Head Of Marketing & Communication

• Mar 2017 - Present

Responsibility for marketing IHLE core markets D, F and Eastern Europe Strategy, implementation and monitoring of all off-/online campaigns B2B/ B2C for the acquisition of new customers and loyalty of existing customers MLX: Soft franchise for tailor made marketing support of independent retailers to address end consumers: website kit incl. SEO tool as well as social media support Private brand SEBRING: brand strategy, positioning, CRM with base dealers, launch of the end customer website www.sebring-tires.com Implementation, analysis & optimization of services based on customer satisfaction measurement NPS Show less

Projects Automotive & Telecommunications

• Jun 2015 - Feb 2017

ELITE Consulting: trade marketing for Mazda Germany • Focus: Further development of the online B2B platform “Mazda Marketing Box” with PR, mailing and e-mailing templates, advertising and social media templates and event modules PALMER HARGREAVES: Introductory marketing IoT business Ooredoo • Development and implementation of the launch communication for the "Internet of Things" division for the telecommunications group Ooredoo • Content concept and implementation of explanatory films, white papers, website and PR packages Show less

Head of Sales Promotion

• Jun 2013 - May 2015

Analysis of sales situation Definition of action plans Calculation with finance department Implementation and monitoring Interface function to marketing, regional directors and dealers Analysis of sales situation Definition of action plans Calculation with finance department Implementation and monitoring Interface function to marketing, regional directors and dealers

Head of Marketing-Communications

• Jan 2010 - May 2013

Head of Marketing-Communication G/A/S Team-Lead (8 Co-workers) Integrated campaigns B2C and B2B for all Michelin Brands ATL, Trade Marketing, Online, National Promotions, Corporate and Product Launch Events Head of Marketing-Communication G/A/S Team-Lead (8 Co-workers) Integrated campaigns B2C and B2B for all Michelin Brands ATL, Trade Marketing, Online, National Promotions, Corporate and Product Launch Events

Account Director PEUGEOT

• Nov 2008 - Dec 2009

Account Director for Peugeot Germany Team-Lead Integrated ATL and BTL-campaigns for the Peugeot Brand in Germany Blue-Lion and Product Launch Account Director for Peugeot Germany Team-Lead Integrated ATL and BTL-campaigns for the Peugeot Brand in Germany Blue-Lion and Product Launch

Advertising Manager /Product Manager

• 2001 - 2008

Integrated Campaign Manager Steering of Agencies (Publicis and Nordpol) Renault Safety Campaign "Crash-Test" Renault F1-Campaign Launch of the Dacia Brand in Germany Integrated Campaign Manager Steering of Agencies (Publicis and Nordpol) Renault Safety Campaign "Crash-Test" Renault F1-Campaign Launch of the Dacia Brand in Germany

Trade Marketing Manager - Sales Literature

• Jun 1999 - 2001

Account Manager TOYOTA LEXUS

• Jun 1997 - May 1999

Account Management for Toyota Germany ATL, brochures, events and fairs Account Management for Toyota Germany ATL, brochures, events and fairs