Helen Han-Yi Hsu
Brand Director / Creative Director at JIDU- Claim this Profile
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Bio
Kathleen Watson
Helen was a top tier performer in her studies at the Academy of Art University. Helen was in three of my classes and consistently produced A work. Her visual design skills are stunning; she is able to scope work projects to deliver everything she promises; she is resourceful; she is a team player and easy to work with. I recommend Helen in the capacity of a Art or Creative Director. She is first class.
Michael Brunsfeld
Helen Han-Yi was a student in my Advanced Digital Imaging class 2 years ago, and since that time I have shown her work to my current classes as examples of strong technique and great design. She was passionate about her work, always creative in it's design and employed fastidious workmanship. I always remember students that throw themselves into their work to this degree. All of her work had weight, texture and drama. Composition was strong and color was subtle. Helen combined painterly illustrative skills with an unusual sense of typography, design and layout. Always seated in the front row, Helen was easy to get to know, because of her outgoing manner and her enthusiasm for design. She was also quick to respond to questions posed to the class at large, and contributed greatly to any class discussions. I made my students work hard----they were asked to create almost 25 composited assignments, some photographic, and some more illustrative. I wanted to challenge them to create visually engaging images, stay up-to-date, finish on deadline, and present their work in a professional manner during critiques. Helen was at the top of my list, and has everything it takes to be a valuable team player in any creative environment. I have followed her progress online and am amazed how she has grown in her professionalism.
Kathleen Watson
Helen was a top tier performer in her studies at the Academy of Art University. Helen was in three of my classes and consistently produced A work. Her visual design skills are stunning; she is able to scope work projects to deliver everything she promises; she is resourceful; she is a team player and easy to work with. I recommend Helen in the capacity of a Art or Creative Director. She is first class.
Michael Brunsfeld
Helen Han-Yi was a student in my Advanced Digital Imaging class 2 years ago, and since that time I have shown her work to my current classes as examples of strong technique and great design. She was passionate about her work, always creative in it's design and employed fastidious workmanship. I always remember students that throw themselves into their work to this degree. All of her work had weight, texture and drama. Composition was strong and color was subtle. Helen combined painterly illustrative skills with an unusual sense of typography, design and layout. Always seated in the front row, Helen was easy to get to know, because of her outgoing manner and her enthusiasm for design. She was also quick to respond to questions posed to the class at large, and contributed greatly to any class discussions. I made my students work hard----they were asked to create almost 25 composited assignments, some photographic, and some more illustrative. I wanted to challenge them to create visually engaging images, stay up-to-date, finish on deadline, and present their work in a professional manner during critiques. Helen was at the top of my list, and has everything it takes to be a valuable team player in any creative environment. I have followed her progress online and am amazed how she has grown in her professionalism.
Kathleen Watson
Helen was a top tier performer in her studies at the Academy of Art University. Helen was in three of my classes and consistently produced A work. Her visual design skills are stunning; she is able to scope work projects to deliver everything she promises; she is resourceful; she is a team player and easy to work with. I recommend Helen in the capacity of a Art or Creative Director. She is first class.
Michael Brunsfeld
Helen Han-Yi was a student in my Advanced Digital Imaging class 2 years ago, and since that time I have shown her work to my current classes as examples of strong technique and great design. She was passionate about her work, always creative in it's design and employed fastidious workmanship. I always remember students that throw themselves into their work to this degree. All of her work had weight, texture and drama. Composition was strong and color was subtle. Helen combined painterly illustrative skills with an unusual sense of typography, design and layout. Always seated in the front row, Helen was easy to get to know, because of her outgoing manner and her enthusiasm for design. She was also quick to respond to questions posed to the class at large, and contributed greatly to any class discussions. I made my students work hard----they were asked to create almost 25 composited assignments, some photographic, and some more illustrative. I wanted to challenge them to create visually engaging images, stay up-to-date, finish on deadline, and present their work in a professional manner during critiques. Helen was at the top of my list, and has everything it takes to be a valuable team player in any creative environment. I have followed her progress online and am amazed how she has grown in her professionalism.
Kathleen Watson
Helen was a top tier performer in her studies at the Academy of Art University. Helen was in three of my classes and consistently produced A work. Her visual design skills are stunning; she is able to scope work projects to deliver everything she promises; she is resourceful; she is a team player and easy to work with. I recommend Helen in the capacity of a Art or Creative Director. She is first class.
Michael Brunsfeld
Helen Han-Yi was a student in my Advanced Digital Imaging class 2 years ago, and since that time I have shown her work to my current classes as examples of strong technique and great design. She was passionate about her work, always creative in it's design and employed fastidious workmanship. I always remember students that throw themselves into their work to this degree. All of her work had weight, texture and drama. Composition was strong and color was subtle. Helen combined painterly illustrative skills with an unusual sense of typography, design and layout. Always seated in the front row, Helen was easy to get to know, because of her outgoing manner and her enthusiasm for design. She was also quick to respond to questions posed to the class at large, and contributed greatly to any class discussions. I made my students work hard----they were asked to create almost 25 composited assignments, some photographic, and some more illustrative. I wanted to challenge them to create visually engaging images, stay up-to-date, finish on deadline, and present their work in a professional manner during critiques. Helen was at the top of my list, and has everything it takes to be a valuable team player in any creative environment. I have followed her progress online and am amazed how she has grown in her professionalism.
Experience
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JIDU
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China
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Brand Director / Creative Director
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Jul 2021 - Present
Brand strategy 0-1 definition Brand visual identities creation from 0-1. Oversee and manage end-to-end brand representation, from online to offline. Brand Campaign creative ideas and Assets creation from TVC, car visuals, onsite Events, online H5 Brand experience store definition & SI definition Brand strategy 0-1 definition Brand visual identities creation from 0-1. Oversee and manage end-to-end brand representation, from online to offline. Brand Campaign creative ideas and Assets creation from TVC, car visuals, onsite Events, online H5 Brand experience store definition & SI definition
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Freelance director / designer
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Oct 2020 - Present
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Digital Domain
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Lebanon
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Advertising Services
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1 - 100 Employee
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Head Of Design
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Nov 2017 - Sep 2020
Creative Director & Director Creative Director & Director
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The Mill
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United Kingdom
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Advertising Services
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700 & Above Employee
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Art Director
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Oct 2013 - Jan 2017
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Freelance Designer/Animator
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Jan 2013 - Oct 2013
The Academy Award 2013, Mazda, various pitches
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yU+co
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United States
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Design Services
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1 - 100 Employee
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Freelance Designer/Animator
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Apr 2012 - Dec 2012
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Devastudios, Inc.
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United States
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Entertainment Providers
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1 - 100 Employee
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Freelance Designer/animator
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Sep 2012 - Oct 2012
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Picture Mill
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Australia
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Media Production
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1 - 100 Employee
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Freelance Designer/Animator
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Aug 2012 - Sep 2012
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Mirada Studios
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United States
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Entertainment Providers
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1 - 100 Employee
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Freelance Designer/Animator
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May 2012 - May 2012
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Imaginary Forces
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United States
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Media Production
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1 - 100 Employee
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Freelance Designer/Animator
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May 2012 - May 2012
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Prologue
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India
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Writing and Editing
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1 - 100 Employee
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Freelance Designer
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Apr 2012 - Apr 2012
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BIGSTAR Motion Graphics Studio
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Entertainment Providers
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1 - 100 Employee
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Designer and Animator
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Oct 2011 - Apr 2012
Design, 2D animation, 3D animation Design, 2D animation, 3D animation
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Buck
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United States
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Design
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300 - 400 Employee
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Design/Animation Intern
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Jul 2011 - Oct 2011
Design, animation, styleframe, rotoscope Design, animation, styleframe, rotoscope
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Education
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2008 - 2011
Academy of Art University
Master -
2002 - 2006
York University
BFA
Community
