Helen Ford

Marketing Manager - E at Detmold Group
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Contact Information
us****@****om
(386) 825-5501
Location
AU

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Experience

    • Australia
    • Packaging and Containers Manufacturing
    • 100 - 200 Employee
    • Marketing Manager - E
      • Jan 2021 - Present

    • Australia
    • Wine & Spirits
    • 1 - 100 Employee
    • Manager: Trade Liaison, Marketing & Communications
      • Dec 2015 - Jan 2021

      A diverse role encompassing all areas of marketing communications, including both B2B and B2C through direct and trade channels. This includes e-commerce strategy, cellar door operational management, DTC, social media and the over arching brand management across all channels. Design and production of collateral for both DTC and trade customers including taste notes, bottle imagery, price lists, sell sheets, brochures etc using the Adobe Creative Suite software. Responsibility for building and maintaining an excellent relationship with global customers from the initial identification of new partners through to the sale process, often involving export and associated cultural barriers. Ongoing provision of in-market collateral support assists in sales on the ground. Show less

    • Australia
    • Wine & Spirits
    • 1 - 100 Employee
    • Project Coordinator
      • Mar 2015 - Sep 2015

      Responsible for the delivery of the 2015 "Meet Your Maker" inbound trade visits - a series of 3 separate events run over 3 days each which brings up to 60 on and off premise trade customers from interstate into McLaren Vale. This role required the organisation, execution and reporting on all aspects of these visits, reporting back primarily to the board of McLaren Vale Grape, Wine & Tourism but also accountable to other key stakeholders, ie the Meet Your Maker Committee and the various wineries involved in the 2015 programme. Show less

  • meg hansen photography
    • Adelaide, Australia
    • Business Manager
      • Jul 2011 - Jun 2013

      A diverse role covering development and implementation of marketing strategy, development of the meg hansen photography brand, design and production of marketing collateral, client liaison, website & blog development and ongoing business support including invoicing, accounts and BAS preparation. A diverse role covering development and implementation of marketing strategy, development of the meg hansen photography brand, design and production of marketing collateral, client liaison, website & blog development and ongoing business support including invoicing, accounts and BAS preparation.

    • Australia
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • Jan 1998 - Jun 2010

      In 1998, 4 family members, each with a very specific skill set, launched the biodynamic family wine business Gemtree Wines. As a marketing professional with an interest in design, my role within this group focussed on brand development - specifically imagery, packaging and associated marketing collateral to support and enhance the Gemtree brand story. This included items such as label design and packaging associated with new product development, vineyard signage, the design and coordination of Gemtree's first website, delivery of the annual 8 page newsletter, media liaison, start up of the online customer database and an operations role for the new cellar door venture. Show less

  • SHELL AUSTRALIA PTY LTD
    • Melbourne, Australia
    • Graduate programme
      • Jan 1992 - May 1997

      Based at Shell's head office in Melbourne, I was granted exposure across many aspects of the downstream oil business after securing a position in the graduate programme. Beginning with chasing a monthly debtors ledger through to my final role, where I was jointly responsible for writing, assessing and awarding a tender for the national facilities management contract to service all aspects of Shell's 1300 plus retail network of service stations. Based at Shell's head office in Melbourne, I was granted exposure across many aspects of the downstream oil business after securing a position in the graduate programme. Beginning with chasing a monthly debtors ledger through to my final role, where I was jointly responsible for writing, assessing and awarding a tender for the national facilities management contract to service all aspects of Shell's 1300 plus retail network of service stations.

Education

  • University of South Australia
    Bachelor of Business Administration (B.B.A.), Marketing
    1988 - 1990

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