Experience

Blood Cancer UK

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Head of Brand and Marketing

  • Jul 2022 - Present

• Head of Brand and Communications

  • Sep 2020 - Present

• Head of Brand and Creative

  • Jan 2019 - Present



Action for Children

• United Kingdom
• Non-profit Organization Management
• 700 & Above Employee

• Senior Brand Manager

  • Sep 2014 - Jan 2019

  - Campaign Lead for Secret Santa campaign: iamsanta.org.uk - Brand development.- Brand architecture, including sub-brands for consumer-led fundraising and commercial products.- Marketing strategy and branding for new commercial product portfolio, including retail. - Development of a new retail brand for pop up store 1869 Action for Children.- Creative direction and quality control of brand assets, communications and products. - Creative campaign and content ideas, including planning and production across all media, including film, photography and print.- Management of branding and media buying agencies and the preferred supplier list of freelancers.- Brand guidance and guardianship.- Brand tracking and insights- Integrated campaign planning, bringing colleagues together to deliver impactful, insight-led campaigns to drive awareness and engagement- Developing cause-related marketing opportunities to raise awareness of and income for Action for Children, including www.dadmin-store.com/actionforchildren- Supporting colleagues throughout the organisation on projects including fundraising pitches and new business tenders for children’s services contracts (B2B). Show less

• Brand and Advertising Manager

  • May 2010 - Sep 2014

  - Guardian of the Action for Children brand: ensuring that all projects, colleagues, suppliers and partners adhere to the values and vision of the organisation and reinforcing the correct usage of the brand identity. - Media planning and buying strategy of the organisation, including TV, print, outdoor and digital.- Management of branding, media buying and web agencies.- Brand tracking and reporting to the board.- Monitored the print output of the Creative Services team. - Internal and external brand engagement.- Developed the employer brand.- Managed brand promotion budget of £1million. Show less

• Senior Events & Multimedia Executive

  • May 2004 - May 2010

  - Developed and implemented the Events and Multimedia Strategy with particular focus on the B2B conference and exhibition marketing programme, supporter-driven events, arts and participation projects working with children helped by the charity. - Recruited and line managed the Events & Multimedia team, events contractors and film crews.- Devised innovative cultivation events and stunts to engage potential new supporters and generate brand awareness/engagement. - Instigated and developed Action for Children’s social media presence, winning a ‘Golden Twit’ award for best Twitter campaign in 2009. - Film production and project management from creative conception through direction to post production. Show less

• Events & Multimedia Executive

  • Jun 2002 - May 2004

  Planned and delivered a wide portfolio of events and film projects, leading on political party conferences and fundraising events.



University of London Union (ULU)

• London, United Kingdom

• Events Co-ordinator

  • Jan 2002 - Jun 2002

  Managed client events in-house at the University of London Union. Managed client events in-house at the University of London Union.



Blue Ribbon Events

• Events Co-ordinator

  • Jun 2001 - Jan 2002

  Managed blue chip client events and new business for an event management agency. Managed blue chip client events and new business for an event management agency.



American Institute for Foreign Study (AIFS)

• Paris and London

• Programme Co-ordinator (Paris)

  • Jan 2000 - Jun 2001

  Designed, implemented and managed four-month study abroad programmes for American students in Paris and London. Designed, implemented and managed four-month study abroad programmes for American students in Paris and London.