Paid Marketing Campaign Manager

• Dec 2022 - Present

I am responsible for developing and executing paid marketing strategies across various platforms, including Facebook, Google, TikTok, and email marketing (Klaviyo). My main focus is to increase brand awareness, generate leads, and drive conversions through targeted campaigns. I closely monitor campaign performance, analyze key metrics, and make data-driven decisions to optimize campaigns for maximum ROI. My goal is to leverage the power of Facebook, Google, TikTok, and email marketing to drive exceptional results and contribute to the growth and success of the company. Show less

Co-Founder & Project Manager

• Sep 2019 - Sep 2021

Together with my partner, we created Odd and Dotts, a small business focused on catering to consumer needs in design and building their booth and interior. My work in Odd and Dotts revolved around budgeting, sourcing materials, liaising with vendors, and overseeing the construction phases of the project. With my previous experience in the fashion industry, I brought some clients from the fashion industry, such as Orbit Gear and Pot Meets Pop. Together with my partner, we created Odd and Dotts, a small business focused on catering to consumer needs in design and building their booth and interior. My work in Odd and Dotts revolved around budgeting, sourcing materials, liaising with vendors, and overseeing the construction phases of the project. With my previous experience in the fashion industry, I brought some clients from the fashion industry, such as Orbit Gear and Pot Meets Pop.

• Mar 2018 - Nov 2018

My role as Head of Menswear was to manage and lead Bobobobo's men's section, from content & sales planning, directing the men, and curating the brands.

• Apr 2018 - Oct 2018

Indonesia Now is a collaboration between Bobobobo.com and Potato Head that celebrates contemporary Indonesian culture by showcasing some of the most interesting local talents in art, music, fashion, food, and craft.My job entails communicating with a variety of collaborators, including artists, fashion brands, and productions. Eko Nugroho (Indonesian Contemporary Artist), Devá States (Bandung-based brand that is stocked in Ssense, Dover Street Market, etc. ), Domestik (Yogyakarta-based brand that is available worldwide through Dover Street Market), Pleasure (pioneer of the disco club sub-culture in Indonesia), and Sejauh Mata Memandang (handmade textile makers) are just some of our notable collaborators.On September 22, 2018, the event was hosted in Desa Potato Head Bali, and via extensive crowd development efforts, including scheduled art performances and integrated promotion in social and onsite, it was able to surpass the target audience anticipated by 75%.Various international and local media outlets have covered the story, including:https://www.indesignlive.sg/happenings/indonesia-now-potato-head-bobobobohttps://thehoneycombers.com/bali/event/indonesia-now/https://maekan.com/story/beyond-the-beach-club-celebrating-bali-at-the-launch-of-indonesia-now/ Show less

• Mar 2016 - Mar 2018

I was responsible for planning and creating content for our newsletters, social media (Instagram and Line), and website. Also, I was involved with data acquisition from Google Analytics, Iconosquare, Hooper, and Instagram Insights.

• Jul 2015 - Mar 2016

My role was to support the Bobobobo merchandising team with sourcing plans that maximize business opportunities for the Shop Department through executing seasonal planning, vendor plans, and markdown strategy. I was communicating, negotiating, and presenting to clients as a spokesperson for the company.

Moderator (Volunteership)

• Mar 2012 - Jan 2017

Moderate the market (Pasar) section. Review and moderate all user-generated content within comments, images, threads, posts, according to the terms and conditions of each sub-forums. Moderate the market (Pasar) section. Review and moderate all user-generated content within comments, images, threads, posts, according to the terms and conditions of each sub-forums.

Marketing Executive

• Jun 2013 - Jun 2014

I developed marketing campaigns to promote products and raise awareness of the brand. I was also in charge of the production of marketing materials such as flyers, posters, and look books. I managed the relationship with customers and buyers. Market research was conducted by me to fill the customer's needs and improve our products. I developed marketing campaigns to promote products and raise awareness of the brand. I was also in charge of the production of marketing materials such as flyers, posters, and look books. I managed the relationship with customers and buyers. Market research was conducted by me to fill the customer's needs and improve our products.