Heidi Baker
Founder, Designer at OZMA- Claim this Profile
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Experience
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OZMA
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Founder, Designer
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Jan 2015 - Present
OZMA celebrates uncomplicated beauty through timeless design. Effortless silhouettes take form through high quality natural textiles, to shape a refined collection of essentials. OZMA believes in sustainability and quality in every sense — in material, process, design, and as a way of living. All OZMA garments are designed and made in Los Angeles and Peru. www.ozmaofcalifornia.com OZMA celebrates uncomplicated beauty through timeless design. Effortless silhouettes take form through high quality natural textiles, to shape a refined collection of essentials. OZMA believes in sustainability and quality in every sense — in material, process, design, and as a way of living. All OZMA garments are designed and made in Los Angeles and Peru. www.ozmaofcalifornia.com
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Independent Designer/ Freelance
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United Kingdom
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Graphic Design
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Senior and Director Level Freelance Designer
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Mar 2015 - Jun 2016
Specializing in women's denim and contemporary RTW Specializing in women's denim and contemporary RTW
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Alternative Apparel
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Designer , Women's and Men's
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Mar 2013 - Oct 2013
Supported the re-branding of Alternative in Fall 2014. Created concept ideas, styling and head-to-toe for men’s and women’s knits, wovens, sweaters and bottoms Supported the re-branding of Alternative in Fall 2014. Created concept ideas, styling and head-to-toe for men’s and women’s knits, wovens, sweaters and bottoms
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Levi Strauss & Co.
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Global Senior Designer, Women's
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Nov 2011 - Oct 2012
Managed design team for the $100M Global business Developed fit, finish, & style portfolios.Strategically created product assortments and price tier differentiation for global and U.S. customersBuilt seasonal concept, silhouette, fabric, finish, color, & style stories to be executed with my design teamsCollaborated with the tops and outerwear senior designers to create cohesive seasonal messaging and head-to-toe looks.Traveled to overseas vendors to manage the development process of protos and finishes. Trained my designers during these tripsManaged a team of 4 designers/assistants and an intern, responsible for coaching and evaluating performance Show less
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Designer, Global Young Progressives & Junior's
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Aug 2009 - Nov 2011
Grew the Junior's business by >+5% each year from 2009 to 2012Responsible for finish, fabric, fit, color, and style assortments. Sketched & created tech packages for all new fits and seasonal stylesConducted all fittings from proto to production stage. Traveled to overseas vendors for on-site development
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Assistant Designer, Women's Retail
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Oct 2005 - Aug 2009
Responsible for creation of flat sketches, presentation materials, proto packages, thread stories, sundries developments, and embellishments Designed the Iconography for Women's Curve ID launch and a $98 Premium denim line for the Levi's Retail storesTraveled on overseas development trips with my designer to create prototypes and denim finishes
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Education
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James Madison University
BA, Marketing -
George Washington High School