Senior Account Manager

• Jul 2023 - Present

Co-Owner/Director

• Jul 2020 - Present

Providing successful strategies in marketing for businesses of all sizes looking for affordable and profitable solutions in a ever changing marketplace. Outside the box ideas that make money$. We create strategic plans that work within your budget. Providing successful strategies in marketing for businesses of all sizes looking for affordable and profitable solutions in a ever changing marketplace. Outside the box ideas that make money$. We create strategic plans that work within your budget.

Senior Account Supervisor

• Jan 2019 - Jul 2020

Leads marketing efforts for the firm, producing creative and accountable results for key clients. Responsible for growing market share of existing and new agency accounts. Currently serving as an agency ambassador at community events, utilizing natural networking ability to increase visibility and clientele. Produces strategic business marketing plans that include video, print, and full-digital initiatives. Analyze customer data and customer analytics for the purpose of future customer engagement. Show less

Financial Representative & Small Business Specialist

• 2014 - 2019

Managed Life, Health, and Annuities contracts for families and small businesses across four states. Accomplished three consecutive Sure Start awards for budget attainment; the first to achieve. Received the Career Club award within the first six months of employment. Achieved Fraternal Insurance Counselor (F.I.C.) status in the first nine months. Recognized nationally as a top 30 agent in securing new members. Managed Life, Health, and Annuities contracts for families and small businesses across four states. Accomplished three consecutive Sure Start awards for budget attainment; the first to achieve. Received the Career Club award within the first six months of employment. Achieved Fraternal Insurance Counselor (F.I.C.) status in the first nine months. Recognized nationally as a top 30 agent in securing new members.

Account Executive & Regional/Local Sales

• 2016 - 2018

Developed a comprehensive new book of business that included local and regional accounts. Achieved the performance expectations set forth as a seasoned Account Executive without a list. Pitched and secured accounts not previously engaged with the station group or radio—regularly exceeding goals from the previous year (over 500% on average). Served as an active committee member to grow non-traditional event revenues. Developed a comprehensive new book of business that included local and regional accounts. Achieved the performance expectations set forth as a seasoned Account Executive without a list. Pitched and secured accounts not previously engaged with the station group or radio—regularly exceeding goals from the previous year (over 500% on average). Served as an active committee member to grow non-traditional event revenues.

Senior Account Executive & Regional/Local Sales

• 2010 - 2014

Increased share and cost-per-point on regional accounts and assigned local agencies. Originated and managed ten new local direct annual contracts ($310K), through strong relationships and creating concepts that accessed non-media budget opportunities. Collaborated with the station General Manager on cause-related marketing strategies and customized digital opportunities. Exceeded budgets by 20% after losing network affiliation; increased station shares of key agency placements 56%. Increased share and cost-per-point on regional accounts and assigned local agencies. Originated and managed ten new local direct annual contracts ($310K), through strong relationships and creating concepts that accessed non-media budget opportunities. Collaborated with the station General Manager on cause-related marketing strategies and customized digital opportunities. Exceeded budgets by 20% after losing network affiliation; increased station shares of key agency placements 56%.

Senior Account Executive & Regional/Local Sales

• 2008 - 2010

Determinized business objectives to then organize advertising placements with Promotions Director. Created and led innovative, non-traditional advertising campaigns for clients. Conceived the initial “4 Our Community” segment which is now regularly sponsored programming. Determinized business objectives to then organize advertising placements with Promotions Director. Created and led innovative, non-traditional advertising campaigns for clients. Conceived the initial “4 Our Community” segment which is now regularly sponsored programming.

President

• 2002 - 2008

Directed all aspects of the operation including creative concepts, sales, production, print, billboard, website, staff management, financial decisions, and accounting. Served on the executive marketing committees for local non-profits, contributing to decisions for strategic marketing direction, operations, and activities. Recipient of two “Silver” and one “Bronze” International Davey Awards for excellence in TV Creative, a “Gold” Telly Award honoring excellence in video and television, along with multiple ADDY Awards honoring the highest creative standards in the industry. Recognized as the ATHENA Female Business Owner of the Year in 2003 and featured in Who’s Who in Business for 2005 and 2006. Show less

Senior Account Executive

• 1995 - 2002

General Sales Manager

• 1986 - 1995