Heike Schönfelder

Digital Marketing Specialist at Advanced Technology Labs AG
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Contact Information
us****@****om
(386) 825-5501
Location
CH
Languages
  • German Native or bilingual proficiency
  • English Full professional proficiency
  • Swiss German Professional working proficiency

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Credentials

  • Foundations
    Pragmatic Institute
    Sep, 2020
    - Oct, 2024
  • Digital Content Marketing
    contentbird GmbH
    Mar, 2020
    - Oct, 2024
  • PRINCE2® 2017 Practitioner
    QRP International
    Jan, 2019
    - Oct, 2024
  • Certified Associate in Project Management (CAPM)
    VZPM Zurich
    Feb, 2016
    - Oct, 2024
  • KNet / TYPO3 - Advanced Training
    Kuehne + Nagel
    Nov, 2013
    - Oct, 2024

Experience

  • Advanced Technology Labs AG
    • Switzerland
    • Airlines and Aviation
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2022 - Present

      ATL - Advanced Technology Lab AG is a solution provider for innovative multicopters in the enterprise sector. ATL offers the complete workflow solution from the development of UAS (unmanned aerial vehicle systems) to software, training and service. • Market- and competitor analysis • Creation of a new homepage – structure and content • developing and creating graphics in the Adobe Creative Cloud (PS, AI, ID) • SEO • Implementing social media management activities including developing content and planning editorial functions • Activated social media platforms, implemented the editorial plan including analytic tools

  • Mobile Health AG
    • Switzerland
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2021 - Feb 2022

      Mobile Health has developed Consilium Care™, an electronic Patient Reported Outcomes (ePRO) SaaS system which includes the CE-marked MDD Class I medical device, Pro Care. ProCare improves the symptoms progression monitoring for cancer patients and the monitoring of their well-being (based on the ECOG scale). • Market- and competitor analysis • Creation of a new homepage – structure and content • Implementing social media management activities including developing content and planning editorial functions • Activated social media platforms, implemented the editorial plan, increased social media followers by regular content creation on LinkedIn, Xing, Facebook (SEO) • Administration and storyboard creation for an explanatory video • Analytics and reports

  • Ascom
    • Switzerland
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Social Media Manager/ Executive Assistant to the CEO
      • Apr 2017 - Apr 2021

      Successfully activated social media platforms; implemented the editorial plan, increased social media followers by regular content creation on LinkedIn, and improved YouTube channels. Project Leader for implementing Travel and Expense Management to a digital workflow. Project Manager transforming and revolutionizing complex international motor fleet management policies; digitalizing processes to ensure consistent guidance to all stakeholders with adapting to new policies, auditing tools, and user interfaces.

  • Coca-Cola Hellenic Bottling Company
    • Management Assistant
      • Jul 2015 - Nov 2016

      Collaborated closely with Global HR Director and Regional Managers; to enhance travel and expense management to provide transparency to Senior Executives. Automated reports applicable illustrating progress through enhanced management presentations. Managing the adaption of the SAP software to optimise the finance approval processes. Monitored costs by effectively enhancing budgetary controls. Drove operational efficiency by ensuring all administration functions ran accordingly. • Delivered strong marketing support with “Top 300 Conference’s” with venue branding and coordinating processes • Upskilled new staff members on SAP and GERS processes.

  • Ecolab
    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Temporary Executive Assistant
      • Sep 2014 - Jul 2015

      • Assumed key role in coordinating conference to bolster employees strengths • Planned and delivered internal training to personnel on Safety & Health matters • Initiated and executed safety driving training • Assumed key role in coordinating conference to bolster employees strengths • Planned and delivered internal training to personnel on Safety & Health matters • Initiated and executed safety driving training

  • Kuehne + Nagel
    • France
    • Freight and Package Transportation
    • Executive Assistant Corporate Purchasing
      • Oct 2011 - Jun 2014

      Executive Assistant Corporate Purchasing • Develop catalogues of different products on a global view • Benchmarking, competitor analysis including negotiations • Data analysis, reports • Project management QSHE – Quality, Safety & Health, Environment and Security • ISO 9001/ISO 14001, OHSAS 18001 Quality Management System • Audit • QSHE Targets & Objectives (Budget) • KPI Reporting Executive Assistant Corporate Purchasing • Develop catalogues of different products on a global view • Benchmarking, competitor analysis including negotiations • Data analysis, reports • Project management QSHE – Quality, Safety & Health, Environment and Security • ISO 9001/ISO 14001, OHSAS 18001 Quality Management System • Audit • QSHE Targets & Objectives (Budget) • KPI Reporting

  • American Express
    • United States
    • Financial Services
    • 700 & Above Employee
    • Quality & Support Coordinator
      • Sep 2007 - Sep 2011

      • Technical Trainer, E-Invoicing support • Handling customer complaints, dealing with client and airlines • Consolidation and analysis of statistics and reports for Switzerland • Creation of internal newsletter • Event organisation • Technical Trainer, E-Invoicing support • Handling customer complaints, dealing with client and airlines • Consolidation and analysis of statistics and reports for Switzerland • Creation of internal newsletter • Event organisation

  • Lufthansa
    • Germany
    • Airlines and Aviation
    • 700 & Above Employee
    • Sales Support
      • Oct 2000 - Jul 2007

      • Miles & More Support • Senator & Frequent Traveller Service • Special Service Team (support of Universities) • Baggage Call Center • General Reservation • Miles & More Support • Senator & Frequent Traveller Service • Special Service Team (support of Universities) • Baggage Call Center • General Reservation

Education

  • University of Cumbria
    Master of Business Administration - MBA, Digital Marketing
    2020 - 2022
  • Social Media Akademie
    Social Media Manager, B2B
    2018 - 2018
  • Fachschule für Tourismus Berlin
    Bachelor Professional, Tourism
    2004 - 2006

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