Experience

Epipoli S.p.A.

• Italy
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Nov 2022 - Present

  I’m building the next generation of Super-Wallet for Retailers, leveraging on Data and Engagement. I bring my experience in this fast growing FinTech company to rationalize, operationalize and digitalize its current Business, open new Business lines and sustain their expansion in the international markets. My mission is to Communicate, Organize, Orchestrate, by structuring and leading the organization, IT, Operations and Digital. My Responsibilities cover the Digital, IT, Operations, Data Management, Organization. Show less



Deem Finance

• United Arab Emirates
• Financial Services
• 500 - 600 Employee

• Chief Executive Officer

  • Mar 2022 - Aug 2022

  I was executing the plan to break-even while building the foundation towards the Digital Transformation, focusing on liquidity and impairment, launch of new products for both Retail and SME, management of the Sales Force, definition of the Digital Strategy, selection and implementation of the Digital IT-Stack, while enhancing the relation with the Central Bank and the Board. I was executing the plan to break-even while building the foundation towards the Digital Transformation, focusing on liquidity and impairment, launch of new products for both Retail and SME, management of the Sales Force, definition of the Digital Strategy, selection and implementation of the Digital IT-Stack, while enhancing the relation with the Central Bank and the Board.



Boubyan Bank

• Kuwait
• Banking
• 700 & Above Employee

• Head of Digital Strategy and Head of Digital Product

  • May 2019 - May 2022

  I started the Digital Transformation journey of the Bank, introducing the Agile methodologies, as well as Digital Sales for Retail and Corporate, achieving a penetration of 70% and 25% of total Sale. My responsibility were about Digital Strategy, Digital Products, Efficiency, Digital Marketing and Sales, Innovation, Delivery, Methodology and Organization, Data Management. I started the Digital Transformation journey of the Bank, introducing the Agile methodologies, as well as Digital Sales for Retail and Corporate, achieving a penetration of 70% and 25% of total Sale. My responsibility were about Digital Strategy, Digital Products, Efficiency, Digital Marketing and Sales, Innovation, Delivery, Methodology and Organization, Data Management.



UniCredit

• Italy
• Banking
• 700 & Above Employee

• Head of Application Development and Delivery, Central & Eastern Europe

  • Jan 2018 - Apr 2019

  leading the Digital Transformation of the 10+ Banks of the Group in CEE, driving Digital Sales, usage and customer experience, contributing to the overall growth of Digital Culture of the Group by continuously improving Agile and Design practices, working closely to IT, while always focusing on user centricity and data driven decisions.

• Group Head of Innovation - AI and Machine learning

  • Nov 2015 - Dec 2017

  leading the AI Roadmap for UniCredit Group, focusing on developing multiple use cases for the Bank, from Retail to Legal and Compliance, on different platform such as IBM-Watson, Microsoft Azure, Google Cloud Platform. Among the different project, with my team we developed a Chatbot for contact center automation and internal staff knowledge sharing and training, enriched data and Machine learning on transactional data and social media for next best actions and sales campaigns.

• Group Head of Online & Mobile Banking

  • Sep 2011 - Oct 2015

  leading the Digital projects for Internet and Mobile platform in Italy, Germany, Austria, such as:• Global Internet and Mobile Banking redesignAgile-product owner of 5 scrum rooms, involving 3 countries and 100+ people. Objectives of the project: _ Migration of IT-platform _ Redesign the user-experience, leading UX/UI team, as well as front-end developers _ Data monetisation, by switching sales offers from product campaigns to customer statusReporting directly to the General Manager, for starting the project I negotiated the funding with the countries and the top management, and also manage to converge 5 different projects in the 3 countries. • Personal Financial Manager;from market analysis, assessment and negotiation with the vendors, UX-design (info architecture, UI, graphic design including ethnographic research), development and launch. Show less

• Group Head of Consumer Finance Business Development

  • Jan 2010 - Aug 2011

  Responsible for the Business development and KPI monitoring of Consumer Finance products (credit cards and personal loans) at Group level. Main activities were market assessment, development of business plans, set-up of the IT structures and the local team, negotiations with local Partners, overall consulting and handover to local Bank.

• Area Manager

  • Jan 2009 - Dec 2009

  In charge of the sales force for Consumer Finance products (credit card, personal loan and mortgages) in the North-West Region of Italy. The team counted 20 agents and 6 employees. Main tasks: recruiting, coaching and monitoring of employees and agents, acquisition and relation to medium-big local third-party distributors.

• Head of Sales and Partnership

  • Jan 2006 - Dec 2008

  “Founder” of the start-up “UCFin Germany”, the Consumer Finance Bank at HVB. Just me and the CFO, we successfully performed the market assessment, business plan and company establishment. I set-up the sales team and launched the PoS Financing, the "Third Party Network" channel for the sales through insurances and real estate, the "Shop in Shop program" and the “On-Site Training Program” for HVB-Branches. I was managing a very heterogeneous team of 30 people, from 20 to 60 years (the whole company was 80FTE), divided in Regions, Sales Support and Partnership. I also decided to convert the team from PoS Financing -what I dismissed- to the training of the HVB-Branches, what allows me to reach a +300% in sales of personal loans in HVB. Show less

• Head of Partnership

  • Mar 2001 - Dec 2005

  Member of the Start-Up "Clarima", the Consumer Finance Bank of UniCredit Italy.Among others I was responsible for the the development of Partnership for Co-Branding Cards and Third Party Network such as the Real Estate industry. Also developed a Financial Advisor Team.



Motorola Mobility (a Lenovo Company)

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Brand Manager

  • Mar 1999 - Feb 2001

  Set-up from scratch the "below the line" Marketing and took the responsibility for the planning and coordination of the two national distributors. I was in charge of the 60 billion “old” Lire (about 32 million Euro) budget, with the responsibility for P&L of the products Set-up from scratch the "below the line" Marketing and took the responsibility for the planning and coordination of the two national distributors. I was in charge of the 60 billion “old” Lire (about 32 million Euro) budget, with the responsibility for P&L of the products



Lindt & Sprüngli

• Switzerland
• Manufacturing
• 700 & Above Employee

• Group Product Manager & Intercompany Manager

  • Sep 1995 - Feb 1999

  Set-up from scratch the international business of the Italian Branch to manage the cross-border exchange of products among the world wide offices of the Group, localizing and also developing products and packaging for the foreign (if export) as well as Italian markets (if import). As of January 1997 I also became PM for chocolate bars and I launched a brand new business in the chocolate related products. I was responsible for the Gross Profit and the Marketing. Managed 3 people: two for the Intercompany business, and one for the chocolate bars. Show less



Lidl Italia

• Italy
• Retail
• 700 & Above Employee

• Area Manager North West

  • Mar 1995 - Aug 1995

  Main objectives were the opening of new supermarkets, the audit of accounts and sales, but especially the hiring and retention of human resources. Main objectives were the opening of new supermarkets, the audit of accounts and sales, but especially the hiring and retention of human resources.



FCA Fiat Chrysler Automobiles

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Analysis and Strategy

  • Mar 1994 - Dec 1994

  I supported the analysis and the development of Product positioning for the new car models (Punto, Ulisse, Barchetta), and developed the Sales Monitoring nd Forecast model and report. I took also the responsibility for the coordination and preparation of the Quarterly Report to the Headquarter in Turin. I also supported the promotional activities for the Marketing/Communication department ("Open doors" and DTM car-races). I supported the analysis and the development of Product positioning for the new car models (Punto, Ulisse, Barchetta), and developed the Sales Monitoring nd Forecast model and report. I took also the responsibility for the coordination and preparation of the Quarterly Report to the Headquarter in Turin. I also supported the promotional activities for the Marketing/Communication department ("Open doors" and DTM car-races).



Primocanale

• Genoa Area, Italy

• Freelance Camera Operator

  • Sep 1985 - Mar 1994

  During my studies, I worked as a cameraman for the major local TV channels, specialising in TV commercials, TV Series and short documentaries. During my studies, I worked as a cameraman for the major local TV channels, specialising in TV commercials, TV Series and short documentaries.