, Hospitality, Retail, Local, Non-Profit, Finance, Tech, and Biotech verticals.
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Private Client Assistant
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2004 - 2006
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Ivy West Educational (acquired by Sylvan Learning, Inc)
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San Mateo, CA
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Math Instructor & Tutor
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2002 - 2005
Taught university-bound high school students problem-solving methods in mathematics to assist students in achieving near-perfect scores on the SAT I, SAT II, and ACT tests. Developed trusted rapport with students and parents, while personalizing test-taking strategies to each student; forged in-roads for ongoing referrals. Taught university-bound high school students problem-solving methods in mathematics to assist students in achieving near-perfect scores on the SAT I, SAT II, and ACT tests. Developed trusted rapport with students and parents, while personalizing test-taking strategies to each student; forged in-roads for ongoing referrals.
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Education
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University of California, Berkeley
B.A., Psychology
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