Helen Appleyard
WA State Manager at Worksmith- Claim this Profile
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Bio
Credentials
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Strategic business management
Australian Institute of Management
Experience
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Worksmith
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Australia
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Food & Beverages
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1 - 100 Employee
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WA State Manager
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Jan 2023 - Present
Worksmith launched five years ago as a hospitality co-working and incubator space in Collingwood, Melbourne. As a result, Melbourne Cocktail Festival, Stella Coffee, Home Grown & Whitelabel was born. The oversight that Worksmith has on the hospitality industry has allowed us to pursue opportunities that will ultimately help the industry grow and prosper. With the reduction in available labour in the industry and the increase in cocktail culture in non-traditional cocktail venues has created a white space in a generally flooded drinks market. With this knowledge, Worksmith has now repositioned itself as a beverage innovator specifically focussing on batched cocktails. Our approach is as a service first beverage supplier, allowing us to assist venues to scale up their cocktail revenue through using our solution-based products. Along with beverage solutions, we curate a program of industry events billed to support and inspire people in the industry. Our events range from intimate panel discussions through to entire festivals, with the Melbourne Cocktail Festival. Show less
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Domaine Wine Shippers
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Beverage Manufacturing
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1 - 100 Employee
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Business Development Manager
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Jul 2022 - Dec 2022
DWS is an Australian owned fine wine wholesaler and distributor representing over 50 Australian, French and Italian wines to the retail trade (on/off premise and wholesalers). Specialising in sales, marketing, route to market and customer service. DWS represent a team of sales professionals to manage both state and national accounts. My main responsibilities included: - 6 month contract to launch and transition Rathbone Wine Group acquisition into the DWS portfolio - Acquire new distributions and representation of Xanadu, Yering Station and full portfolio of over 40 brands into the WA market - Account and territory management to ensure achievement of role KPI’s. - KAM - New business development - Maintain accurate CRM records and call planning. - Secure distributions throughout on and off premise channels - Manage promotional periods and activity - Merchandising/POS management including maintaining and securing optimum shelf, fridge and floor space - Ensuring through account management that customers are responded to and actioned in a timely manner - Business reviews and budget management - Educating consumers and customers with product training/knowledge, trade/consumer event management Show less
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Forester Estate
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Australia
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Beverage Manufacturing
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1 - 100 Employee
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National Sales and Marketing Manager
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Jan 2019 - Jan 2021
Forester Estate Wines is a family owned winery situated in Margaret River. They have a national presence with distribution throughout wholesalers, chains, independents (on/off premise) and buying groups. My main responsibilities included: - Create, implement and action a national strategy to grow the total independent business in off/on premise channels and key national groups. - Manage a state territory and sales team management/leadership. - Achieve and maintain ranging with national wholesaler distributors - Achieve and maintain/manage/promote core ranging with state and national buying groups. - Implement state strategic plans in Vic and Qld to expand the sales and distribution nationally. - Forecast and achieve total state budgeted sales volumes and revenues. - Territory, customer, KAM and BDM - Event management/product knowledge/tasting programs - Maintaining accurate customer records/business reviews/budget management. Show less
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Dr Anh Nguyen
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Wellness and Fitness Services
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Sales and Marketing Manager
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Jan 2017 - Dec 2018
Dr Anh Medispa is Perth’s leading centre for surgical and non-surgical treatments in plastic surgery and medispa treatments. They represent a team of world class professionals utilising cutting edge technology and procedures. My main responsibilities included: - Manage the sales and marketing division in the business to achieve growth and expansion within the Medispa practices - Develop and implement sales and marketing strategies to relocate the practice to ensure growth and profit generation. - Event management - Staff sales training Show less
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William Grant & Sons
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United States
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Beverage Manufacturing
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700 & Above Employee
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State Sales Manager WA
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Aug 2011 - 2016
William Grant and Sons is a Scottish family owned global leader/distributor/distiller in the premium spirits category. My main responsibilities included: - Manage customers, territory, sales budgets to achieve budgeted state sales, revenues, KPI’s, trading terms and A&P in WA. - Create and implement sales and marketing strategies. - KAM – Independent groups and key customers - Promotional programs - Budget management and reports - Lead and manage a team of 4 account managers William Grant and Sons is a Scottish family owned global leader/distributor/distiller in the premium spirits category. My main responsibilities included: - Manage customers, territory, sales budgets to achieve budgeted state sales, revenues, KPI’s, trading terms and A&P in WA. - Create and implement sales and marketing strategies. - KAM – Independent groups and key customers - Promotional programs - Budget management and reports - Lead and manage a team of 4 account managers
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Hentley Farm Wines
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Beverage Manufacturing
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1 - 100 Employee
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Account Manager/BDM
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Apr 2010 - Apr 2011
Hentley Farm Wines is a single estate boutique winery and fine cellar door/restaurant in the Barossa Valley, producing exceptional award-winning premium wines and memorable wine experiences. My main responsibilities included: - Work autonomously to build the distribution and brand awareness within the WA wine industry - BDM responsibilities to achieve budgeted sales and revenues - Corporate client management - Fine wine retailer territory and management - Maintain accurate CRM and records Show less
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Moët Hennessy
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France
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Beverage Manufacturing
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700 & Above Employee
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State Manager WA/SA
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2002 - 2009
Moet Hennessy Australia is the fine wine and spirit division of LVMH, a French global organisation which specialises in premium and luxury goods. The world-renowned champagne, wine and spirit brands are synonymous with the most prestigious origins and terroirs. My main responsibilities included: - Establishing MHA in the WA/SA market - Independent/retail/KAM - Team management and leadership - Route to market - Distribution and growth, promotional activity - Working collaboratively with the National Sales and Marketing division to ensure an efficient, consistent and cohesive strategy was developed to protect brand equity and business reputation at all times. - Implementing trading terms, sales and business procedures - Budgets and forecasting Show less
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Southcorp Wines Pty Ltd
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Australia
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On Premise Sales Manager
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Jul 2000 - Jul 2001
Southcorp Wines is Australia’s largest wine company and the seventh largest in the world with key brands including Penfolds, Lindeman’s, Devil’s Lair Wynns and many more. Now owned by Treasury Wines. fine wine and spirit division of LVMH, a French global organisation which specialises in premium and luxury goods. The world-renowned champagne, wine and spirit brands are synonymous with the most prestigious origins and terroirs. My main responsibilities included: - Establishing MHA in the WA/SA market - Independent/retail/KAM - Team management and leadership - Route to market - Distribution and growth, promotional activity - Working collaboratively with the National Sales and Marketing division to ensure an efficient, consistent and cohesive strategy was developed to protect brand equity and business reputation at all times. - Implementing trading terms, sales and business procedures - Budgets and forecasting Show less
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Account Manager/Sales and Marketing Manager WA
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Jan 1994 - Jun 2000
Diageo is a global leader in premium drinks with over 200 brands and sales in more than 180 countries. The portfolio has extensive breadth across spirits, beers and RTD’s. I was responsible managing a territory, on premise sales management (managing a sales team) and WA marketing manager across the portfolio of Johnnie Walker, Bundaberg Rum, UDL, Smirnoff and Lemon Ruski to name a few. I was a member of the new product national innovation team responsible for seeding and launching new products to market. Show less
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Education
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2000 - 2001
Australian Institute of Management
Business, Management, Marketing, and Related Support Services, Strategic Business Management -
2020 - 2022
Australian Institute of Professional Counsellors
Higher National Diploma -
2021 - 2021
Tad James Co
Certificate in Hypnotherapy -
Australian Institute of Management
Diploma of Education, Business, Management, Marketing, and Related Support Services -
Methodist Ladies College, City Beach High School, Australian Institute of Management.
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