Experience

Mr & Mrs Smith

• United Kingdom
• Travel Arrangements
• 100 - 200 Employee

• Global Head of Communications

  • Jun 2019 - Present

• Head of Brand Partnerships & PR

  • Jul 2017 - Present

• PR Manager

  • Apr 2015 - Present



Harrods

• United Kingdom
• Retail
• 700 & Above Employee

• PR Executive

  • Dec 2013 - Apr 2015

  An integral part of the in-house press office for world renowned luxury retailer, Harrods. . An integral part of the in-house press office for world renowned luxury retailer, Harrods. .



Alexandalexa.com

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• PR Executive

  • Jan 2013 - Dec 2013

  Assisting in the running of the in-house press office for luxury children’s wear retailer, AlexandAlexa; Securing product placement and business features in key consumer titles (Tatler, Harper’s Bazaar, The Sunday Times, The Telegraph), building and maintaining relationships with fashion and lifestyle press, managing the sample send-out and returns process, writing press releases and news bytes to dispatch to UK, Europe, US and ME media, assisting in the creation of seasonal lookbooks, supporting in the management of international PR agencies, creating bi-weekly PR reports to circulate within the business, monitoring international media coverage logging PR value and clippings, and worked as an integral part of the PR and brand team launching the first ever Global Kids Fashion Week.



Jigsaw

• United Kingdom
• Retail Apparel and Fashion
• 200 - 300 Employee

• Accessories Coordinator

  • Apr 2011 - Jan 2013

  Assisted with photo shoots and ensured effective file management of all product shots and assets, consistently supported in the creation of style books for accessories detailing information on new collections, ensured development of good working relationships and acted as a point of contact with external PR company and the internal website team, monitored press coverage and circulated within the business, managed press samples ensuring efficient delivery to external partners and tracking of all samples to ensure effective management of assets, assisted in the preparation of mood and story boards to detail current collections and enable planning for future collections, liaised with suppliers on the creation and delivery of all press samples, provided product description copy for all accessories online, worked closely with internal social media team in order to provide fresh, exciting copy for all media channels.



Liberty.

• United Kingdom
• Retail
• 400 - 500 Employee

• Press Assistant Intern

  • Mar 2009 - Jun 2009

  Assisted in the day-to-day running of the in-house press office for luxury emporium, Liberty London; responsible for generating positive press coverage for targeted magazines by collating products to be featured in editorial stories and shoots, assisted in open design day for budding British talent, maintained press coverage portfolio selecting key cuttings for consideration, managed press loans and fashion shoot briefs across various publications, worked as part of a team for the Liberty of London Showcase Trunk Show for Spring/Summer collections.



Atelier 1

• Production Assistant

  • Sep 2008 - Sep 2008

  Worked within a team for an independent Ukrainian fashion house, in preparation for and during London Fashion Week 2008. An integral part of the model casting process, involving the selection of models and their outfits, makeup, hairstyle, style of gate, and runway times. Managed modelling cards and preshow wardrobe to effectively organise a restless backstage cast. Proven ability to work under pressure and adapt to a frequent change in direction, due to the exact nature of the work and time constraints.