Senior Marketing Manager

• Oct 2018 - Present

Product Marketing Manager

• Aug 2017 - Oct 2018

Responsible for marketing strategy, product positioning and product delivery Covering all aspects of operational marketing (development of materials, web presence, digital campaigns, event coverage, OLs) Planning for new product launch Responsible for marketing strategy, product positioning and product delivery Covering all aspects of operational marketing (development of materials, web presence, digital campaigns, event coverage, OLs) Planning for new product launch

Consultant, Digital Channels and Communication

• Aug 2015 - Aug 2017

Providing consultancy to companies and organisations active in the medical device and pharmaceutical industry. Various projects in communication, marketing, digital customer engagement, designing customer engagement strategies, internal reorganization of teams and capabilities. Key achievements  Developed and implemented digital communication strategy for the launch of a cardiology device (e-mailing, website optimization, organic search, social media)  Designed new customer engagement strategy for a scientific society in oncology and developed processes for new team organization Show less

Digital Channels Consultant, Europe

• Aug 2010 - Jul 2015

Responsible for identifying new service opportunities within Medical Services and proposing e-solutions across therapeutic areas, as well as managing project pilots and associated communication strategy, gaining buy-in from decision-makers and subsequent implementation of new services across the European region. Support regional Medical Affairs Department in translating their objectives into digital activitiesKey achievements:- Developed and implemented e-learning modules for Global Medical Affairs- Designed medical digital strategy for product launch in Autoimmune disease area- Developed innovative (new in industry) online medical information service across Europe, managed successful pilot in UK and lead implementation (SEO, content production, launch) of new service across the European Region- Lead change management and process discussions in 5 major European Lilly offices for implementation of new service in the UK, France, Germany, Italy and Spain- Achieved endorsement and funding from senior management for digital projects within Medical Education portfolio- Reduced virtual meeting costs and eliminated redundant processes and vendors by developing regional processes and toolkit for external virtual meetings - Leadership of various pilots around web-chat, use of youtube for medical information, combination of F2F and virtual meetings Show less

Team Leader Medical Education Europe

• Jul 2009 - Aug 2010

Leadership of new Medical Education Services Team- Developed new regional medical education services team/services for all therapeutic areas, project portfolio- Through regular presentations and relationship building achieved stakeholder understanding of unique potential that medical education services offer for maximizing customer engagement

Jr Content Manager

• Apr 2008 - Jul 2009

- Lead an editorial board of scientific experts building up an educational disease-related website which gathered subscription of approximately 10.000 subscribers- Lead successful translation of projects to different therapeutic areas resulting in time - and cost savings and delivering more unified customer experience- Oversaw the implementation and quality control of over 100 marketing initiatives based on proposals by sales representatives

Sales Representative

• Aug 2007 - Aug 2008

Key contact for interventional cardiologists and intensive care specialists in Suisse Romande and Ticino.2.5 mio CHF sales

Communication Coordinator

• Jan 2005 - Jun 2007

Managed all Business unit internal communication channels (web-based, virtual, print, audio, sms, e-mailing) across Europe, including communication strategy, content creation, vendor management, budget control and stakeholder management. Built-up and trained communication skills in a virtual organisation Managed all Business unit internal communication channels (web-based, virtual, print, audio, sms, e-mailing) across Europe, including communication strategy, content creation, vendor management, budget control and stakeholder management. Built-up and trained communication skills in a virtual organisation

Customer Service and Sales Coordinator

• May 2004 - Dec 2004

Coordination of support for customers exchange parts stock monitoring dispatching of engineers order processing Coordination of support for customers exchange parts stock monitoring dispatching of engineers order processing

Customer Service Coordinator

• Sep 2002 - Apr 2004

Providing customers with standard and customized scientific information packages, via multiple channels delivery of life-saving information and emergency shipment of intensive care drug throughout Europe, Asia and Africa, 24/7 monitoring activities in CRM system coaching and training of junior team members Providing customers with standard and customized scientific information packages, via multiple channels delivery of life-saving information and emergency shipment of intensive care drug throughout Europe, Asia and Africa, 24/7 monitoring activities in CRM system coaching and training of junior team members

Marketing Assistant

• Jan 2001 - Sep 2002

Congress support

• Mar 1998 - Oct 2000