Experience

Mediabrands Content Studio
• United States
• Media Production
• 200 - 300 Employee
• Content & Partnerships

  • Sep 2021 - Present


FCA Fiat Chrysler Automobiles

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Manager - Uconnect Marketing

  • Aug 2019 - Sep 2021

  Partner with agencies and vendors to produce engaging content including videos and marketing toolkits that direct all consumer-facing materials for Uconnect features and services. Develop and oversee brand guidelines to ensure proper implementation across global regions. Collaborate with internal teams including Brand, Planning, Product Design, Dealer Training and others to enhance consumer knowledge and appeal for our products. Partner with agencies and vendors to produce engaging content including videos and marketing toolkits that direct all consumer-facing materials for Uconnect features and services. Develop and oversee brand guidelines to ensure proper implementation across global regions. Collaborate with internal teams including Brand, Planning, Product Design, Dealer Training and others to enhance consumer knowledge and appeal for our products.



Mediabrands Society

• Advertising Services
• 1 - 100 Employee

• Senior Producer

  • Mar 2018 - Mar 2019

  Lead social media video and still photography projects for assigned FCA brands. Oversee all stages; from concept development to cost consultant bid review and on-location filming to final file delivery. A proactive problem-solver who collaborates with all team members to ensure the best results for each program.

• Account Director

  • Jul 2016 - Mar 2018

  Brand leader managing all aspects of Ram Trucks social media. Identified opportunities for new content development, crafted plans for organic and paid support and created strategies and assets for the launch of the all-new 2019 Ram 1500. Maintained strong client relationships while successfully working with all internal disciplines: Creative, Strategy, Analytics, Paid Social, Legal and PR.



Universal McCann

• 1 - 100 Employee

• VP, Partner Creative Services

  • Sep 2013 - Jul 2016

  Managed FCA Retail Service Operations Team consisting of Creative, Production, Traffic and Product Information. Chosen by upper management as the agency liaison to Brand and Retail Creative Agencies of Record to work hand-in-hand on all projects and provide big picture insight on retail media/activity and needs.Select Achievements: - Coordinated the building, staffing and startup of the in-house post production studio, producing over 5,000 spots a year. - Collaborate with Digital Team on providing assets and workflows as new media platforms emerged. - Asked to work on the Fiat brand as it re-launched in the United States. Show less

• Management Supervisor

  • Sep 2010 - Aug 2013

  Two teams merged into one Retail Service Group and was made lead of Chrysler Brand Advertising and Integration. Responsibilities included working closely with Brand Marketing clients guiding Retail programs to meet National objectives as well as assisting in media plans for 9 Business Centers and managing Operations Budget.Select Achievement: - Promoted to supervise a team of 4 Account Managers who handled all regional Chrysler, Jeep, Dodge and Ram programs and campaigns.

• Account Supervisor

  • Feb 2010 - Aug 2010

  Managed Chrysler Brand Retail Advertising by collaborating with Brand Agencies to ensure complimentary messaging in all local media placement. Supported Business Center sales initiatives customizing local creative.Select Achievements: - Chosen by Chrysler Marketing to continue working on Tier II business after BBDO’s contract expired. - Contributed to set-up of first creative and operations team for Universal McCann by creating process work flows and leading new production tool technology. Show less



BBDO DETROIT

• United States
• Advertising Services

• Senior Account Executive/Account Executive

  • Sep 2006 - Jan 2010

  Created campaigns for multiple FCA brands, coordinating multicultural and digital communications. Produced cohesive national branding strategies while addressing regional concerns.Select Achievements: - Controlled $10M+ budget, assisting in key decisions allowing funding for unforeseen initiatives. - Drove campaign promoting innovative FCA incentive; ran all stages from creative development and proposals to on-site production and final approval supporting the $2M+ media plan.

• Assistant Account Executive

  • Jan 2005 - Sep 2006

  Optimized campaigns and related programs for two regional business centers by effectively managing all print and broadcast components. Successfully produced market-specific creative pieces for eight account supervisors covering 34 DMAs. Improved communications by serving as liaison between regional dealer advertising association boards of directors and Chrysler marketing staff.Select Achievements:Made immediate contributions to team; selected after only one month to lead Great Lakes region, which has highest volume of television, radio, and print production in the United States. Successfully completed first Great Lakes campaign on time and within budget; clients praised results. Show less

• Account Coordinator

  • May 2004 - Jan 2005

  Advanced national and regional advertising objectives for Chrysler by serving as liaison between departments, uniting different teams with common goals. Effectively met all time-action plans by aligning resources with objectives, prioritizing and managing multiple projects concurrently.Select Achievements:Promoted from account coordinator to assistant account executive in only nine months, earning promotion at earliest possible opportunity; selected from highly competitive pool of six more senior candidates. Completed BBDO's acclaimed professional development program, including team project analyzing complex marketing challenges and presenting solutions to senior management. Show less



Solomon and Friedman Advertising

• Traffic Manager

  • Oct 2003 - May 2004

  Ensured successful completion of print projects, overseeing each stage of production and obtaining weekly status updates from account and creative teams. Facilitated projects by collaborating with print production manager to handle vendor communications, estimates, and purchasing duties. Select Achievements: •Bridged communications gap and perceived conflict between account and creative teams; established framework that fostered cooperation and encouraged profitable compromises. •Improved equitable and effective distribution of assignments by spearheading creation of status reporting system including written status reports and weekly status meetings. Show less



ENTERTAINMENT PUBLICATIONS, INC

• Publishing Specialist Associate

  • May 2002 - Aug 2002

  Leadership role directing projects promoting success of consumer savings books for 30 major markets. Successfully executed clients' marketing programs, serving as liaison between departments and field offices; projects completed on schedule and within budget. Select Achievements: Selected to conduct marketing department research and testing that formed foundation for development of new products expanding scope of services. Leadership role directing projects promoting success of consumer savings books for 30 major markets. Successfully executed clients' marketing programs, serving as liaison between departments and field offices; projects completed on schedule and within budget. Select Achievements: Selected to conduct marketing department research and testing that formed foundation for development of new products expanding scope of services.